2001 Swinburne Undergraduate and TAFE Course Guide

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Economics Economics is the cornerstone of most business disciplines. It is the study of what, how and for whom to produce – in essence how society allocates its resources. Topics range from an examination of macroeconomic problems such as unemployment and inflation, to an examination of the operation of specific markets such as the foreign exchange market. Subjects include Banking and Financial Markets, Microeconomics, Macroeconomics, Financial Institutions and Monetary Policy, International Trade, International Finance, International Business. Career opportunities Business management, management consultancy, economic research, international trade, financial analysis, banking, policy advisors. eMarketing The Internet revolution is having a profound effect on the conduct of business as we move into the new millennium. Commercialisation of the World Wide Web is revolutionising the study and practice of marketing. Issues addressed in the e- commerce subjects include how end-to-end enterprise-wide technologies are changing the way business is conducted; the development of much more sophisticated methods of customer data management, with corresponding improvements in business efficiency and potential customer satisfaction; the opportunities now available to small-and-medium sized enterprises (SMEs); retailers, international marketers, product developers and researchers, which take on an entirely new perspective when viewed from ‘cyberspace’. The fundamental drivers of cybercommerce are investigated, and the implications of this understanding will be used to develop strategies for managing the business of the future in a profitable, ethical and effective way. Subjects include eBusiness, eCustomer Relationship Marketing, eMarketing, eCommerce Strategy: A Management Perspective. Career opportunities There are great opportunities for employment or entrepreneurial activity in this exciting new business field, and managers of non-Internet businesses of the future will also benefit from a thorough understanding of electronic marketing. Finance Finance is one of the fastest growing employment areas, and draws on the disciplines of both economics and accounting. It is concerned with financial and capital markets and government influences on those markets. The analysis of investments and sources of finance covers both domestic and international markets and includes foreign exchange dealings, risk management and business investment. Subjects include Accounting, Microeconomics, Financial Management, Financial Risk Management, Banking and Financial Markets, Macroeconomics, Financial Institutions and Monetary Policy, International Finance, Personal Investment. Career opportunities Investment advice, corporate treasury, money dealing, sharebroking, portfolio management. Professional recognition Australian Institute of Banking and Finance. Human Resource Management/ Organisation Behaviour Human Resource Management studies give students an understanding of the systems and processes involved in managing people at work. Areas of study include strategic human resources management, recruitment and selection, training and development, performance appraisal, and occupational health and safety. Organisation Behaviour studies provide students with an insight into human behaviour in organisations and the management of people. Areas of study include teamwork, leadership, communication, and motivation. A large proportion of HRM/OB studies at Swinburne is taught in an experiential manner requiring active involvement by students, enabling them to link their studies with practical ‘outside’ experiences. Students can also undertake major studies in human resource management through the Swinburne Bachelor of Business (Human Resource Management). Subjects include Organisations and Management, Organisation Behaviour, Human Resource Management, Organisation Design, Dynamics of Diversity in the Workplace, Managing Workplace Relations, Legal Aspects of Human Resource Management, International Human Resources Management, Strategic Human Resource Management. Career opportunities Human resources management, training, recruitment, quality coordination, customer service, administration Professional recognition Associate Membership of the Australian Human Resources Institute. Students who wish to meet the requirements for professional recognition by this body should apply to either the Bachelor of Business (HRM), Bachelor of Business, or the Bachelor of Business/Bachelor of Arts (Language). Information Systems In today’s technologically advanced society, the study of computing and information systems is vital for tertiary students. Students can choose from several options including: Business Computing: for students who see themselves as users of information systems rather than computer professionals. Business Systems: for students who wish to focus on the analysis of business information needs. Software Development: for students seeking to specialise in the design, development and implementation of computer based systems. Students can also undertake major studies in information systems