Boxoffice-11.11.1950
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METRO'S GUTS!<br />
A letter from the M. P. Herald, Issue of Nov. 4, 1950<br />
To THE Editor:<br />
Metro had the guts to release four of its<br />
top-budgeted productions during the usual<br />
dull period in the dead heat of the summer<br />
season. It has been a custom for producers<br />
to normally withhold such attractions for<br />
the cooler weather. But Metro has shown<br />
the way and proved that an outstanding picture<br />
can beat the heat, television or whatever<br />
other factors that have been responsible<br />
for the drop in box office receipts.<br />
The pictures were ''Annie Get Your<br />
Gun," 'Tather of the Bride,'' ''Duchess of<br />
Idaho" and 'Three Little Words," which<br />
were a much-needed shot in the arm and<br />
made you proud to be an exhibitor.—A^.<br />
DEL ROSSO, Cameo Theatre, Watertown,<br />
Conn.
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