Boxoffice-11.11.1950
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'<br />
feature<br />
1<br />
Crosby,<br />
! ging<br />
'<br />
Admiral<br />
'<br />
loved<br />
Joan of Arc (RKO)—Ingrid Bergman, Jose<br />
Ferrer, Francis L. Sullivan. This is an excel-<br />
lent film but was too long, although it played<br />
\ here to excellent houses on Fri., Sat. The<br />
all Uked it but I personally am glad<br />
these shows only come once in a while.—<br />
Dave S. Klein, Astra Theatre, Kitwe/Nkana.<br />
Northern Rhodesia, Africa. Mine and government<br />
employe patronage.<br />
•<br />
j<br />
I ica.<br />
'<br />
patrons<br />
after seeing it, there was nothing but praise.<br />
Played Sat., Sun.—C. B. Bennewitz, Royal<br />
Theatre, Royalton, Minn. Rural patronage.<br />
UCinderella CRKO)—Disney feature cartoon.<br />
While this picture lacks the music of<br />
"Snow White," it has that intangible top<br />
artistry of Disney, and I liked it whether<br />
anybody else would or not. The picture did<br />
a tremendous business first run here, and I<br />
was doubtful that it would do second run.<br />
The weather was cool Sunday, mild Monday,<br />
and we ran about 23 per cent under normal<br />
for the two days. — Robert B. Tuttle, Sky<br />
Drive-In Theatre, Adrian, Mich. Rural and<br />
•<br />
city patronage.<br />
UCinderella (RKO)—Disney feature-length<br />
cartoon. Like with other exhibitors, this one<br />
brought forth the wiggling kids and squalling<br />
babies to my house, too. Luckily there were<br />
enough of the adults bringing them that it<br />
did average business at the boxoffice. Sunday<br />
was great but by Tuesday it was dragbusiness.<br />
I coupled this with "The<br />
Was a Lady" (UA) , which wasn't a<br />
bad comedy, but certainly was not worth<br />
the near top price I paid for it. Played<br />
Sat. (preview). Sun., Tues. Weather: Clear<br />
and cool.—Jim Dunbar, Roxy Theatre,<br />
Wichita, Kas. Etowntown subsequent run patronage.<br />
• * *<br />
Ulchabod and Mr. Toad (RKO)—Disney<br />
cartoon with the talents of Bing<br />
Basil Rathbone, Eric Blore. Tlie kids<br />
it and the adults sat through it. Disney<br />
is to be complimented for pioneering in the<br />
full-length cartoon feature, but they would<br />
: have to be short and the terms lower so that<br />
\ they could be double billed. That's the only<br />
way I can make any money on them. I did<br />
average business with it, doubled with "Texas,<br />
Brooklyn and Heaven." (UA). Played Fri.,<br />
Sat. Weather: Cool.—Carl Neitzel, Juno Theatre,<br />
Juneau, Wis. Small town and surrounding<br />
area patronage. * * *<br />
Our Very Own (RKO)—Ann Blyth, Farley<br />
Granger, Joan Evans. All patrons said this<br />
was the best picture we had ever run. It is<br />
certainly a good family picture and I think<br />
it should be shown in every town in Amer-<br />
cellent houses on Fri., Sat. Don't miss it!<br />
—Dave S. Klein, Astra Theatre, Kitwe/<br />
Nkana, Northern Rhodesia, Africa. Mine<br />
and government employe patronage. *<br />
Young, William Holden, Robert Mitchum.<br />
This is a very sensible picture that carried<br />
its story very well. It has a good cast and if<br />
you haven't played it and your town will go<br />
for a little bit of a real show, try it. Good<br />
luck. Played Mon., Wed. Weather: Cool.—<br />
Theron Pollard, Garfield Tlieatre, Garfield,<br />
Utah. Mining<br />
•<br />
town patronage.<br />
REPUBUC<br />
Desperadoes of the West (Rep)—Serial.<br />
We<br />
just started with this new serial and it looks<br />
like it will be a good one. Weather: Warm.<br />
L. Brazil jr.. New Theatre, Bearden, Ark.<br />
Small town patronage. * * *<br />
Scatterbrain, The (Rep) — Reissue. Judy<br />
Canova, Alan Mowbray. This was coupled<br />
with a Tex Williams short western and pulled<br />
a better-than-average crowd in excellent<br />
weather. Double bills always pull better,<br />
however, any night of the week for us—but<br />
then Judy Canova suits them there. Played<br />
Tues., Wed. Weather: Clear and warm.-<br />
Wants Special Handling<br />
For Small Towns<br />
TXriLLIAM J. HARRIS of the Crown<br />
Theatre at Lincoln, Ark. has his say<br />
about pressbooks<br />
"We get pressbooks on nearly all our<br />
pictures and use them as much as possible.<br />
But often, as we cannot play the<br />
picture at the same time larger cities do,<br />
all material for tie-ins offered by the<br />
companies is exhausted by the time our<br />
request is in. With quite a limited budget,<br />
small towns are eager to take advantage<br />
of most of these gratis opportunities, but<br />
the big boys have gobbled them up by the<br />
time they get down to us little guys.<br />
"Most recent example was the supply<br />
of Confederate bills to plug 'Two Flags<br />
West.' Said supply was gone before we put<br />
in our order. How about a pressbook department<br />
for the small towns, with plans<br />
that really work, or with tie-ins for small<br />
towns only?<br />
"Most of us are willing to put out the<br />
effort for showmanship, but without car<br />
agencies and other businesses found in<br />
cities, our opportunities are limited.<br />