through the Swinburne Bachelor of Information Systems or the double degree Bachelor of Information Systems/Bachelor of Business (different VTAC codes – see separate entries in this publication). Major studies Information Technology, Systems Analysis and Design, Business Computing Applications, Information Systems, Programming, Knowledge- Based Systems, Database Management Systems, Data Communications, Information Technology Strategies, Software Engineering, Software Development, Electronic Commerce, Advanced Web Development, Human Computer Interaction. Career opportunities Systems analysis, project management, systems development, software support. Professional recognition Level 1 accreditation Australian Computer Society. Students who wish to meet the requirements for Professional Recognition by this body are required to select an approved set of information systems subjects. International Business Industry, government and educational institutions recognise that business is increasingly being conducted in a global market place. International business does not simply mean the export of goods. It includes the export of services such as accounting services, trade in intellectual property, foreign direct investment, overseas portfolio investment and electronic commerce. International Business at Swinburne reflects this diversity and complexity. International Business can also be seen as a support to other subject areas in Business (especially Marketing, Finance or Accounting), or Arts (especially students undertaking majors in a Language (Italian or Japanese), Politics, Asian Studies or European Studies). Subjects include International Business, International Trade, International Business Law, International Investment and Taxation, International Human Resource Management, International Politics, eBusiness, International Finance, International Marketing, Asian Pacific Business Practice, The European Union, Work Experience in Europe, European Union – Business Context, Australia and Asia, The Emergence of Modern Asia, Development and Democratisation in East Asia, Post-War Italy, Italy and its Language, European Union Study Tour, Asian Business Study Tour. Career opportunities International trade, business management, business consultancy. Applied Business, and Innovation Industrial and Sciences Management – TAFE – Degrees 25
Business (Hawthorn) continued Business (Lilydale) Business, Innovation and Management – Degrees Management Management is the multi-discipline approach to achieving organisational outcomes in working with resources of all kinds – such as human, financial and technological resources – all in a dynamic and competitive national and international context. Management integrates studies in Finance, Human Resource Management, Organisation Behaviour, Accounting, Industrial Relations, Marketing and Business Strategy and Policy. Subjects include Accounting, Organisations and Management, The Marketing Concept, Management Accounting, Financial Accounting, Human Resource Management, Organisation Behaviour, Organisation Design, Dynamics of Diversity in the Workplace, International Human Resource Management, Managing Workplace Relations, Strategic Human Resource Management, Marketing Planning, Business Strategy, Product Management, and Services Marketing and Management. Career opportunities General management, small and medium enterprises, management traineeships and cadetships in large businesses and organisations. Professional recognition Accreditation and recognition is being sought from the Australian Institute of Management. Manufacturing Management Manufacturing Management is the multi-discipline approach to achieving desired goals in working with people and technology in manufacturing and processing settings. The contexts of manufacturing and processing are diverse and dynamic, and include food and beverages, fibres, minerals, timber, engineering, plastics, cars, clothing, fashion, chemicals and building products. The scope and need of managers in manufacturing has been growing rapidly. The multi-disciplinary nature of the field is reflected in the choice of subjects offered at Swinburne. After basic studies in management in a manufacturing/processing setting (including quality management), further studies are undertaken in one of the following specialisations: Accounting, Business Law, Business Modelling, Human Resource Management/Organisational Behaviour, or Marketing. Subjects include Manufacturing Management, Managing Technology and Innovation, Legal Aspects of Human Resource Management, and subjects to support the major from Accounting, Business Law, Business Modelling, Human Resource Management/ Organisation Behaviour and Marketing. Career opportunities Manufacturing and processing contexts for human resource management, marketing and accountancy. Marketing Marketing theory and practice have become essential ingredients in the operations of most organisations. Whether the organisation represents a government authority, is in the private sector, or deals in goods or services, marketing plays an increasingly important role. Marketing is about satisfying customers with the best products at a mutually beneficial cost. Students can also