2001 Swinburne Undergraduate and TAFE Course Guide

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Marketing Operations Management Public Relations Course title Advanced Diploma of Business (Marketing) Diploma of Business (Marketing) Certificate IV in Business (Sales and Marketing) Duration Advanced Diploma: two years full-time or equivalent part-time. Diploma: one and a half years full-time or equivalent part-time. Certificate: one year full-time or equivalent parttime. Location Croydon, Hawthorn, Lilydale, Wantirna or Distance Learning. Entry requirements Satisfactory completion of an appropriate Victorian Year 12 or its equivalent, or mature age. Application procedure VTAC for the first year (full-time) or direct to Swinburne for part-time and mid-year intake. VTAC code: 70261 (Croydon) 77261 (Hawthorn) 70301 (Lilydale) 71261 (Wantirna) Course overview Advanced Diploma: specialised aspects of marketing are researched and analysed such as strategic marketing, services marketing, direct marketing and product management. Diploma: specialised aspects of marketing are introduced such as sales merchandising, logistics and market research. Certificate IV: concentrates on introducing basic marketing concepts and selling skills while developing a sound basis in many general areas such as law, mathematics, computing and communications. Career opportunities Diploma: management positions in marketing and sales management. Course title Advanced Diploma of Business (Operations Management) Diploma of Business (Operations Management) Certificate IV in Business (Operations Management) Duration Advanced Diploma: three to five years part-time. Diploma: two and a half to four years part-time. Certificate IV: one and a half to two years part-time. Location Advanced Diploma: Hawthorn. Diploma/Certificate IV: Hawthorn, Wantirna. Entry requirements This course is more suited to mature age applicants who have industry or other relevant experience, however, Year 12 students may be considered. Application procedure Direct to Swinburne. Course overview Advanced Diploma: builds on the management skills introduced in the Diploma. Participants will develop an innovative and entrepreneurial approach to operations management. Diploma: extends on the Certificate IV and introduces financial, project and other management skills. Certificate IV: designed to develop skills to undertake tasks in relation to materials management and purchasing. Skills are also developed in planning, resource needs and the production processes of an enterprise. Broader competencies in communications, mathematics, statistics and computers are also introduced. Career opportunities Supervision and management of one or more of the operations management functions or perform duties as a manufacture/production/ operations manager of a medium to large organisation. Course title Advanced Diploma of Business (Public Relations) Duration Two years full-time or equivalent part-time. Location Prahran, Wantirna. Entry requirements Satisfactory completion of an appropriate Victorian Year 12 or its equivalent, or mature age. Application procedure VTAC for the first year (full-time) or direct to Swinburne for part-time and mid-year intake. VTAC code: to be advised. Course overview Prepares graduates with the sound skills, practices and principles utilised in the public relations industry. It covers writing and editing skills, government structures and influences, research, marketing principles, marketing law, computer applications including multimedia, the internet and desktop publishing, production techniques, consumer behaviour and fundraising. Career opportunities Senior public relations officer in a variety of organisations, large and small, including government departments and authorities at federal, state and local level and publications and media field. Professional recognition Students who complete the Advanced Diploma may sit the accreditation test of the Public Relations Institute of Australia (PRIA). Further information: Tel: 1300 368 377 (general enquiries) School of Business and Commerce Tel: (03) 9214 6754 (Prahran) (03) 9210 1224 (Wantirna) Applied Business, and Innovation Industrial and Sciences Management – TAFE – TAFE Certificate: a range of positions in sales and marketing. Professional recognition Membership of the Australian Marketing Institute (AMI). Further information Tel: 1300 368 777 (general enquiries) Distance Learning: (03) 92136789 School of Business and Commerce Tel: (03) 9213 6685 (Croydon and Lilydale) (03) 9214 8720 (Hawthorn) (03) 9213 6685 (Wantirna) Professional recognition Institute of Purchasing and Materials Management Australian Institute of Materials Management Institute of Industrial Engineers Australian Institute of Management Further information Tel: 1300 368 777 (general enquiries) School of Business & Commerce Tel: (03) 9214 8165 (Hawthorn) (03) 9213 6685 (Wantirna) 37