Some tie-in material reserved exclusively<br />
for small town theatres would help a lot,<br />
and there have been many pictures lately<br />
which could have been plugged very effectively<br />
this way."<br />
this one Wed., Thurs. The kids and some of<br />
the miners liked this one but I am afraid our<br />
mining community is too sophisticated to<br />
really enjoy this. I am sure Randolph Scott<br />
could be given better material to work with.—<br />
Dave S. Klein, Astra Theatre, Kitwe/Nkana,<br />
Says Advertise Shorts;<br />
They are Important<br />
BABY PUSS (MGM) — Short.—Gold<br />
Medal reprint. These Tom & Jerry shorts<br />
merit special attention. People are constantly<br />
asking for these cartoons, and<br />
really get a kick out of them. Here is<br />
the way my patrons rate cartoons: MGM,<br />
Warners, Fox, Paramount, Columbia,<br />
RKO. Even the adults sit through them<br />
twice. Advertise your short subjects<br />
they are important.—Car! Neitzel, Juno<br />
Theatre, Juneau, Wis. Small town and<br />
surrounding area patronage. * * *<br />
Northern Rhodesia, Africa. Mine and government<br />
employe<br />
•<br />
patronage.<br />
Dancing in the Dark (20th-Fox) —William<br />
Powell, Betsy Drake, Mark Stevens. Don't<br />
be afraid to recommend this one. There is<br />
just enough music and comedy and the part<br />
is perfect for Powell. It you can get them in,<br />
they wUl like it. Played Sat., Sun.—C. E.<br />
Bennewitz, Royal Theatre, Royalton, Minn.<br />
Rural patronage.<br />
* * •<br />
It Happens Every Spring (20th-Fox)—Ray<br />
Mllland, Jean Peters, Paul Douglas. I made<br />
the mistake of letting the Eastern Star use<br />
this as a benefit show. They sold tickets in<br />
advance of showing and packed the place.<br />
The picture is a honey—very different and<br />
laughable. It's all about a professor who discovers<br />
how to throw a baseball that hops like<br />
a Mexican jumping bean. It is a baseball<br />
picture with laughs and is excellent. Played<br />
Tuesday only. Weather: Good.—Carl Neitzel,<br />
Juno Theatre, Juneau, Wis. Small town and<br />
surrounding area patronage. *<br />
When Willie Comes Marching Home (20th-<br />
Fox)—Dan Dailey, Corinne Calvet, Colleen<br />
Townsend. This is tops in entertainment and<br />
the producer, director and cast should be<br />
congratulated for a really fine picture. The<br />
details of every scene were carefully planned.<br />
Don't pass up this one. The attendance was<br />
good. Played Sat., Sun.—C. E. Bennewitz,<br />
Royal Theatre, Royalton, Minn. Rural patronage.<br />
' * •<br />
Whirlpool (20th-Fox)—Gene Tierney, Jose<br />
Ferrer. Richard Conte. I played this one also<br />
over the weekend to poor houses. Leave this<br />
out—you'll find the patrons do likewise.<br />
Dave S. Klein, Astra Theatre, Kitwe/Nkana,<br />
Northern Rhodesia, Africa. Mine and government<br />
employe<br />
*<br />
patronage.<br />
We did 13 per cent above average busif<br />
Arden A. Richards, Craigsville Drive-In Theatre,<br />
Craigsville, W. Va. Farmer and coal<br />
ness with it. Played Tues., Wed.—N. D. Pat-<br />
UNITED ARTISTS<br />
'<br />
terson, Tate Theatre, Coldwater, Miss. Small<br />
•<br />
miner patronage.<br />
Crooked Way, The (UA) — John Payne,<br />
town and *<br />
rural patronage.<br />
Sonny Tufts, Ellen Drew. This has a good<br />
Twilight in the Sierras (Rep)—Roy Rogers, cast and a little different twist that seemed<br />
Raehel and the Stranger (RKO)—Loretta Dale Evans, Estelita Rodriguez. I teamed this to hold all patrons in their seat. Of course<br />
Roy Rogers with "The Black Book" (ELC) it was my misfortune to run UA's worst print<br />
and improved Sunday business over "Cinderella"<br />
the week before, but Monday night as well as many points to the plot. It is a<br />
and I lost two minutes just from splices<br />
Says Fox Was Wise to<br />
turned cold and the total boxoffice was about good action-type flicker, with fine marquee<br />
Leave Out Love Interest<br />
25 per cent under average.—Robert B. Tuttle, names to help sell it. Doubled with "Kill the<br />
UTWELVE O'CLOCK HIGH (20th- Sky Drive-In Theatre, Adrian, Mich. Rural Umpire" (Col) and played Tues., Wed., Thurs.<br />
Fox)—Gregory Peck, Hugh Marlowe,<br />
*<br />
and city patronage.<br />
Weather: Clear and warm.—Jim Dunbar,<br />
Gary Merrill. Play this one, by all means.<br />
Roxy Theatre, Wichita, Kas. Downtown subsequent<br />
run patronage. * * *<br />
It is one of the best war films for many<br />
20th CENTURY-FOX<br />
years, with top performances by Gregory<br />
Peck and Dean Jagger. Fox was<br />
Canadian Pacific (20th-Fox) — Randolph<br />
extremely<br />
If This Be Sin (UA)—Myrna Loy, Richard<br />
Scott.<br />
wise leaving<br />
Jane Wyatt, Victor Jory. I played<br />
out the love interest<br />
Greene, Peggy Cummins. We played this and<br />
in this excellent picture. Played to ex-<br />
a two-reel short, but still no draw. This being<br />
an Englisli picture might have had something<br />
to do with it. I saw it and liked it, and<br />
those who did break over and go admitted it<br />
(Continued on page 4)<br />
BOXOFnCE BookinGuide :: Nov. 11, 1950
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