Boxoffice-11.11.1950

. . Eastern
. .
. .
. . Betty
PHILADELPHIA
CJtanley-Warner theatres here and some independent
houses, including the A. M.
Ellis chain, have reduced their advertising
in the Philadelphia Inquirer and the Daily
News. Spokesmen for the exhibitors claim
the action is part of an economy drive to
eliminate duplication of promotion efforts.
They also say that the move may prove
temporary.
Suzanne Dalbert. who plays the only feminine
role in "Breakthrough," appeared in
person at the Stanley premiere Thursday
(9) . . . Bill Wolf and Joe Conway, who
managed the Nixon-Nirdliner circuit 20 years
ago. now are operating the Wayne in Germantown.
They reopened the shuttered house
and will introduce a policy of class and foreign
films.
Civic leaders, ministers and educators attended
the premiere of the 16mm "Again
Pioneers" Wednesday (8) at the Asbury university
Methodist church. The Rev. Anthony
Vasquez, member of the committee on audiovisual
aids of the Philadelphia Council of
Churches, was chairman . Enterprises
has taken over the amusement interests
of Henry Otto and his family in Mount
Gretna Park, Pa.
.
John Cahill of S-W's contact office was
Moe Sherman. Screen
in the hospital . . .
Guild salesman, was in Jewish hospital . . .
Sam Varbalow's brother-in-law died
Jack Engel and Harry Brillman were to
attend the November 11. 12 Lippert sales
meeting at the Warwick hotel. Branch managers
and franchise holders of eastern exchange
centers will be present. The meeting
will be conducted by Arthur Greenblatt,
general sales manager.
Paramount Decorating Co. is redecorating
Abe and Dave Altman's Rialto Theatre .
Dave Hirsch. owner of the Century, has
been praised by Cardinal Dougherty on the
showing of "The Holy Year at the Vatican."
Wurtele's Great Northern Theatre has tied
. . . Eddie
in Catholic .schools and churches in his
neighborhood on the same short
Gabriel's Capital film exchange now is disf
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'KING' BEST OF MONTH — Howard
Uietz. right, MOM vice-president and
director of advertising, publicity and exploitation,
receives the plaque presented
by the Christian Herald, in association
with the Protestant Motion Picture council,
for "King Solomon's Mines" as the
best picture for the month of November.
William McVey jr., eastern representative
of the Christian Herald, makes the
presentation in New York.
tributing "Flying Saucer," a short subject
which will have its first run at the Stanton.
Louis Astor, Columbia sales executive, was
here in connection with the Montague
Sweepstakes sales and liquidating drive . . .
Max Miller, ELC tubthumper, was in upstate
New York beating the bushes in behalf of
his exchange's product.
Charles Kaselman, MGM booker, was on
vacation in Florida McCaffrey
Ziegler, UA office
.
manager, was in New
Orleans with her husband on vacation . . .
Twentieth-Fox home office representatives
Ed Dymian, Morris Caplan and Roger Ferry
were here for a dinner at the Warwick
hotel, hosted by Paul Terry of Terrytoon
cartoons, who came in from New Rochelle,
N. Y., with William Weiss, general manager
of Terrytoons. The dinner was given for
local bookers, salesmen and bookers' stenographers
for their efforts in the last cartoon
Walt Donohue has resigned as
drive . . .
office manager at Columbia. Harvey
Schwartz, formerly with S-W, took over the
position.
Russell Markert Abroad
NEW YORK—Russell Markert, one of the
stage show producers at Radio City Music
Hall, left by plane for London on a threeweek
talent search. He will see shows and
catch acts throughout the continent.
Print Schary Book Excerpts
HOLLYWOOD—E.xcerpts from "Case History
of a Movie," a just-published book by
Dora Schary, MGM production chieftain,
have been selected by the National Board of
Review for publication in the November issue
of its official magazine, "Films in Review."
Miss Skouras to Debut
NEW YORK—Odyssia A. Skouras, daughter
of George P. Skouras, president of
Skouras Theatres Corp., will be presented
at the Gotham ball on Thanksgiving night
at the St. Regis roof. Pi'oceeds will go to
the New York Foundling hospital.
File Exhibitor Class Suit
Against National Screen
PHILADELPHIA—Max M. Korr and Loen
W. Korr have started suit against National
Screen Service Corp. and various motion picture
distributors in the U.S. district court
here.
The suit is a class action on behalf of all
the motion picture exhibitors in the U.S.
claiming that National Screen Service and
the other defendants monopolized the motion
picture advertising industry in violation
of the antitrust laws and as a result have
forced the motion picture exhibitors to pay
excessive prices for trailers and advertising
accessories.
The Korrs, who own six theatres in the
Allentown area of Pennsylvania, ask that the
defendants be compelled to pay triple damages
to themselves and the other motion picture
exhibitors in the U.S. and also seek
injunctive relief.
The suit charges that National Screen and
the 17 companies have agreements under
which National Screen has exclusive rights to
manufacture and distribute advertising materials
for films, such as previews and various
kinds of posters.
The co-defendant companies are: Loew's,
Inc., 20th Century-Fox, RKO, Columbia,
United Artists. Eagle Lion. Film Cla.ssics.
Warner Bros., Paramount, Universal. Monogram
and Republic distribution and production
companies.
McCormick Head of MPAA
Ad-Pub Directors Unit
NEW YORK— S.
Barret McCormick, RKO
advertising-publicity director, was made
chairman of the advertising and publicity
directors committee of the Motion Picture
Ass'n of America at a meeting Wednesday
(8). The term is for six months. McCormick
succeeds Arthur A. Schmidt. Columbia advertising,
publicity and exploitation director,
who was given a unanimous vote of thanks
for his services.
Ai'thur L. Mayer, executive vice-president
of the Council of Motion Picture Organizations,
and Charles E. McCarthy, information
officer, described COMPO public relations
activities, and the committee reaffirmed full
cooperative support of COMPO.
Call Off Puerto Rican Trip
For 'Cyrano' Opening
NEW YORK—Stanley Kramer's plan to
take a group of Hollywood personalities and
newspaper and magazine writers to Puerto
Rico for a preliminary opening of "Cyrano de
Bergerac" in Jose Ferrer's birthplace has
been called off as a result of the recent disturbances
there. The group was to have
gone by air November 10 as guests of the
Puerto Rican government.
"Cyrano" will open at the Bijou Theatre
Thursday (16) for an extended two-a-day,
reserved seat run at $2.40 top. Extra performances
will be put on Satiu'days, Sundays
and holidays at 5;30 p. m., with a late
show Saturdays.
Signs TV Singer
Producer Wally Kline has signed Jacqueline
Fontaine, nightclub and TV singer, for the
femme lead in "Skipalong Rosenbloom Meets
Jesse James."
48 BOXOFFICE :: November 11, 1950