Boxoffice-October.04.1952

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Old Film Back Home
At Si. Petersburg
ST. PETKRHHURCi A motion picture
that was made In St. Pftcr.sburK In 1937 by
wveral local thcntrcmon will be .screened
here for a few interested per.son.s. Ttie film
was sent to Chicago with the hope that it
would find a market, but It .stayed there unnoticed
for several years and only recently
was relumed to Walter Tremor, advertising
manager for Florida State Theatres.
Tremor wrote the script, "Slight Case of
Revolution," basing his yarn on the troubles
Spain. Soon after the film wa.s returned
Sere Tremor .screened It at his home and
uiys he was siirprUsed to find how good a
picture It is. It is in two reels of 16mm film.
Dusk-to-Dawn Show a Hit
At Vogel Bros. Drive-In
CLEVELA^a^ — The Vogel brothers of
UtellsvlUe, Ohio, owners of the Midway
Ive-In on Route 5 between Kent and
Ravenna, held a dusk-to-dawn show on
llugust 31, with free coffee and doughluts
for patrons who were there at sunrise.
rhe program consisted of six features and a
Ong list of short subjects. The program
vas highly successful both at the boxoffice
ind the concession stand.
So successful was this novelty program
Jined.
Jiat Associated circuit of Cleveland is imitatllg
it in two of its outdoor theatres, the
iJorthside Drive-In, Youngstown, and the
nteresl Skyway, Ashtabula. It was not required that
nan sr, pieaie Wtrons remain from dusk to dawn to be
SO ii d per cent
sllglble for the free coffee and doughnuts.
biiildins he on rhey only had to be there at the finish.
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Root and mi
at Fort Pierce
Dpen After Renovation
Theare,
damaged by fire July
Sunri.se
31, is again in
iperation following renovation and repairs
rhich took six weeks. The theatre now pre-
Thestn ents an even better appearance than it did
8 State
torney, to asi lefore the fire. Approximately 500 yards of
lew five-color carpeting has been laid in
Siirijhe lobby and in the aisles on the first floor.
The motif of the carpet, a large nightthepropettyT
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(t of outdoor
ntotheroewe
ipaired and renovated.
dooming cereus design, has been carried out
n the murals and in the concession stand.
[Tie ceilings and all silk mat panelings have
leen completely fireproofed. Green and gold
lecked scenic drapes have been hung at enrance
doors and exits. All seats have been
Frank Bell Promoted
TAMPA—Frank Bell has taken over superision
of the seven Florida State Theatres
ere. Bell is district manager for the w-est
«ast, but until recently the Tampa operaion
was separate. Now that city has been
idded to his circuit.
Hew Marquee Installed
KOSCIUSKO, MISS.—A new marquee has
>een constructed at the Strand Theatre
lere. Raymond Elmore is manager of the
eatre.
Ascap Plaque Presented
To NY; 2-Week TV Show
NEW YORK A plaqiif ini-inorlall/.lnK tindeath
of Steplien Collins Foster wu.s pre-
.sented to the city of New York September
24 In special ceremonies at Bellevue hospital,
where the compo.ser died In 1864. Otto A.
Harbach, president of the American Society
of Composers. Authors and Publishers, and
Ed Sullivan made the presentation to Mayor
Vincent R. ImpelUttcrl as part of the special
two-week tribute to A.scap on the "Toast of
the Town" television program.
The two-week tribute to Ascap will be
heard Sunday. September 28 and October 5
over WCBS-TV and the program will tell
the highlights of the history of Ascap. Harbach
will be featured on the program, as
win Fred E. Ahlert, Deems Taylor and Gene
Buck, past Ascap presidents. The program
will include a scene showing Victor Herbert
listening to his famous show tune, "Sweethearts,"
being sung in Shanley's restaurant.
Songwriters who will actually appear and
perform their works are: Harold Arlen, Jack
Norworth, Harry Tierney, Dorothy Fields and
W. C. Handy.
Union Film Plans Release
Of List of Seven Films
NEW YORK—Union Film Distributors, recently
organized by Herbert Bregstein. will
release seven features, including several of
foreign origin, during the 1952-1953 season.
