Boxoffice-11.11.1950

More documents

Recommendations

Info

THctl OHCC S(^^CHt^ Iheaire Ad Budgets QHARLES Ei^rF'ELD, who has a flair for dramatizing statistics, startled those attending the Theatre Owners of America convention in Houston by pointing out that Chevrolet dealers spent $27,000,000 of their own money last year on advertising. This was after he had previously pointed out that General Motors had spent $41,- 000.000: that there was also a joint fund furnished by both General Motors and the dealers. Then he contrasted this lavish national and local point-of-sale advertising with what theatres do and pointed out that a big Atlanta theatre spends $120 a week; a Pittsburgh house spends $350; an Oklahoma City house, $150; a Salt Lake City first run, $75. Advertising budgets for theatres usually include the cost of trailers, lobby displays and window cards and about 50 per cent of the total goes to newspapers. As newspaper advertising rates go up, space used •By JAMES M.JERAULD rental or a percentage picture he raises the admission scale and lets it go at that. He admits the customers don't like it and stay away the following week, but to counteract this he buys the cheapest B film he can find. TV vs. Film Advertising JJERE is the record of two days of film and television advertising In New York newspai-'Ks by inches: November 2 Films Television Mirror 342 307 News 392 1,304 Compass _... 18 Times 380 636 Tribune 440 363 Post 466 848 Journal 631 164 World-Telegram-Sun 216 858 Totals 2,885 4,480 November 3 Ralph Branton Resigns From Tri-States Post DES MOINES—G. Ralph Branton, general manager of Tri-States Theatre Corp. for 18 C^H|H Ralph Branton years, has resigned to devote full time to his ^^^H interests in a HoUy- ^^^H wood, Calif., firm pro- .,^^^1 ducing television films. ^^M Branton said he in- . ^^1 tonds to leave "im- ^^^^ mediately" for HoUy- :^^^H wood, where he is asso- ^^^^1 ciated with Motion l^^H Pictures Television ^^K Productions, Inc. ^^^ A. H. Blank, presi- ^^nt of Tri-States, said no one will be appointed to replace Branton as general manager. However, Dale H. McFarland, for the last six years the chief buyer and booker for Tri-States, will be advanced to a newlycreated post of assistant to the president. MGM Men to Attend Four Exhibitor Conventions NEW YORK—MGM Will be represented at four forthcoming regional exhibitor con- Films Television Mirror 39S 201 News _... 347 1,106 Compass 36 goes down. This trend set in during World Times 346 353 War II when business was so good nobody noticed the difference and economy- Journal 284 705 Tribune 218 143 Post 413 875 minded district and general managers and World-Telegram-Sun 185 583 vention. H. M. Richey, head of the exhibitor relations individual operators decided it would be department, will be at the Allied 2,224 3,966 a good idea to make further cost cuts. Two-day Independent totals 5.109 8,446 Theatre Owners of Indiana convention at the Lincoln hotel and will speak Now, by contrast, many papers carry It is estimated that there are now 1,- more television advertising by far than at the final banquet November 13. This 555,000 TV sets in the New York area. theatres banquet will use. be in honor of Trueman Rembusch, national Allied president, No national survey to find out what and Marc The total number of theatres in the New York metropolitan area, which includes northern New Jersey, is 1,086, with Wolf, head of Variety proportion of theatre receipts is now being International. devoted to advertising has ever been made, Richey and Marshall Thompson will attend the final sessions of Independent