Boxoffice-11.04.1950

. . FOR
. . munching
|
j
.1
DRIVE-INSl MAKE
MORE
REFRESHMENT SALES IN
COOL WEATHER!
Take Your Whole Concession Right to the Cars
n,OTUs aAua oa^^
'^
Buffeteria 50
Amazingly Low Priced
HO
Easy to Push Lighted Signs
FOR HOT COLD FOODS
-
A COMPLETE CONCESSION STAND
THOUSANDS OF SATISFIED
CUSTOMERS
For prices and literature use postage-paid card
on the blue insert sheet, and show this ad's Key
No. 34A or Phone WICHITA 4-5169.
FOR BETTER SERVICE
and BETTER PROFITS
The H^T BOX
Warmer
with
POPCORN, PEANUTS,
HOT DOGS, ETC.
REMOVABLE BASKETS
Lower cut shows in detail the 8" ball bearing swivel
wheel adding to easy portability; It also shows new
Coleman kero-gas heater for hot food compartments
r/ie most comp/efe porfob/e vending equipment line
WALKY-SERVICE COMPANY
34
The NEW Patented SPEED-SCOOP
Three tluies more efficient. Scoop and pour o
bu9ful of popcorn in one single easy motion.
Made of light, stainless aluminum. Cool hordwood
handle. Perfectly balanced for maximum efficiency
and speed. Only $2.50 ot your Theatre Supply
or Popcorn Supply Deoler.
SPEED-SCOOP
109 Thornton Avenue, Son Francisco 24, Calif.
AOI SCHWEITER BLDG.
WICHITA, KANSAS
OVER m% EXTRA
'^SjGC?Gl2Gfi'^
SANITARY ICE SHAVER
You Make Money Faster with SNO-MASTER
The ONLY Automatic Ice Shaving Machine
100 lb$. of ice will make about 400 ten-ounce Sno-Cones.
$6. Cost about Brings $40. Net $23! That's PROFIT!
For ilrlalK WlllTK Mi.« i.i us.- Ilic VUVX iinsldinl m pnge .t.'i.
SNO-MASTER
Film Sells An Idea . . .
And Candy in Theatres
An interesting sidelight on the tenminute
educational film "The Sweetest
Story," produced for the Council on Candy
of the National Confectioner's Ass'n
by RKO Pathe is revealed in conjunction
with theatre showings of the picture.
In one Chicago theatre recently an
observer noticed that, in addition to watching
with interest the story of candy manufacturing
and its part in our daily life, a
lot of patrons were getting up to leave as
soon as the reel was over.
Worried momentarily, the reporter of
this incident noticed that most of those
who left at the end of the film returned
almost immediately . the
candy they had purchased at the theatre
refreshment service counter.
"The Sweetest Story" and its predecessor
"Candy and Nutrition" are in the limelight
particularly today because of the
steady increase in the size of the armed
forces and the Korean situation. According
to the Council on Candy, Major General
Edmond B. Gregory, World War II
quartermaster general, has been quoted as
saying, "Whether in camp, in the field, or
on active duty, the Army nutrition experts
find the American soldier a better fighting
man when candy is a part of his diet."
Says There Will Be
No Candy Shortage
Speaking to the associated chain drugstore
delegates at their annual convention
in New York city recently, Phillip P. Gott,
president of the National Confectioner's
Ass'n, announced that there would be no
shortage of candy in the United States.
Despite heavy orders of both bar and hard
candy for the military forces, Gott assured
his listeners there would be plenty
of candy for civilian consumption.
Since last January, Gott said, the quartermaster
has purchased 92 million candy
bars for four different types, and more
than a million pounds of hard candy. Purchases
by the armed forces for the coming
year are set at seven million pounds.
Observe Special Days
October recently saw the observance of
two days important to the refreshment
service industry in theatre operation. The
week of October 22 to 31 was designated
popcorn week by the National Association
of Popcorn Manufacturers and was marked
by extensive use of various types of display
panels and banners at the point of
sale, theatre motion picture trailers and
numerous promotional tieins.
October 25 was observed as "Sweetest
Day" with appropriate counter displays
and widespread merchandising tieins connecting
the idea of "sweets" with clothing,
perfume, linens and many other products.
The long-range goal of the program, of
course, is to sell more candy.
The MODERN THEATRE SECTION