Bregstein is associated with Peter Horner.
The Pictures are: "Secret Flight," starring
Ralph Richardson; "Affairs of a Model,"
Swedish film starring Alf Kjellin; five Alexander
Bros, productions — "Seven Ravens,"
based on a Grimm's fairy tale, "The Villain
Still Pursued Her." starring Hugh Herbert,
Anita Louise, Alan Mowbray and Buster Keaton;
"Amazon Quest," starring Tom Neal;
"Pimpernel Smith," starring Leslie Howard,
and "One of Our Aircraft Is Missing," Powell-
Pressburger film.
Commissioners Object
To Two Projectionists
ORLANDO—Harry Marlow and Jimmy
Williams, projectionists at the Lincoln and
Carver Theatres, are having trouble with the
city commissioners. They are not members
of the union and the city examining board
of three has two strong union men on it.
The attorney for the theatres declares that
the whole thing has resolved itself into a
union-nonunion squabble. The board took exception
to this, saying it did not regard Williams
and Marlow as competent and that
they constitute a fire hazard in the theatres
employing them. The matter has been tabled
for a few weeks until additional investigation
can be made.
March of Time's 26-Week
Series Goes to WJZ-TV
NEW YORK—A new 26-week series of 30-
minute March of Time subjects is now being
produced for television and will be used exclusively
by WJZ-TV in the New York area
starting the first week in October, according
to Trevor Adams, general manager of WJZ-
TV.
The stations will have options for a continuance
of the series. The programs will go
on from 9:30 to 10 p. m.
Says Full Freedom
Besl for TV, Films
FfofTi Mideast E'Jtfiof
COLUMBUS'-The Ideal .situation of KOod
movies In theatres and good video at home
Is more apt to be achieved If those two media
arc allowed full freedom of cntcrprl.sc In
their own fleld.s. .said Norman Nadel, theatre
editor of the Citizen In commenting on
the government's 16mm suit.
"The gravy. In that caM. will be Hhared
not only by them, but by the consumer."
added Nadel. "At first glance. It would seem
that the consumer would benefit If the government
suit Is successful. Just think, he
reasons. I could sit at home on my fat, wellupholstered
Morris chair and watch all the
new movies—for free. Admittedly, this la an
attractive prospect. But the reduction In
Income to the movie studios, which Inevitably
would follow televltlng of new movies
most theatres would close, of coursei, would
immediately cut the quality of motion pictures.
Before long the consumer would be
aware of that.
"Also, whatever these movies might cost
television, even though it would be a small
part of the potential theatre Income, still
would be paid by the guy with the TV set.
He'd put out a couple of cents more for his
toothpaste, cigarets. laxatives, clothing, food,
deodorants, soft drinks, beer and breakfast
food. Indirectly but inevitably, he would pay
the freight. Of course, he pays good money
for a ticket when he goes to a movie now,
but he gets to select his picture, and he
doesn't have to pay for shows he doesn't
want to see.
"One more fact enters in. If television is
not strong enough to continue to supply entertainment
without using a legal weapon
to usurp the movie production, that lack of
strength will show up sooner or later, at
which time nothing will be able to save it.
"I think, however, that television is strong
enough to continue on its own as a major
entertainment outlet for America."
'Kilimanjaro' Scheduled
For Atlanta, Cleveland
NEW YORK—The first key prerelease engagements
of "The Snows of Kilimanjaro"
have been set for the Paramount Theatre,
Atlanta. October 8 and the Hippodrome Theatre,
Cleveland. October 9, according to Al
Lichtman, 20th Century-Fox distribution director.
Rodney Bush, exploitation manager,
is setting up the openings.
CHARLOTTE THEATRICAL PRINTING CO.
223 West Second Street
Charlotte, N. C.
Carl Lowry Frank Lowry
THEATRE MARQUEES
and
DRIVE-IN
ATTRACTION BOARDS
STARNES SIGN CO
3108 S. Boulevard Choriotte, N. C.
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* lOXOFFICE :
: October 4, 1952
71