Boxoffice-October.04.1952

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INDIANA AWARD—Spyros P. Skouras
(left), president of 20th Century-Fox, receives
a special citation of merit from
the city of Gary, Ind., honoring the company
for its production of "Lydia Bailey."
The presentation was made by Charles
T. Bonner, president of the Community
Service of Gary, the home town of VVUllam
Marshall, one of the stars of the
picture. Similar certificates of merit were
forwarded to Darryl F. Zanuck, production
head; Jules Schermer, producer; Jean
Negnlesco, director, and Philip Dunne and
Michael Blankfort, writers.
Silliphont to Use Mails
On Joe Louis Campaign
NEW YORK—"The Joe Louis Story," to be
produced by Stirling Silliphant, who will re-
-sign in January as 20th Century-Fox publicity
manager, for Federated Films, Inc., will
be given a ten-months-in-advance direct mail
campaign. The picture will be made in
February and will be released next July.
In the meantime letters wiU go out monthly.
The theory of this campaign is that independent
producers have an obligation to exhibitors
to turn out pre-sold commercial material,
says Silliphant.
Lesser's 'Red Sea' Duals
IWith Last 'Tarzan' Film
NEW YORK—Sol Le.ser's documentary,
"Under the Red Sea," which is an RKO
October release, will be combined with Lesser's
"Tarzan's Savage Fury" in dual run houses,
according to Robert Mochrie, RKO vice-president
and general sales manager.
"Tarzan's Savage Fury" was released to
first run houses last spring, but was held up
for double bill theatres until "Under the Red
Sea" was ready for release.
'Monsieur Fabre' Award
NEW YORK—"The Amazing Monsieur
Fabre," produced in France in English dialog
by Walter Futter, has been given the "Picture
of the Month" award by the Christian
Herald, which conducts the judging in cooperation
with the Protestant Motion Picture
Council. Dr. Daniel Poling, editor of the Herald,
will present a plaque to Futter at the
Park Avenue, where the picture is in its fourth
week, in the near future.
lo Release 30 in October;
n Films to Be in Color
By FRANK LEYENDECKER
NEW YORK— With the elimination of
western series and pronranfi pictures from
the release lists of several of the major
companies, only 30 features will be relea.sed
in October 1952. compared lo 38 for October
1951. Only two companies. Monogram
and Republic, will release four for the
month while MGM. RKO, 20lh Century-
Fox and Universal-International will distribute
three each and the balance of the
companies will have two each for the
month.
However, 11 of the 30 will be in color, compared
to nine In color out of the 38 relea.sed
in October 1951. Eight will be in Technicolor,
including three musicals, "Because You're
Mine," "Everything I Have Is Yours" and
"Somebody Loves Me," and five adventur?
pictures, "The Golden Hawk," "Hurricane
Smith," "Way of a Gaucho," "Horizons West"
and "Yankee Buccaneer." "The Miracle of
Our Lady of Fatima" and "Springfield Rifle"
ars in WarnerColor and "Flat Top" is in
Cinecolor.
ONLY THREE ARE WESTERNS
Other important dramatic features, in addition
to the eight mentioned, include: "Assignment,—Paris,"
"The Lusty Men," "The Thief,"
"Scotland Yard Inspector," "My Wife's Best
Friend" and Charles Chaplin's "Limelight,"
his first picture in five years. The comedies
will include: "Willie and Joe Back at the
Front," "Something for the Birds," "WAC
Prom Walla Walla," "Tropical Heat Wave"
and "Army Bound." Only three program
westerns, two from Republic and one from
Monogram, are on the October lists.
Broken down by companies, the October
relea.ses will be:
ALLIED ARTISTS—"Flat Top," in Cinecolor,
starring Sterling Hayden and Richard
Carlson with Phyllis Coates; "Army Bound,"
with Stanley Clements, Karen Sharpe and
Steve Brodie
: "Arctic Flights," starring Wayne
Morris with Lola Albright and Alan Hale jr.,
and "Canyon Ambush," a Johnny Mack Brown
western with Phyllis Coates.
