Boxoffice-October.04.1952

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IkRIETY IN CONTEMPORARY THEATRE LIGHTING FIXTURES
VCbJelJI For the Ultra-Smart Touch in the Foyer
fiKst
I r«nnessee Theatre Nashville. Tenn
A Custom-Made Grille Enhances a Lighting Arco
Lee Theatre fort Let. N J
Fluorescent Tubes Paired with Flush Lighting Fixtures
Unirersitf Theatre Toronto, Canada
them to walk with safety from one point passing moment. This, of course, requires
tot each tlffi to another. However, the exhibitor who distinctive lighting, over and above the
only provides enough illumination for general atmospheric lighting of the area.
safety is not taking into consideration one
Restrooms and lounges are probably
of the most important economically valuparamount
among all places in the theatre
;e,ainiist K ^ble attributes of light—namely, that it
can enhance the appearance of a room,
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that it can show the room off to the best
architectural advantage, and that it can
very subtly play on the emotions of the
patron, so that he will subsconsciously say.
"I want to come back."
Practically all theatre operators provide
some type of display, by billboards, posters,
and the like, to announce coming attractions,
especially in the lobby or foyer. These
display units should have an adequate
amount of extra lighting upon them, to
achieve two objectives— (1) to make the
public aware of their presence, and (2t to
make the message of the display easily and
quickly read. It is very rarely that a customer,
on leaving the theatre, will devote
more than a passing glance to such a display—and
therefore the exhibitor must so
illuminate it that the complete selling message
can be presented to the patron in that
where the reputation of the house may be
at stake. It is obvious, first, that the general
subject of sanitation must always be
kept prominently in mind in this connection.
One of the most effective ways of
assuring adequate sanitation is by way of
suitable lighting—and not yielding to the
temptation to economize on light at this
point.
Dimly lighted restrooms seem somehow
to imply poorly kept and maintained restrooms,
and the converse is also true. A
further important factor is that brightly
lighted rooms in these areas will show up
any dirt conditions and dust, not only to
the customers, but to the theatre staff
and thereby vastly encourage cleanliness
and a high standard of maintenance.
There are a couple of new developments
in connection with washroom lighting that
merit the attention of the theatre owner.
Giant Fluorescent Tubes tor
Color and Spectacle
Northgate Theatre Seattle, Waih
One of these is the use of germicidal lamps
in the toilet area, and especially around the
seat or bowl. These are designed to kill the
germs in the area, and have become Increasingly
famiUar to the public, especially
in coin-lock and some of the betteroperated
public restrooms. In view of the
potency of these lamps, they should be installed
in properly designed fixtures, and
should be properly located.
Another recent development is the use of
ozone lamps in the toilet area to kill odors.
This product, like the germicidal lamp, is
both quite inexpensive and easily installed
—as well as being remarkably effective. For
instance, a small four-watt ozone lamp
will effectively rid odors from a 1.000 cubic
foot room—one ten feet square by ten feet
high.
Mirrors are often Improperlj' handled in
connection with lighting in men's lounges
and women's powder rooms, in my opinion.
This is because there is often either no provision
for local lighting, or, if provided, it
is likely to be at the wrong place. Despite
Continued on nett page
SECHO
HEATHE
»"^ BOXOFFICE October 4. 1952