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2001 Swinburne Undergraduate and TAFE Course Guide

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Double Degree<br />

Social Science/Business<br />

<strong>Course</strong> title<br />

Bachelor of Social Science / Bachelor of Business<br />

Duration<br />

Four years full-time or part-time equivalent. An<br />

optional <strong>and</strong> additional year of Industry Based<br />

Learning (IBL) is also available.<br />

Location<br />

Lilydale.<br />

Entry requirements<br />

Satisfactory completion of an appropriate Year 12<br />

or equivalent. Special Entry is available for those<br />

who do not have a Year 12 qualification or its<br />

equivalent.<br />

<strong>2001</strong> VCE prerequisites: Units 3 <strong>and</strong> 4 – with a<br />

study score of at least 20 in English.<br />

Application procedure<br />

Through VTAC or direct to <strong>Swinburne</strong> for mid-year<br />

intake.<br />

VTAC code: 35141 (full-time)<br />

35231 (part-time)<br />

2000 ENTER: 82.40<br />

Karen Gilbert<br />

what we had learnt was really relevant<br />

Bachelor of Arts<br />

<strong>Course</strong> overview<br />

The course prepares students for employment or<br />

self-employment in the rapidly changing cultural,<br />

technological <strong>and</strong> business environments.<br />

Students are able to extend their areas of study<br />

beyond the combinations of major <strong>and</strong> minor<br />

sequences required in single degree courses,<br />

giving students flexibility <strong>and</strong> expertise beyond<br />

the limits of a narrow vocational orientation.<br />

For further information, refer to the individual<br />

degree entries in this <strong>Course</strong> <strong>Guide</strong>.<br />

Major studies<br />

Accounting, marketing, economics, human<br />

resource management, management, media,<br />

psychology or sociology. Other major studies may<br />

be taken from other degrees offered at Lilydale<br />

campus. For further information refer to the<br />

individual entries in this <strong>Course</strong> <strong>Guide</strong>.<br />

Information sessions<br />

Sunday 27 August between 11.00am <strong>and</strong> 3.00pm<br />

<strong>and</strong> Wednesday 13 December between 4.00pm<br />

<strong>and</strong> 8.00pm. Attendance at one of these sessions<br />

is recommended.<br />

Further information<br />

Tel: 1300 368 777 (general enquiries)<br />

Lilydale Administration<br />

Tel: (03) 9215 7000<br />

Email: ldinfo@swin.edu.au<br />

Website: www.ld.swin.edu.au<br />

Karen Gilbert collects hundreds of<br />

Collingwood autographs every week. It’s<br />

part of her job as media communications<br />

<strong>and</strong> public relations manager for the<br />

Collingwood Football Club. “Once a week<br />

we get the players to do a signing<br />

session <strong>and</strong> provide autographs for<br />

sponsors, club activities <strong>and</strong> selected<br />

charities. It takes quite a bit of<br />

organisation to get all the people you<br />

need there at the same time!”<br />

That’s only one item in a job that has<br />

Karen working six days a week during<br />

the football season. “I arrange all the<br />

media interviews <strong>and</strong> match day press<br />

conferences for the players <strong>and</strong> coaching<br />

staff, press releases, put together our<br />

radio show on Sport 927, organise stories<br />

for the quarterly Collingwood magazine,<br />

the annual report, sponsor newsletter, the<br />

Football Record…it goes on <strong>and</strong> on,<br />

really. I love it.”<br />

Karen enrolled at <strong>Swinburne</strong> in 1988 to<br />

do a Bachelor of Arts majoring in<br />

Psychology, but after the first semester<br />

she decided psychology wasn’t for her<br />

<strong>and</strong> changed over to a double major in<br />

Media Studies <strong>and</strong> Marketing.<br />

“The flexibility of courses at <strong>Swinburne</strong><br />

was really important for me. I could do<br />

my BA with half my subjects from the<br />

Business area, <strong>and</strong> when I got gl<strong>and</strong>ular<br />

fever for a year I could switch to studying<br />

part-time.”<br />

Karen had worked in several sportsrelated<br />

media <strong>and</strong> marketing jobs before<br />

starting at Collingwood in 1997. “I went<br />

overseas for a year in 1995 <strong>and</strong> ended<br />

up working in the media centre for the<br />

Dunhill Cup at St Andrews in Scotl<strong>and</strong>!”<br />

“I found that what we had learnt at<br />

<strong>Swinburne</strong> was really relevant when I<br />

started working. The lecturers had given<br />

us a good grounding. I liked the fact that<br />

<strong>Swinburne</strong> was a smaller university – it<br />

made it more personalised. I still keep up<br />

with the friends I made at <strong>Swinburne</strong>.”<br />

Karen is revelling in her busy life at<br />

Collingwood. “I want to stay here <strong>and</strong> see<br />

the team win a premiership! These are<br />

exciting times for the club, with Eddie<br />

McGuire coming in as president <strong>and</strong><br />

other changes taking place. I’m looking<br />

forward to being part of that.”<br />

83

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