Boxoffice-11.11.1950
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'<br />
ATLANTA—East<br />
,<br />
tured<br />
I<br />
The<br />
I<br />
drive-in,<br />
I<br />
booth<br />
!<br />
manager's<br />
I The<br />
i because<br />
!<br />
tre<br />
showmanship Expressed in Design<br />
Of College Park, Ga., Drive-ln<br />
Point Amusement Co., headed by Fred C. Coleman, recently<br />
opened its new Roosevelt Drive-In at College Park. Ga. The 550-car situation is the<br />
latest ozoner to make its bow in the Atlanta area.<br />
The drive-in is equipped with 400-watt in-car heaters, wired separately from<br />
the speakers. Coleman, who is pictured at lower right, said the heaters have<br />
proved indispensable in the operation of his circuit's drive-ins.<br />
In the Roosevelt, Coleman and his firm carried out their belief that a drive-ln<br />
'Should have "plenty of flash." The curved concession bar, picat<br />
upper right, is made of glass blocks, lighted in four<br />
colors from behind. Cashiers sell concession tickets for purchases<br />
to speed sales during rush hours.<br />
concession stand, as seen in the aerial view of the<br />
is located on the eighth ramp, while the projection<br />
is between the third and fourth ramps. The office and<br />
home are to the right of the ramps.<br />
ticket booth is labeled "popcorn" rather than "tickets"<br />
Coleman said, "Everybody knows he has to purchase<br />
a ticket, but not everyone knows we sell popcorn." A warmer<br />
stands in front of the ticket booth and here "flash" is added<br />
with the use of four multicolor flags.<br />
The flat-roofed concession building is provided with a patio<br />
measuring 40x40 feet and equipped with four speakers. Flower<br />
boxes and other landscaping will be added to the patio. Welllighted<br />
steps lead to the patio from the ramp area.<br />
The drive-in tower provides an attention-getting device in<br />
the revolving lighted ball sitting atop it. Indirect lighting is<br />
used on the current attraction panel with gold neon tubing.<br />
The indirect lighting keeps the reflection away from the screen.<br />
Reopen Hastings House<br />
HASTINGS, FLA.—The Hastings Theahas<br />
been reopened by W. L. Scott, who<br />
has operated theatres in Alabama and Florida<br />
for many years.<br />
A. W. Vowell Drive-ln Open<br />
NEW ORLEANS—The Lakeview Drlve-In<br />
at Taylorsville, Miss., owned by A. W. Vowell,<br />
was opened earlier this month. Vowell. who<br />
also owns the Liberty Theatre, was here<br />
booking recently.<br />
Wm. Harris Buys Theatre<br />
PRAIRIE GROVE, ARK.—The Beverly<br />
Theatre here has been sold to William J.<br />
Harris, owner of the Crown Theatre at Lincoln,<br />
Ark., by Donald Parks and partners.<br />
BOXOFFICE November 11, 1950 SE 67
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