Boxoffice-11.11.1950

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BUFFALO
Two New Films Good
On Mild Broadway
NEW YORK—Weekend rain, followed by
mother spell of mild weather, kept many
jatrons away from the film palaces, and
!31ection day saw the smallest crowds on
j-ecord strolling along the main stem. Two
hew pictures. "I'll Get By" and "Harriet
braig." had strong opening weeks at the Para-
'TiGunt and Loew's State, respectively, but
nany holdovers dropped to far below normal.
"The Miniver Story," which received poor
eviews. played only two weeks at the Radio
:ity Music Hall, the shortest run there in
'ight months, despite the fact that previous
ireer Garson pictures broke records. Clark
Trable's "To Please a Lady" also played to
mly two weeks of average business at the
bapitol and Errol Flynn's "Rocky Mountain"
vas just slightly above average in its first
veek at the Strand. However, "All About
ive" continued strong in its fourth week at
ihe Roxy and "Deported" had a good opening
veek at the Criterion.
widely heralded pictures, "American
juerrilla in the Philippines" and "King Solonon's
Mines," opened during the week at
he Astor and Radio City Music Hall, repectively.
Other new pictures were "Devil's
doorway," "Undercover Girl," "Tripoli," "The
fireball," and "Prelude to Fame" which
tarted a first run policy at the Trans-Lux
2nd Street.
(Average Is 100)
slor—Edge of Doom (RKO), 6 days of 14th wk 50
i)OU—The Red Shoes (ELC), 107th wk. of twoa-day
98
:apiloI—To Please a Lady (MGM), plus stage
show, 2nd wk 100
rilenon—Deported (U-I) _...!!
;iobe—Walk Sollly, Stranger (RKO), 4th wk 75
ittle Carnegie—The Happiest Days of Your Life
8th wk 90
oew's State—Harriet Craig (Col) - 120
faylair—Louisa (U-1), 2nd wk ICO
alace—Southside 1-1000 (Mono-AA), plus vaude-
110
aramount—I'll Get By (20th-Fox), plus stage
• show 115
ark Avenue—The Mad Queen (Azteca), 2nd wk... 9(3
adio City Music Hall—The Miniver Story (MGM),
plus stage show, 2nd wk ............100
ivoli—Two Flags West (20th-Fox), 4th wk 85
oxy—All About Eve (20th-Fox), plus stage show,
4th wk 120
trand—Rocky Mountain (WB), plus stage show....l08
[ulton—Trio (Para), 4th wk 125
rons-Lux Madison Avenue — Kind Hearts and
Coronets (ELC), 21st wk 90
ictoria—Slate Secret (Col), 5th wk 98
Buffalo Paced by 'Right Cross,'
itage Bill at Shea's Buffalo
— Shea's Buffalo, with Dick
faymes heading a stage show and "Right
iross" on the screen, did the top business
ff the week here. The Paramount also enbyed
a very satisfactory week with "So
'oung, So Bad," and "If This Be Sin." "All
bout Eve" crowded the center all week and
ill go into another seven days with a third
eek a possibility.
aifalo—Right Cross (MGM), plus stage
enter—All About Eve (20th-Fox)
entury-The Next Voice You Hear . . .
mema—City Lights (UA), reissue
itayette—Wyoming Mail (U-I)
iramount—So Young, So Bad (UA)....
ick—To Please a Lady (MGM). 2nd
.110
hiladelphia Business Down;
3nce a Thief Leads at 130
PHILADELPHIA — Although the weather
,
;rked up to give Philadelphia a week of
idian summer, business at first run situaons
remained depressing. The best aver-
AT TRADESHOWING—Any calls for the author at the tradescreenlng of
RKO's,
"Never a Dull Moment" would have been answered by Kay Swift who attended the
show. Shown at the Paris Theatre in New York, left to right, are George Freedley,
curator of the theatre collection of the New Yoric public library; S. Barret McCormick,
RKO advertising director; Miss Swift, and Edgar Van Blohm, theatre manager.
age was scored by the Stanton with 130 for
"Once a Thief."
