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—<br />
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LITERATURE<br />
Continued from page 57<br />
atres, such as illuminated bulletin boards<br />
and fire escape signs. The modern exit sign<br />
has edge lighted illumination. Signs may be<br />
obtained in sizes to meet particular need.<br />
L.1514 ^beeflet Sandwich Shops, Inc., is<br />
issuing a folder on its sandwich unit. The<br />
electric unit is designed for ground beef<br />
sandwiches, and is described as sanitary<br />
and easy to operate. The oven holds 100<br />
sandwiches ready to serve. The machine<br />
may be used on either AC or DC.<br />
L-1515 ^An illustrated brochure on the<br />
new Strong Electric Corp. universal highintensity<br />
arc slide projector shows photographs<br />
of the new product which has just<br />
reached the market. A price list also is<br />
provided.<br />
L-1516—A PAINT GUIDE listing 28 different<br />
surfaces, from boiler breechings to woodwork,<br />
and specifying a type of heavy-duty<br />
finish for each, is being distributed by the<br />
Valdura division, American-Marietta Co.<br />
The compact booklet is arranged for handy<br />
reference use. Recommendations in the<br />
maintenance section are said to have been<br />
based on the results of research and testing,<br />
both on the job and in the laboratory.<br />
Li-1517<br />
Adjustable swivel lamps, th<br />
latest in design, for interiors are illustratei<br />
in a recent folder by the Swivelier Cc<br />
Lamps for portable use and wall mountini<br />
are described. Each model, made with onu<br />
or more patented spring -tension swivels, I<br />
available in six colors—brass, rose, gray<br />
silver, yellow, and green. Various meaa<br />
of lighting may be attained by means oi]<br />
the various single arm, twin arm, clamp-ODii|<br />
screw-in and other models.<br />
L-1518—A. L. Wilson Chemical Co. i<br />
offering a guide to removing stains. Thiv<br />
publication lists various chemical product<br />
which may be used to do specific spot re<br />
moving jobs. Theatremen will be intereste*<br />
in a chemical which will remove one coloj'<br />
from another, and is reported to removni<br />
colors that have run, bled or printed-ofll<br />
A solvent to afford quick, effective actioK<br />
in removing binding and soluble substance<br />
in stains is also given considerable spac^<br />
in this comprehensive guide.<br />
l-ssCi<br />
IjtlfSi'<br />
Bring high<br />
cleaning costs<br />
L-1519—A long list of sanitation prod<<br />
ucts to fill theatre needs is shown in aii<br />
illustrated 24-page booklet from John Sex<br />
ton & Co. Products mentioned include i<br />
liquid detergent, which acts as an all<br />
around cleaning agent, hard water clean<br />
ser, disinfectant, washing powder for mop<br />
ping and general cleaning. Some of th<br />
other products are neutral jelly base soa)<br />
for floors, instrument cleaner, liquid floo<br />
cleaner, toilet bowl cleaner and singlefol<br />
and two-ply towels.<br />
SB<br />
'M<br />
sol<br />
A clean theater means good "box office."<br />
G-E engineers studied theater cleaning<br />
problems and the daily headaches they present.<br />
Result: a line of heavy-duty cleaners<br />
specially equipped to do every theater cleaning<br />
job. G-E Cleaners will:<br />
• pick up water, rug shampoo suds and wet<br />
or dry dirt<br />
• convert quickly to powerful blowers for<br />
58<br />
collecting litter under theater seats into<br />
Heavy-Duty Cleaning Equipment<br />
GENERAL<br />
ELECTRIC<br />
GENERAL ELECTRIC COMPANY', Dept. 22-3037<br />
1285 Boston Ave., Bridgeport 2, Conn.<br />
Without obligation, please send complete details on heavy-duty<br />
cleaning equipment.<br />
NAME<br />
FIRM<br />
ADDR£SS<br />
CITY<br />
STATE<br />
convenient piles for quick, easy removal<br />
• dust highly polished surfaces without<br />
scratching or marring<br />
• clean high-up, out-of-reach areas and projection<br />
screens safely and thoroughly<br />
save time . . . money<br />
!<br />
I<br />
I<br />
I<br />
I<br />
I<br />
I<br />
I<br />
I<br />
I<br />
To help beat today's<br />
rising maintenance<br />
costs send coupon<br />
at left<br />
.<br />
about theater<br />
for information<br />
heavy-duty cleaners.<br />
Write today.<br />
. . labor<br />
Compact and powerful, these heavy-duty<br />
cleaners are light in weight for easier operation<br />
by men or women. One worker with one<br />
machine can thoroughly clean wet or dry<br />
surfaces, draperies, upholstery,<br />
seats, hard floors and tile practically<br />
without stopping.<br />
L-1520 The Formica Co. has availabl<br />
a booklet on high pressure laminated plas<br />
tic made of layers of specially processei<br />
papers. The processed papers are impreg<br />
nated with synthetic resins and cured un<br />
der intense heat and pressure to fuse int<br />
a single sheet 1/16-inch thick. Grades o<br />
product include standard and cigaret-re<br />
sistant. More than 100 different color pat<br />
terns and wood grains may be had. Fin<br />
ishes are either polished or satin.<br />
Box Sales of Chewing Gum<br />
'Tricks or Treats' Item<br />
Exhibitors who have been merchandisin<br />
|<br />
chewing gum on the package level can rea:<br />
extra profit by promoting full-box saleas<br />
an item for "trick or treat" use. Chew<br />
ing gum is a natural Halloween treat be<br />
cause of its popularity with children. 1<br />
takes only a matter of minutes to plac<br />
boxes of chewing gum on the counter wit<br />
a sign "Chewing Gum—For Hallowee<br />
Tricks or Treats" and including the bo<br />
price.<br />
The small theatre, in which many of th<br />
luxury items of decoration and furnishing'<br />
have to be passed up because of prohibitiv<br />
cost, can get by very well with the public I \,<br />
only the auditorium chairs are up to expec
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