Thea- 1,244,145 seats. but scattered circuit operators are authority for the statement that the national tre Owners of Ohio at the Netherlands Plaza Interesting? average for 20,000 theatres, including hotel, November 15. Thompson will then go drive-ins, is less than $25 per week. to Lexington, Ky., for the premiere of "Dial Public Bidding Figures Twenty thousand multiplied by $35 totals 1119" at the Ben Ali Theatre. He also will $500,000. Contrast that with the $27,000,- ^ILLIAM F. RODGERS' offer to make take part in other publicity activities. 000 Chevrolet dealers spend. bidding figures public after the films Thompson is also scheduled to be the guest What percentage of their grosses do have been awarded may do more to suppress of the Theatre Owners of North and South Chevrolet dealers devote to local advertising? this form of selling than all the Carolina at Charlotte November 20-21. That would be an interesting item talk that has developed to date. Exhibitors Richey will accompany him. for exhibitors to study. in the habit of overbidding for personal Mike Simons, assistant to Richey, will repeat his "Selling Seats to Your Neighbors" It used to be accepted as an axiom that or business reasons will soon discover they from five per cent to eight per cent of a can cut their own throats. talk at the convention of Motion Picture gross could be profitably spent on advertising, Not only will their competitors find out Theatre Owners of St. Louis, Eastern Mis- but it's safe to say that the percentage what they were paying for films, but all souri and Southern Illinois November 13, 14 is far below that now. the distributors will find out at the same at the Chase hotel, St. Louis. Hundreds of theatres do not even use time. their marquees for advertising. The copy Film prices are based on a distributor's reads: "Always Two Big Features.'' On estimate of what an exhibitor can pay. Harry Garfman Dinner most of these marquees bulbs are out and Bidding is a voluntary offer by a buyer. the letters are so dusty nobody NEW YORK—The Movie Social Club of looks at If he can't show a profit after making the Kings County, Inc., will give a testimonial them. This practice is not confined to offer, it is unfortunate. If he persists in dinner to Harry Garfman, business representative of the Moving Picture Machine small cities. One is located in downtown making unprofitable offers, his position Pittsburgh. An inquisitive customer who will become worse, because in the course Operators Union. Local 306. lATSE. at the wants to know what's playing has to examine of time all his flat rentals will tend to bear Hotel New Yorker November 15. Richard F. the 8x10 stiUs in the lobby. some relation to his bids. Walsh, What lATSE international president, and should be done? circuit executives are expected to attend. Twentieth Century -Fox formerly sold from 5,000 to 10,000 24-sheets a year. Now it has trouble giving away 300. Sullivan to Aid Hospital A complete national survey—exchange NEW YORK — Ed Sullivan, .syndicated Davis Gets Goldwyn Post area by exchange area—with distributors newspaper columnist and lelevi.sion star, has NEW YORK—Martin Davis, who has been and exhibitors cooperating might develop been named chairman of the radio and television handling exploitation for Samuel Goldwyn some interesting information. committee of the "Entertainment In- Productions for the past four years, has taken One exhibitor in the Pittsburgh exchange dustry's Christmas Salute" to the Will Rogers over the duties of Jock Lawrence, who resigned last week as publicity and advertising area told this writer that he doesn't advertise at all. When he plays a high flat to Robert Mochrie, national chairman. director for Memorial hospital, Saranac Lake, according Goldwyn. 20 BOXOFFICE November 11, 1950
