Boxoffice-11.11.1950
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Selling<br />
Ideas<br />
Have Impact<br />
Theatremen provide pictorial evidence ol successful<br />
merchcmdising ideas. At right: British ingenuity is<br />
applied to a lobby display which commanded unusual<br />
attention for "The Happiest Days of Your<br />
Life" when it played at the Regal Cinema, Coatbridge,<br />
Scotland. Manager R. S. Kinniburgh borrowed<br />
a bathtub and bedroom suite from friendly<br />
merchants and rigged up this laugh-provoking exhibit.<br />
Local newspaper cooperated by sponsoring<br />
a "Happiest Days" photo contest. Passes were offered<br />
for most unusual snapshots forwarded to the<br />
newspaper.<br />
IN TECHNICOLOR<br />
PETIT CIRL «i"<br />
H iOIMMDilCS J CAULFIili)<br />
to i.<br />
EXTRA 39SaWOBLO SERCS
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