Boxoffice-October.04.1952

—
45-POINT
REPORT
Continued from page 3
THOUSANDS OF EXHIBITORS
rates be checked. This is a large operatic
expense.
18. Power and light companies charg
nothing for advice about your electrica
operating equipment.
19. Are you getting maximum screen illu
mination from your projector light souro
to your screen?
''fotect the heor«
With
RCA SERVICE
and there's a reason why:
RCA SERVICE is
Prompt • Efficient • Courteous
RCA Service Company, Inc.
A RADIO CORPORATION OF AMERICA SUBSIDIARY
CAMDEN, NEW JERSEY
20. A fresh paint job will give those varii
ous spaces a clean and new appearance
Oil paint is recommended.
21. We find 130-volt incandescent lampi]
for theatre signs and marquees last longeii
and reduce maintenance.
22. The loss of the small amount of illu
mination by using an over-rated voltagi
lamp is insignificant in comparison to thi
saving effected.
23. The same applies to theatre interio
incandescent lamps. Suppose you were us
ing 120-volt lamps and your circuit voltagi
was 120 volts. There are many surges or
your incoming light service which maj
vary upwards to the full 130 volts, there
fore if you were using 120-volt lamps thi
lamp filament would deteriorate quiti
rapidly.
24. It is wise when selecting equipment U
order something standard and make sun
replacement parts can be obtained.
25. Hanging and suspended lighting fiX'
tures seem to be a thing of the past in ne»
theatres and those which are remodeled.
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HERE'S A PROFOUND STATEMENT:
^i^d a Mattel o^ 0fUniO4t
We at Raytone have been boosting wide angle vision for years.
Today two systems are available ... a fluctuating light surround,
or the system we believe in ... a steady light surround
of constant, low intensity level. Day or night, the human eye
views a panorama in constant light.
That's the system for us
the one most nearly approaching normal viewing conditions.
We CAN give you wide angle vision. It's a tremendous step
forward. Our new system, the TRANSGENIC SCREEN
SURROUND will be marketed in November. It will also be the
ideal stage treatment when true Third-Dimension projection
arrives.
Need a new screen?
Try Pantex . . . the best screen
your money con buy.
Stays white. Tearproof. Rantni!
Washable. All vinyl plastic SCREEN CORPORATION
I6i ClOIMONI AVtNl* • BBOOKllfN S NfW »««
36
SEE OUR NEW SCREEN SURROUND AT BOOTH 16
TESMA TRADE SHOW
26. The new method of lighting is re
cessed spots (R-40 type) under marquees
lobbys, foyers, restrooms and auditorium.
27. Where colored hghting effects are re-i
quired for the auditorium, recessed neor
coves have been adopted by many lighting
engineers.
28. Eliminate all possible glare from the
patrons. There should be no light leak* ^,
from exit signs or lighting fixtures.
29. Hanging exit signs with edge hghtinf
for auditoriums are recommended.
30. Many exhibitors have put those proi te
jection room effect machines back intc
operation. Lighting effects are very pleaS'
ing during intermission.
31. We find many progressive manager!
who keep trying to improve their operation
Equipment dealers may have somethint
new. Keep up with the times.
32. Keep vertical and roof signs, als(A{^
marquees, clean and in good condition.
33. Dress up that shabby looking boxoffice.
34. Perhaps a new boxoffice may changi
the entire appearance of the lobby.
35. Business is not that bad. Torn, dirt;
and uncomfortable seats will drive awa;
business.
36. A check on a few situations reveal
music in most theatres during intermis
The MODERN THEATRE SECTION
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