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'<br />
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»ork.<br />
Mi;<br />
— "111(1<br />
["'P'aclicai<br />
'"«» highly<br />
When Theatre Oivners o/ /tmcricn met in<br />
I<br />
'asliiiigton a week ago, K. II. McCuUough,<br />
hairman ol the theatre equipment and<br />
OCessories committee, presented this 45-<br />
Wcles in<br />
oint report on its<br />
«<br />
findings on maintenance<br />
I have'<br />
nd equipment problems of the U.S. exxwnce<br />
in i^.<br />
(bitor.<br />
nechiicaiijj,^<br />
1. There Is no shortage of equipment.<br />
Uly fspfr:;<br />
ot«<br />
2. Proper maintenance of equipment has<br />
j/fered because of poor business In varlus<br />
situations.<br />
•Mt til)<br />
111 have 3. Many exhibitors have held in abeynce<br />
remodeling work and equipment re-<br />
sen*<br />
lacement because their resources are exausted.<br />
AT! SNIfiS<br />
iatthesusjK 4. A well-lighted front is recommended,<br />
Me Watk spd<br />
lot of small marquee copy about current<br />
"Serve film,<br />
ttractions is hard to read. Large letters.<br />
rlth<br />
ipaitioiitelli:<br />
less copy, will attract more attention.<br />
nkitisbarkm;<br />
[arquees with animation are still quite efel)<br />
BCtlve.<br />
rs, tat not by 5. Torn, worn and faded floor coverings<br />
to that aiin( 1 any public place indicate either business<br />
: is my way ol<br />
bad or lack of interest in proper mainteance.<br />
e sprocket hoi<br />
6. Screen presentation is very impormt.<br />
Your projection screen must be in<br />
lecolot or Ma;<br />
iiOD off the t;<br />
erfect condition.<br />
that wi<br />
le iMct<br />
strip, even if<br />
1<br />
around, This<br />
rip that will<br />
rape the emiii<br />
ifilm,) Now?<br />
ic I arrive at<br />
spBcesaweek'<br />
>s a week. D«r<br />
about 16 or b<br />
;utofff(lspr«<br />
s<br />
320 times,<br />
luiteafoot,..<br />
another 30 18<br />
ling but piint<br />
done considers<br />
1^<br />
1 maybe it is s<br />
/!<br />
I<br />
uV >r^^ ^<br />
balile to tear. "^<br />
«U<br />
would it,<br />
objected otii i<br />
ly our<br />
salary<br />
.ockoffivefraJ<br />
lonserve filn<br />
itmywy!^''^<br />
Some t:<br />
this?<br />
done by era*<br />
'<br />
JO insist in sli<br />
rewind<br />
leir<br />
[(.Infiveseco.<br />
lorefilm"""'<br />
II y»"<br />
weeks.<br />
P<br />
sed with a<br />
lalkhia<br />
iiueto<br />
,<br />
;eaone-sii^1<br />
h<br />
Set. I<br />
. or twi<br />
OAS 45-POINT REPORT ON THEATRE UPKEEP<br />
imphasizes the Need for Continuous Care of Property and Equipment<br />
7. 'Mill r ill I- many new type motion picture<br />
.scuin., nil the market.<br />
8. Plastic, perforated sound screens cannot<br />
be washed, according to manufacturers'<br />
instructions. They can be reflnlshed with a<br />
good, prepared screen paint.<br />
9. The percentage of increa.ses In prices<br />
of equipment and supplies since 1940 is as<br />
follows:<br />
Seats 143%<br />
<strong>Boxoffice</strong> 76%<br />
Carpet 120%<br />
Carpet padding 76%<br />
Display frames 166%<br />
Draperies 79%<br />
Pi'ojectlon equipment, supplies 115%<br />
Stage equipment IIO';;<br />
Furniture and miscellaneous 116%<br />
Janitor and lavatory supplies 105%<br />
Marquee letters 126%<br />
Carbons 33y3%<br />
10. There has been considerable improvement<br />
in air conditioning systems during<br />
the lEist ten years. Remember, we all like<br />
a cool, comfortable spot during a hot spell.<br />
11. Refrigerating equipment has been<br />
'P'<br />
#f'<br />
.u,..—^,, ^^^ LENSES<br />
munufactured .somewhat along the same<br />
lines for the past several years. It is a matter<br />
of price as to who gets the order for<br />
new equipment. Cost of complete system<br />
of air conditioning equipment today. Including<br />
ducts, fans. compre.ssors. etc.. Is<br />
approximately $600 per ton.<br />
12. Oood engineering and good advice<br />
from someone who knows Is a requisite.<br />
13. Give your patrons cool drinking water<br />
from a good, clean fountain. Candy, popcorn<br />
and peanut eaters require lots of<br />
water.<br />
14. Repairs are costly. Supervise, or have<br />
supervised, all repair work.<br />
15. Sound equipment does not require as<br />
much service as it did during the advent<br />
of sound and since that time.<br />
16. Where good operation is essential and<br />
where the management requires auditorium<br />
house lights to be dimmed rather than just<br />
flipping the switch, we recommend that<br />
lighting loads be dimmed by transformation<br />
rather than wasting energy, as is the<br />
case of the resistance dimmer.<br />
17. It Is suggested that power and light<br />
Leading Chains and Drive-ins<br />
CHOOSE B&L<br />
SUPER CINEPHOR<br />
Only Bausch & Lomb Super Cinephor Lenses provide the extreme color<br />
i^^J"^^ "v^'lv ^. correction, sharp definition and edge-to-edge brilliance necessary to project<br />
the finest possible screen images. That's why theatres nation-wide are<br />
replacing old lenses with Super Cinephor Lenses for their<br />
showings of great pictures.<br />
Build patronage . . . build profits . . . with vivid,<br />
sparkling screen images. Replace NOW with B&L<br />
Super Cinephor Lenses<br />
—<br />
i4% to 100% brighter.'<br />
Continued on page 36<br />
iHEAttE S lOXOFFICE October 4. 1952 35
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