dIe 24.000 YOU'VE GOT TO BE TO STAY tOOD, 01 TOP! NUAM B in Total Paid Circulation in U. S. A. Circulation in Canada Circulation in Class "A" Exhibition in The Distribution Field in The Equipment Field in Film Advertising in Equipment Advertising in Reader Confidence
Page 1 and 2: V/etoen. MctuM yndocd^ Bob Hope, Lu
Page 3 and 4: OF FAME ! Next: M-G-M! M-G-M presen
Page 5 and 6: j^J0HNAGAI)fc'FI!ANKL0VE)Oy^''SyZAN
Page 7 and 8: ' mil. , Sara I ike . 21-23 I Franc
Page 9 and 10: i BOXOFFICE FAIR TRADE PRACTICES CO
Page 11 and 12: k. State Censors Called To National
Page 13 and 14: e 6t V >-. r-^ «J ^)- iM endorseme
Page 15 and 16: There's Only One
Page 17 and 18: . . . . amateur The High ^^^ of Cro
Page 19: aagraphs That Are Paramount IN Disc
Page 23 and 24: Portrait of an l^xhibitor^s Wife .(
Page 25 and 26: land, Nancy Davis and John Hodiak.
Page 27 and 28: iccaj^on -v viib^.^^^K^. \ I >-N, \
Page 29 and 30: they've played Columbia's sensation
Page 31 and 32: I Use the NSS LUE RIBBON AWARD KIT
Page 33 and 34: Monogram and U-I Have Big Backlogs
Page 35 and 36: i P. .^( CHESTER FRIEDMAN EDITOR ox
Page 37 and 38: I I American -1 bVANCE PROMOTION RE
Page 39 and 40: Football Fans Enter Guessing Contes
Page 41 and 42: ; In ' and • Almost f until I see
Page 43 and 44: I In ^ Senator 'Has Nothing fo Hide
Page 45 and 46: ' Two , (London). I viUe ' BUFFALO
Page 47 and 48: I I i ALBANY—The federal ban on t
Page 49 and 50: . . Bill , . Manager . . The . . .
Page 51 and 52: NEWS AND VIEWS THE PRODUCTION CEMTE
Page 53 and 54: I '! AFM Places Monogram On Union '
Page 55 and 56: . . Among DENVER \rive-ins in the t
Page 57 and 58: ; On I I . . Back . . . . ELC ^ SEA
Page 59 and 60: . ' I I lenses, f ' office , an C |
Page 61 and 62: I Minneapolis Bills Headed by 'Lady
Page 63 and 64: . . . Add . . Merle . . Don . . Hol
Page 65 and 66: . . Louis . . . . Ticket Tax Suit E
Page 67 and 68: ' ATLANTA—East , tured I The I dr
Page 69 and 70: I surest , The ; intricacies I I I
Page 71 and 72:
. . . John . . W. . . Walter . . Em
Page 73 and 74:
' I . . . Abe . . . MGM q I CONGRAT
Page 75 and 76:
Texas Variety Club Re-EIec!s Office
Page 77 and 78:
;. mary Lowgrade Operations Are Thr
Page 79 and 80:
• hotel, ' jSays Exhibitors Share
Page 81 and 82:
• . . Katharine . . "La . . . . R
Page 83 and 84:
HALT TO COMPETITIVE BIDDING IS ASKE
Page 85 and 86:
; BOXOFFICE Small-Towner Must Watch
Page 87 and 88:
, Samoa ,s Monogram ; .-,3—Copper
Page 89 and 90:
. Word . handling : Marco, . . ;t.
Page 91 and 92:
fcondenmed by many exhibitors for p
Page 93 and 94:
' TOwTisend I DETROIT—lATSE 1 The
Page 95 and 96:
; Hippodrome—The . . . The . . Se
Page 97 and 98:
f i I (15) • Rufe, Allied Film Cl
Page 99 and 100:
Hartford Theatre Marks Fifth Year H
Page 101 and 102:
I Palace—Right . . . Monogram . .
Page 103 and 104:
f i i among : ea's ; 3 . :k ' ' irt
Page 105 and 106:
I 1 O'Rourke . . The . . For . . .
Page 108 and 109:
BOXOFFICE BookinGuide Nov. 11, 19 ^
Page 110 and 111:
' j ' ExhihiioT Has His Say (Contin
Page 112 and 113:
tt Very Good; + Good; — Fair; —
Page 115 and 116:
1 Western : .'iinan-Ward I CHECK RU
Page 117 and 118:
' J elles-J. I JJ. F PUBLIC (IjC We
Page 119 and 120:
' •.. :: ((16) . (8) , Rabbit ' i
Page 121 and 122:
'ipln/MS on Current Productions; Ex
Page 123 and 124:
; onal 1 New ! Box , 12 : Advertisi
show all

Boxoffice-11.11.1950

Create successful ePaper yourself

Delete template?

Save as template?