Real Estate Retail Operations Small Business Management Business, Innovation and Management – TAFE Course title Certificate IV in Business (Estate Agency Practice) Course in Real Estate for Agents’ Representatives Duration Certificate: one year full-time (Prahran only), three years part-time. Course in Real Estate: two weeks full-time, six and a half weeks part-time. Location Croydon, Prahran, Wantirna or Distance Learning Entry requirements Certificate IV: satisfactory completion of Course in Real Estate for Agent’s Representatives. Course in Real Estate: None. Application procedure Direct to Swinburne. Course overview Certificate: provides the opportunity to significantly broaden your knowledge and skills in law, accounting, and computing as they relate to real estate. Specialised areas are also covered in detail. On successful completion of this course you will have met the academic requirements for a full licence in real estate. A full licence also requires at least one year of full-time practical experience employed as an agent representative, over three years immediately proceeding your application. Course in Real Estate: introduces the real estate industry and its functions. Successful completion of this course is necessary for you to obtain employment in sales or property management. Career opportunities Certificate: real estate agent, representative. Course in Real Estate: sales or property management. Course title Certificate III in Retail Operations Certificate II in Retail Operations Duration Certificate III: one year part-time. Certificate II: six months full-time. Location Certificate III: Wantirna. Certificate II: Lilydale, Wantirna or Distance Learning. Entry requirements Certificate III: Certificate II or demonstrated competence based on workplace experience. Certificate II: None. Application procedure Direct to Swinburne. Course overview Retailing is a continuously growing industry in Australia with over two million people employed in a wide variety of retail sectors such as food, personal and household goods, furniture and hardware and newsagent. Certificate III: develops knowledge and skills on work teams, employee relations, store safety, security plus an area of specialisation including training, finance or general selling. Certificate II: the basic standard entry level qualification for workers in the retail industry. Career opportunities Employment in the retail sector. Further information Tel: 1300 368 777 (general enquiries) Distance Learning: (03) 9213 6789 School of Business and Commerce Tel:(03) 9213 6685 Course title Certificate III in Small Business Management Duration 200 hours part-time. Location Croydon, Hawthorn, Healesville, Lilydale, Wantirna, Workplace and Distance Learning. Entry requirements None. Application procedure Direct to Swinburne. Course overview This course is designed for people planning to set up a small business, in the early stages of running a small business or working in a small business. Career opportunities Small business as an owner-operator or employee. Further information Tel: 1300 368 777 (general enquiries) Distance Learning: (03) 9213 6789 School of Business and Commerce Tel:(03) 9213 6710 Professional recognition Estate Agents Licensing Authority. Further information Tel: 1300 368 777 (general enquiries) Distance Learning: (03) 92136789 School of Business and Commerce Tel: (03) 9214 6754 (Prahran) (03) 9213 6685 (Croydon, Wantirna) 38
Page 1 and 2: University and TAFE Course Guide De
Page 3 and 4: Contents The Qualifications Welcome
Page 5 and 6: Course index Major Area Course Camp
Page 11 and 12: Swinburne students demonstrate a fi
Page 13 and 14: Melway reference: 50 K5 Croydon cam
Page 15 and 16: “The best way to make friends is
Page 17 and 18: For many students entering tertiary
Page 19 and 20: How to apply Application Procedures
Page 21 and 22: Double Degrees Applied and Industri
Page 23 and 24: Forensic Science Horticulture Appli
Page 25 and 26: Business, Innovation and Management
Page 27 and 28: Business (Hawthorn) continued Busin
Page 29 and 30: Accounting (Hawthorn) Accounting (L
Page 31 and 32: Double Degrees Business/Applied Sci
Page 33 and 34: Business, Innovation and Management
Page 35 and 36: Call Centres Credit Management Fina
Page 37: Business, Innovation and Management
Page 41 and 42: Computing and Information Technolog
Page 43 and 44: Computing and Information Technolog
Page 45 and 46: Other Courses Computing and Informa
Page 47 and 48: Multimedia Design Product Design De
Page 49 and 50: Design - TAFE Design Graphic Art Ko
Page 51 and 52: Engineering and Technology - Degree
Page 53 and 54: Engineering and Technology - Degree
Page 55 and 56: Biotechnology/Biotechnology NEW Eng
Page 57 and 58: Engineering and Technology - TAFE A
Page 59 and 60: Engineering Engineering and Technol
Page 61 and 62: Other Courses Engineering and Techn
Page 63 and 64: Health and Human Services - Degrees
Page 65 and 66: Health and Human Services - Degrees
Page 67 and 68: Double Degree Dual Qualification He
Page 69 and 70: Continued from page 67 Health and H
Page 71 and 72: Health and Human Services - TAFE Me
Page 73 and 74: Health and Human Services - TAFE Pa
Page 75 and 76: Hospitality and Tourism - Degree/Du
Page 77 and 78: Multimedia - Degrees Business Marke
Page 79 and 80: Double Degrees Multimedia - Double
Page 81 and 82: Social Sciences and Arts - Degrees
Page 83 and 84: Media and Communications Social Sci
Page 85 and 86: Dual Qualification Social Sciences
Page 87 and 88: Social Sciences and Arts - TAFE Wri
Page 89 and 90:
General Education for Adults Litera
Page 91 and 92:
Visual and Performing Arts - TAFE C
Page 93 and 94:
Theatre Visual Arts Visual Merchand
Page 95 and 96:
Glossary TAFE TAFE stands for ‘Te
Page 97:
TAFE Course Brochure Order Form App
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2001 Swinburne Undergraduate and TAFE Course Guide

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