Boxoffice-October.04.1952

KEEP YOUR
PROJECTORS IN
TOP OPERATING
CONDITION
WITH '^S> PARTS
TESMA'S President J. Robert Hoff,
An Active Member of Group Since '45
Good booth equipment is the most vital
item of theatre operation — and by far
the least costly.
Replace worn parts promptly.
Catalog on request
LAYEZZI MACHINE WORKS
60
4635 West Lake Street
Chicago 44, Illinois
FALL
and
WINTER
WEIGHT
Creators of
Distinctive
Uniforms
for
Every
Purpose
Write for
full
informatiort
Samples
and
illustrations
will follow.
A(ahcu^'^u6m^nC'
Our 82nd Year.
Harold J. D'Ancona, Pres.
Oept. B, 625 S. State St.. Chicago 5, III.
J. ROBERT HOFF
J. Robert Hoff. president of Theatre
Equipment and Supply Manufacturers
Ass'n, which holds its annual convention
and trade show next month, has been an
active participant in the affairs of the organization
virtually from the day he joined
the Ballantyne Co. as sales manager.
When the association meets November
15 to November 19, in the Morrison hotel
in Chicago, he will be winding up his first
year as president of TESMA, and presiding
over the first session of the organization in
which it has met jointly with a national
exhibitor association. The 1952 tradeshow
is being held in conjunction with the annual
convention of Allied States Ass'n of
Motion Picture Exhibitors.
The tradeshow promises to be one of the
top efforts of TESMA, according to Hoff.
Within two weeks after announcement was
made of floor space available, more than
50 per cent of the booths had been sold,
and by convention time every foot of display
area will be occupied. This sets no
precedent, however, Hoff points out, as
TESMA shows almost invariably are sellouts.
TESMA'S president is 43 years old. He is
a lawyer by profession, and practiced law
under the firm name of Hoff and Collis
from 1936 to 1941 when he joined the naval
reserve. When he was released to inactive
duty in 1945, he held the rank of lieutenant
commander. Immediately upon returning
to civilian life, he joined the Ballantyne
company as its sales chief and has held that
post ever since.
He was on the board of TESMA from
1945 to 1949, a vice-president from 1949
to 1951 and in that year was elected to a
two-year term as president. During the
last year he has been especially active as
a member of the 35mm industry advisory
board of the National Production Authority.
He has been in frequent touch with NPA
in Washington in an effort to keep the
theatre equipment and supply market an
open one.
In addition to the tradeshow at the
Chicago convention, and the regular session
of Allied States Ass'n. a number of|
special entertainment functions have been^
placed on the schedule.
Canada Dry Signs 'Terry'
Canada Dry has signed to sponsor a new<
television production of the famed comicJ
strip, "Terry and the Pirates," a half-hourJ
film show which the company will air onij
alternate weeks for a full year. J. M.'J
Mathes, Inc., agency for Canada Dry, arranged
the deal, which includes promotion!
otherj
rights to the strip's characters in all
media.
For more than three years Canada Dryl
has sponsored "Super Circus" on television,!
but dropped this show after the September
21 telecast. Airing of the new show wilUJ
begin about December 1. The number ofT
stations involved is still undecided but willlj
include all TV cities where company-owned*
plants operate, plus a number of citiesi|
in franchise markets. W. S. Brown. Canada
Dry advertising director, expects to I
start with between 40 and 50 stations, with;]
others added later.
In the photo. Brown deft) is shown J
signing the contract. Looking on are Budj
Austin of Official Films. Inc., distributors)
of the series; Read Wright, radio-television-]
director of J. M. Mathes. Inc., and W. T.
Okie, vice-president of the agency.
The MODERN THEATRE SECTION^