Boxoffice-October.04.1952

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DKS MOINES—Thi- new $150,000 Capitol
CinjDrlve-In opened here recently. It Is the
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New Capitol Drive-In
Open in Des Moines
lourth Des Moines drlve-ln and l.s said to
the largest in the state. It provides speakfor
707 cars with 132 more to be added
soon as materials are available. The
Irlve-ln, at E. Fourteenth street and Broadway
road, covers 18 acres. Lloyd Hlrstlne Is
manager and president of Capitol Drive-In
rheatres. Homer Strowlg. Abilene. Kas., is
rtce-presldent and Clarence Shultz, Kansas
City, Is secretary-treasurer.
KANSAS CITY— C. A. Schultz, president
I-Af Consolidated Agencies, and L. F. Durland,
treasurer, and their wives attended the opening
in Des Moines of the new Capitol Drive-In.
Others attending the opening Friday (19i
el« [rem here included C. E. James, vice-presilent,
Kansas City Trust Co.: Finton Jones,
iheatre insurance man; C. E. Parkhurst, Rewanp
jan Supply Co.; Jack Sams. Regan Supply
Co.: Charles Potter. Boulevard Drive-In;
Li. J. Kimbriel. Missouri Theatre Supply, who
nstalled equipment at the drive-in: Don
Davis, RCA theatre division manager, and
Homer Strowlg. Plaza Theatre. Abilene. Most
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)f the men were accompanied by their wives.
Jack Shriner. Gem Theatre here, and Mi-
:hael Novarre of Michael's Clothing, who
interested in the new drive-in with
Schultz, Durland and Strowig. were unable
» attend the opening because of prior commitments.
Oppose Airer at Creston
CRESTON. IOWA—Petitions asking Comin
Nrfcionwealth Theatre Corp. to abandon plans
days. He report! tor a drive-in theatre on the old fairgrounds
ti up very well lust north of the Creston city limits have
first days i seen
presented to Earl Douglass, manager for
Commonwealth here. The petitions were
signed by 112 persons, according to D. W.
Harper, Creston attorney, who presented the
petition to Douglass. Harper said the signers
Selieve the airer would be too close to their
tiomes. The theatre firm had been planning
X) have the new drive-in ready for operation
daughter of JK ,n the spring.
orihwest
Highti
lias been associated with the J. Hofert Christ-
mas Tree Co. of Los Angeles and Mrs. Haser
Sas been an employe of the Union Pacific
medfromasHifp
. H. Hasers Hold Opening
with >fc
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to
al years ago.
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PAPILLION. NEB.—Mr. and Mrs. E. H.
gaser of Omaha, who recently purchased the
ofHoM papio Theatre from Art Sunde. celebrated
Jatk with a grand reopening October 1. Each
woman attending received a rose and chil-
Iren received free popcorn.
The Papio is widely known as one of the
sji nost up-to-date theatres in Nebraska. Haser
railroad.
Response to Fight Telecast Zooms
Prospects for Large-Screen TV
MINNEAPOLIS The Wulcott-Marclanri
championship fight on big-screen television at
the Radio City here brought In such tremendous
crowds that Harry B. French, president
of the Minnesota Amu.sement Co., this
week predicted a bright future for bigscreen
TV.
The telecast attracted a sellout crowd of
4,030 persons, plus all the standees allowed
by law. Adml.ssion was $2.50, including tax.
All .seats were reserved and the theatre was
sold out by 7:30 p. m.. one hour before
starting time. In addition, .several thousand
others were turned away.
French estimated that about 25 per cent
of the customers were women. The telecast
came through perfectly and the audience
was enthusiastic and demonstrative. De.spite
the big expense involved—SI.35 from every
admission went to the fight promoters and
the cable charges were substantial— the
theatre netted a profit from the telecast.
Patrons were entitled to stay for the
regular screen program, but although there
was an outstanding feature film, "The Quiet
Man," about 60 to 70 per cent of the fight
customers left after the telecast.
This was the third exclusive theatre fight
telecast at Radio City and the only one for
which all seats w-ere reserved and which
drew capacity. The first one. Pep vs. Saddler
for the featherw-eight championship,
attracted about 2,000 and the .second. Maxim
vs. Robinson, pulled about 2.500. The first
was .scaled at $1.50 and the second at $2.40.
Minne.sota Amu.sement Co.'s St. Paul Paramount
also has new television equipment
—installed a year after Radio City's—but the
Walcott-Marciano bout wasn't booked into
that house. MAC heads felt that the 4.000
seats would accommodate the crowd. The advance
sale was only fair and did not indicate
the turnaway crowd which materialized.
"Home TV Fans Picket
Omaha Fight Telecast
OMAHA—Tristates officials were jubilant
ovi r tliu r>j poiL t to the telcvbilon offering of
the Walcott-Marciano fight at the Orphcum
Theatre. District Manager William MlflkcU
said the 3.000-.seat house wa.s a sellout. Prices
were »2..S0 plus tax.
The Iheatre wa.s "picketed" by a poup of
young men carrying such slogan.i at "Home
TV" and "Pay Now and You Pay Forever."
But fans In the audience. Including a large
number of women, thought they had their
money's -A-orth and pral.scd the .screen picture.
"It looks like the million dollars gate Is
back via the movies." said Floyd Olds. World-
Herald sports editor and veteran fight reporter.
"Better than I've seen fights at the
rmgslde."
The first Orpheum telecast wa.s the Robinson
fight, which drew less than 2,000.
Soviet Film Is Included
In Minnesota U. Series
MINNEAPOLIS .M\h