COLUMBIA — "Assignment—Paris,"
starring
Dana Andrews. Marta Toren, George
Sanders and Audrey Totter, and "The Golden
Hawk." in Technicolor, starring Sterling Hayden
and Rhonda Fleming with John Sutton.
LIPPERT—"Scotland Yard Inspector," starring
Cesar Romero and Lois Maxwell, and
"Tromba, the Tiger Man" made in Europe.
THREE FEATURES FROM MGM
METRO-GOLDWYN-MAYER — "Because
You're Mine," in Technicolor, ttarring Mario
Lanza with Doretta Morrow, James Whitmor?
and Spring Byington; "Everything I Have Is
Yours," in Technicolor, starring Marge and
Gower Champion and Dennis O'Keefe with
Monica Lewis, and "Apache War Smoke,"
starring Gilbert Roland with Glenda Farrell
and Robert Horton.
PARAMOUNT — "Somebody Loves Me," in
Technicolor, starring Betty Hutton and Ralph
Meeker with Robert Keith, and "Hurricane
Smith," In Technicolor, starring John Ireland.
Yvonne DeCarlo, James Craig and Richard
Arlen.
RKO RADIO— "The Lusty Men," a Wald-
Krasna production starring Su.san Hayward,
Robert MItchum, Arthur Kennedy and Arthur
Hunnlcutt: "Captive Women." with Robert
Clarke, Margaret Field and Ron Randell, and
"Under the Red Sea," a documentary featxire
made in Europe.
REPUBLIC—"WAC From Walla Walla,"
starring Judy Canova with Stephen Dunne
and June Vlnoent; "Tropical Heat Wave,"
starring Estelita and Robert Hutton with
Kristine Miller and Grant Withers; "Desperadoes
Outpost," starring Allan "Rocky" Lane
with Eddy Waller and Claudia Barrett, and
"South Pacific Trail," starring Rex Allen with
Estelita.
TWENTIETH CENTURY-FOX—"Way of a
Gaucho," in Technicolor, starring Rory Calhoun
and Gene Tierney with Richard Boone;
"My Wife's Best Friend. " starring Anne Baxter
and Macdonald Carey with Cecil Kellaway,
and "Something for the Birds," starring Victor
Mature, Patricia Neal and Edmund
Gwenn.
UNITED ARTISTS—"Limelight." produced,
directed and starring Charles Chaplin with
Claire Bloom, Nigel Bruce and Buster Keaton.
and "The Thief," starring Ray Milland with
Rita Gam, Martin Gabel and Rex O'Malley.
UNIVERSAL-INTERNATIONAL—"Yankee
Buccaneer," in Technicolor, starring Jeff
Chandler and Scott Brady with Suzan Ball
and Joseph Calleia; "Horizons West.' in
Technicolor, starring Robert Ryan. Julia
Adams and Rock Hudson; and "Willie and
Joe Back at the Front," with Tom Ewell.
Harvey Lembeck and Marl Blanchard.
WARNER BROS. — "The Miracle of Our
Lady of Fatima." in WarnsrColor, with Gilbert
Roland, Angela Clarke and Susan Whitney,
Sherry Jackson and Sammy Ogg, and
"Springfield Rifle," in WarnerColor, starring
Gary Cooper. Phyllis Thaxter and David
Brian.
Open
Chaplin Picture to
At Four Paris Theatres
NEW YORK — Four Paris theatres will
begin simultaneous showings of "Limelight,"
Charles Chaplin picture, either in the last
week of October or the following week, according
to Arnold M. Picker, United Artists
vice-president in charge of foreign distribution
October 23 at Astor and Trans-Lux
60th St.. New York, which follows the London
opening. The openings will follow those
October 16 at the Odeon in Leicester Square.
Retitle AA British Fihn
NEW YORK—"Affair in
Monte Carlo" will
bs the American release title of "Twenty-
Four Hours in a Woman's Life." which was
made jointly in England by Allied Artists and
A.ssociated British-Pathe and will be distributed
here by the former company. The
picture is in Technicolor and stars Richard
Todd, Merle Oberon and Leo Genn.
!!
BOXOFFICE :: October 4. 1952
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