Boxoffice-11.04.1950
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iL<br />
II<br />
Experience Proves:<br />
Chewing Gum Will Add to Their<br />
Enjoyment of Your Theatre<br />
rt<br />
Paramount Theatre, Des Moines,<br />
Iowa, displays Wrigley brands of<br />
gum for convenience of patrons<br />
and extra profit.<br />
Lincoln Theatre, Trenton, N. J.,<br />
gets extra revenue from sales of<br />
chewing gum displayed within<br />
easy sight of patrons.<br />
You build good will and extra profits by selling<br />
and displaying popular brands of chewing gum<br />
People like to chew gum at the movies. You'U provide a real service and build<br />
There's something about chewing a stick good-will by featuring Wrigley's Spearmint,<br />
Doublemint, "Juicy Fruit" and<br />
of gum that sets the mood for relaxation<br />
and entertainment. It gives enjoyment, other weU-advertised brands of chewing<br />
helps keep breath sweet all through the gum. Display quality chewing gum in<br />
show. And people like the convenience of good position, where your patrons can<br />
buying chewing gum right at your theatre.<br />
That's shown by the big giun busi-<br />
advantage of its pre-sold popularity —<br />
easily see it. That way you'll take full<br />
ness done in theatres — large and small. get substantial extra sales and profits.<br />
BOXOFFICE :: November 4, 1950 31
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