undertake major studies in marketing through the Swinburne Bachelor of Business (Marketing). Subjects include The Marketing Concept, Market Behaviour, Marketing Planning, International Marketing, Marketing Research, Product Management, Services Marketing and Management, Communications Strategy, Asian Pacific Business Practices, Business Strategy, eBusiness, eMarketing, eCustomer Relationship Marketing, Marketing Law, and New Media: The Telecommunications Revolution. Career opportunities Public relations, advertising, product/brand management, market research, direct marketing, international marketing. Information sessions Sunday 27 August between 11.00am and 3.00pm and Wednesday 13 December between 4.00pm and 8.00pm. Attendance at one of these sessions is recommended. Further information School of Business Tel: (03) 9214 5046 Email: busheh@swin.edu.au Website: www.swin.edu.au/business Course title Bachelor of Business Duration Three years full-time or part-time equivalent. An optional and additional year of Industry Based Learning (IBL), and an honours year is also available. Location Lilydale. Entry requirements Satisfactory completion of an appropriate Victorian Year 12 or its equivalent. Special Entry is available for those who do not have a Year 12 qualification or its equivalent. 2001 VCE prerequisites: Units 3 and 4 – a study score of at least 20 in English. Application procedure VTAC code: 35101 (full-time) 35251 (part-time) 2000 ENTER: 68.95 Course overview The Bachelor of Business provides students with skills and abilities pertinent to a variety of professional careers in the private and public sectors of employment. The course is designed to enhance a number of generic skills highly valued by employers and important for the development of the individual such as self-awareness, presentation and communication skills and skills for the maintenance of learning and knowledge. The course introduces the world of business through a range of compulsory core subjects and enables students to specialise in the field of their chosen profession. At least one major must be taken from the business streams of Accounting, Marketing, Economics, Human Resource Management, Information Systems, or Management. In addition, students may select majors and/or minors in: interactive multimedia, media, psychology, computing, information technology, economics, social statistics, tourism or sociology. Business specialisations Accounting Accounting is the basic language of business. The accounting subjects offered cover the many different aspects accounting embraces in today’s business activities. The overall emphasis is on providing information and analytical tools which improve the decision-making process throughout the organisation. Subjects include Accounting, Computer Accounting Systems, Corporate Accounting, Management Accounting, Computer Cost Accounting Systems, Financial Management, Accounting Theory, Taxation, Auditing, Strategic Cost Management. 26 This course is sponsored by the Foundation of Australian Manufacturing Education (FAME).
Page 1 and 2: University and TAFE Course Guide De
Page 3 and 4: Contents The Qualifications Welcome
Page 5 and 6: Course index Major Area Course Camp
Page 11 and 12: Swinburne students demonstrate a fi
Page 13 and 14: Melway reference: 50 K5 Croydon cam
Page 15 and 16: “The best way to make friends is
Page 17 and 18: For many students entering tertiary
Page 19 and 20: How to apply Application Procedures
Page 21 and 22: Double Degrees Applied and Industri
Page 23 and 24: Forensic Science Horticulture Appli
Page 25: Business, Innovation and Management
Page 29 and 30: Accounting (Hawthorn) Accounting (L
Page 31 and 32: Double Degrees Business/Applied Sci
Page 33 and 34: Business, Innovation and Management
Page 35 and 36: Call Centres Credit Management Fina
Page 37 and 38: Business, Innovation and Management
Page 39 and 40: Real Estate Retail Operations Small
Page 41 and 42: Computing and Information Technolog
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Page 49 and 50: Design - TAFE Design Graphic Art Ko
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Multimedia - Degrees Business Marke
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Double Degrees Multimedia - Double
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Social Sciences and Arts - Degrees
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Media and Communications Social Sci
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Dual Qualification Social Sciences
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Social Sciences and Arts - TAFE Wri
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General Education for Adults Litera
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Visual and Performing Arts - TAFE C
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Theatre Visual Arts Visual Merchand
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Glossary TAFE TAFE stands for ‘Te
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TAFE Course Brochure Order Form App
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2001 Swinburne Undergraduate and TAFE Course Guide

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