Boxoffice-October.04.1952

.
LETTERS
Big Boost for an Industry Booster
To BOXOFFICE:
We have just finished a personal appearance
of Smiley Burnette in our circuit. A
lot of exhibitors have played this wonderful
entertainer before and they know wherefore
I speak. But, I think that exhibitors who
have not played him should know about this
fabulous fellow.
Smiley has conducted a one-man Movietime
tour for several years. Wherever he
has gone, he has pleased thousands with his
antics, songs and comedy. While it is true
that Smiley benefits from these tours financially,
he is deserving, because there was
never a harder worker in the business. He
not only pleases the crowds, but talks sensibly
about our industry, and I would like to
say that it is high time that this rotund
individual is given a pat on the back for
the goodwill and missionary work he has been
carrying on for the industry. He is truly the
king of western comics, with an inexhaustible
repertoire of entertainment. Smiley is able
to meet anyone on even ground, and they all
love him. Smiley's latest gimmick is his
picture party deal and as he himself so
aptly puts it, the only thing he can be
accused of is taking advantage of people's
vanity. I disagree with that statement to
this extent, when it comes to taking advantage
of anything, he is a piker compared
to some of the gimmicks that confront the
masses of today.
Smiley makes it very plain that he is looking
for boys' and girls' pictures with him to
help publicize the sale of his children's records.
For this privilege some lucky boy or
girl will win a palomino, with saddle and
bridle, absolutely free, every six weeks. There
is no obligation to buy a picture. Further,
Smiley informs me that he is looking for
a boy to play the part of his little brother.
Tadpole, in some of his pictures. (This could
mean another star is born for the future.)
So, if this is taking advantage of people's
vanity, then bless this lovable clown. I have
seen it work and kids from 6 to 66 all want
their picture taken with Smiley.
We had him on radio interviews, plugging
his appearance, and even on a strictly women's
program he was truly at home, giving
out with his personal recipe of how to bake
a sugar-cured ham. In other words, he fits
into any phase of the entertainment field.
Having seen him in action, both on and off
the stage and screen, I know it works.
In closing, all I have to say to my fellow
exhibitors is that, if you haven't played
Smiley Burnette in your theatres, you have
missed a great part of show business.
PRANK PLUMLEE
Edwards and Plumlee Theatres,
Farmington, Mo.
Technicolor Has 50c Dividend
NEW YORK—Directors of Technicolor, Inc.,
have declared a dividend of 50 cents a share,
payable October 20 to stockholders of record
October 6, according to Dr. Herbert T. Kalmus,
president and general manager. This will be
the third 50-cent dividend by Technicolor in
1952.
3 Texas Drive-ins
STATEMENT OF THE OWNERSHIP, MANAGEMENT,
CIRCULATION, ETC., REQUIRED BY THE ACTS
OF CONGRESS OF AUGUST 24, 1912, MARCH
3, 1933, and JULY 2, 1946.
Of BOXOFFICE, pubhshecj weekly ot Kansos City,
Mo., for October 4, 1952.
State of Missouri,
County of Jackson, ss.
Before me, a Notary Public in and for the Stote
end County aforesaid, personally appeared Morris
Schlozman, who, having been duly sworn according
to law, deposes and soys that he is the Business
Manager of the BOXOFFICE Magazine and that the
following is, to the best of his knowledge and belief,
a irue statement of the ownership, management
{and if a daily paper, the circulation), etc., of the
aforesaid publication for the date shown in the
obove caption, required by the Act of August 24,
1912, as emended by the Act of March 3, 1933, and
July 2, 1946 (section 537, Postol Laws and Regulations),
printed on the reverse of this form, to wit:
That the names and addresses of the publisher,
1
editor-in-chief, editor, managing editor, and business
manager are Publisher and Editor-in-Chief,
Ben Shlyen, Kansas City, Mo.; Editor, James Jerauld,
New York, N. Y.; Manoging Editor, Jesse Shlyen,
Kansas City, Mo.; Business Manager, Morris Schlozman,
Kansas City, Mo.
2. That the owner is: {If owned by a corporation,
its name and address must be stated and also immediately
thereunder the names and addresses of
stockholders owning or holding one per cent or
more of total amount of stock. If not owned by o
corporation, the names and oddresses of the individual
owners must be given. If owned by a firm,
company, or other unincorporated concern, its name
and address, os well as those of each individual
member, must be given).
Ben Shlyen, Kansas City, Mo.
Clara Shlyen, Kansas City, Mo.
3. That the known bondholders, mortgogees, and
other securities holders owning or holding 1 per cent
or more of total amount of bonds, mortgoges, or
other securities are: (If there ore none, so state.)
There ore none.
4. That the two paragraphs next above, giving
the nomes of the owners, stockholders, and security
holders, if any, contain not only the list of stockholders
and security holders, as they appear upon
the books of the company but also, in cases where
the stockholders or security holder oppears uoon
the books of the company as trustee or in any other
fiduciary' relation, tne name of the person or
corporation for whom such trustee is acting, is
given; also that the said two paragraphs contain
statements errbracing affiant's full knowledge end
belief as to the circumstances and condition under
which stockholders and security holders who do not
appear upon the books of the company as trustees,
ho!d stock and securities in a capacity other than
that of a bono fide owner; and this offiont has no
reason to believe that any other person, association,
or corporation has an interest direct or indirect
in the said stock, bonds, or other securities
than as so stated by him.
5. That the average number of copies of each
issue of this publication sold or distributed, through
the mails or otherwise, to be paid subscribers, during
the 12 months preceding the date shown above was
23,282.
MORRIS SCHLOZMAN, Business Manager.
Sworn to and subscribed before me this 30th day
**
of September, 1952.
WILBUR R. NORDBERG, Notary Public,
'My commission expires Sept. 30, 1952.)
iiniiTtfmffl
GROSSES INDICATE 4-YEAR PAY-
OUT! $100,000 CASH, BALANCE
$350,000 10 YEARS.
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34 BOXOFFICE :• October 4, 1962