Aldine—Hamlet (U-I) - - 70
Boyd—The Miniver Story (MGM) 95
Earl^Deporled (U-I); Cassino to Korea (Para).... 55
Fox—All About Eve (20th-Fox), 2nd wk 80
Goldman—To Please a Lady (MGM), 2iid wk 75
Mastbaum—Rio Grande (Rep) 105
Randolph—The Next Voice You Hear . .
."
(MGM) -105
Stanley—Copper Canyon (Para), 2nd wk 50
Stanton—Once a Thief (UA).. 130
Greenblatt Holds First
Of 3 Lipped Regionals
NEW YORK—Arthur Greenblatt, general
sales manager for Lippert Pictures, Inc., presided
at the first of three regional sales
first three quarters of this year are reported
by Jack Prye, president of General Aniline
and Film Corp. The net income for the 1950
period amounted to $5,120,000 on net sales of
$69,468,000, compared with a 1949 net income
of $3,236,000 and net sales of $59,545,000. The
1950 earnings are equal to $7 a share on the
527,661 shares of class A common stock and
70 cents a share on the 2,050,000 class B
shares. Frye said the improvement was largely
due to an increase in volume which permitted
a reduction in unit costs.
Schwalberg to Aid Salute
NEW YORK—Alfred W. Schwalberg, president
of Paramount Distributing Corp., has
been named national distribution chairman
of the entertainment industry's Christmas
Salute to the Will Rogers Memorial hospital
by Robert Mochrie. national chairman.
Michigan Campaign
On 'Let's Dance'
NEW YORK—A Michigan campaign on
"Let's Dance," starring Betty Hutton and
Fred Astaire, will feature a tri-city opening
at the Michigan Theatre, Detroit, November
16: the Michigan Theatre, Lansing, November
18. and the Bijou Theatre, Battle Creek, November
20. There will be homecoming celebrations
for Miss Hutton, who was born in
Battle Creek, and her mother, Mabel Hutton,
who lived in the state for many years. Participating
with Paramount in the campaign
will be the United Detroit and Butterfield
meetings at the Hotel Warwick Saturday and
circuits.
Sunday (11,12). Lippert franchise holders attending
were Harry J. Arren, Toronto; Bert Homecoming celebrations will begin November
15 when Miss Hutton is to receive the
Stearn, Pittsburgh, and Arthur Lockwood,
Boston. Lippert eastern branch managers keys of the city from the mayor of Detroit,
were present also. The second regional meeting
is scheduled for the Hotel Muehlebach, press and radio, revisit her childhood school
entertain exhibitors and members of the
Kansas City, November 18, 19, and the third and appear on a radio show. A dance carnival
will be held in San Francisco later in with prizes will be staged outside the Michigan
Theatre before the picture opens that
November.
evening. She will visit the Chrysler plant
November 17. Her mother worked there nine
General Aniline Income
years. She will also visit the Crippled Children's
hospital.
Exceeds That of 1949
Details are being completed by Earl Hudson
NEW YORK—Improved earnings for the of United Detroit, Monty Gowthorpe, Butterfield
chief; Alice Gorham, advertising-publicity
director of United Detroit; Oliver
Brooks, who holds the same position with
Butterfield; Jerry Pickman of the home office
and Milt Hale, field representative.
Italian Market Curbed
WASHINGTON—High ad valorem duties
and limitations in licenses to open new theatres
have curbed the theatre equipment market
in Italy, Commerce department film chief
Nathan D. Golden reported this week. Only
a few samples of German equipment, mostly
projectors, have been imported. The Italian
government is issuing licenses for new theatres
only when old theatres close, Golden
said. Nevertheless, by the end of 1950 it is
estimated that the total number of theatres
will reach 8,000.
OXOFFICE November 11, 1950 4S