2001 Swinburne Undergraduate and TAFE Course Guide

Multimedia – Degrees
Business Marketing
Interactive Multimedia
Media Studies
Multimedia – Degrees
76
Course title
Bachelor of Multimedia (Business Marketing)
Duration
Three years full-time.
An optional and additional year of Industry Based
Learning (IBL) is also available.
Location
Hawthorn.
Entry requirements
Satisfactory completion of an appropriate Victorian
Year 12 or equivalent.
2001 VCE prerequisites: Units 3 and 4 – a study
score of at least 20 in English.
Application procedure
VTAC code: 34061
2000 ENTER: 86.35
Course overview
This program gives graduates the opportunity of
participating in the exciting new field of electronic
commerce. It would serve the needs of those
wishing to pursue a multimedia-oriented career,
particularly related to the production and design of
multimedia applications in their respective chosen
discipline, as expressed by the co-major.
Graduates will provide their future employers with
comprehensive skills in the principles and practice
of marketing as they are applied in a multimedia
environment, with a solid grounding in the analysis
and modelling of market conditions.
Major studies
Design for multimedia, the Internet and WWW, the
marketing concept, quantative analysis, market
behaviour, electronic marketing, 3D animation and
special effects, business forecasting, multimedia
systems, business demography, eBusiness,
eCustomer relationship management, eCommerce
strategy.
Career opportunities
Career opportunities abound including: working for
yourself – start your own business; developing CD-
ROM based and World Wide Web applications;
developing special effects for the film and
television industry; managing company computing
and intranet infrastructures; interacting with teams
of specialists, such as designers, audio
engineerings and film producers; developing mass
communication media such as electronic
newspapers and magazines, advertising copy and
catalogues; developing new forms of electronic
hardware, such as hand-held mobile video phones
and intelligent personal organisers.
Information sessions
Sunday 27 August between 11.00am and 3.00pm
and Wednesday 13 December between 4.00pm
and 8.00pm. Attendance at one of these sessions
is recommended.
Further information
School of Biophysical Sciences and
Electrical Engineering
Tel: (03) 9214 8859
Email: lyoung@swin.edu.au
Website:
www.swin.edu.au/bioscieleceng/multimedia
Course title
Bachelor of Social Science (Interactive Multimedia)
Duration
Three years full-time or part-time equivalent.
An optional and additional year of Industry Based
Learning (IBL), and an honours year is also
available.
Location
Lilydale.
Entry requirements
Satisfactory completion of an appropriate Year 12
or equivalent. Special Entry is available for those
who do not have a Year 12 qualification or its
equivalent.
2001 VCE prerequisites: Units 3 and 4 – a study
score of at least 20 in English.
Application procedure
VTAC code: 35161 (full-time)
35081 (part-time)
2000 ENTER: 69.90
Course overview
This course combines computing and media
studies subjects to address the practice and theory
of producing interactive multimedia products both
in terms of conceptualisation and content
development and delivery. It emphasises the
importance of programming (through its computing
subjects) as well as the effective development of
content appropriate to client needs (through its
Media/writing subjects). Students will develop a
range of practical skills necessary for the
development of multimedia materials, such as
programming, scripting and project management,
as well as critical and cultural theory and criteria
for analysing, utilising and creating effective
multimedia and online deliveries.
Major studies
Information systems fundamentals, an introduction
to media, literature and film, interactive multimedia
technologies development, human computer
interaction, popular culture
Career opportunities
This degree will prepare graduates for careers in
any industry which has a demand for the
development of multimedia materials for uses
ranging from training to promotion. Career
opportunities include entry level interactive
multimedia development, on line publishing for
small businesses, and desktop publishing.
Information sessions
Sunday 27 August between 11.00am and 3.00pm
and Wednesday 13 December between 4.00pm
and 8.00pm. Attendance at one of these sessions
is recommended.
Further information
Tel: 1300 368 777 (general enquiries)
Lilydale Administration
Tel: (03) 9215 7000
Email: ldinfo@swin.edu.au
Website: www.ld.swin.edu.au
Course title
Bachelor of Multimedia (Media Studies)
Duration
Three years full-time.
An optional and additional year of Industry Based
Learning (IBL) is also available.
Location
Hawthorn and Prahran.
Entry requirements
Satisfactory completion of an appropriate Victorian
Year 12 or equivalent.
2001 VCE prerequisites: Units 3 and 4 – a study
score of at least 20 in English.
Application procedure
VTAC code: 34081
2000 ENTER: 85.10
Course overview
The course develops an in-depth understanding of
the broad range of creative design aspects of
multimedia systems and combines this with the
study of media and communications practices,
influences and politics.
Major studies
Design principles for electronic media and
multimedia, psychology of human learning,
instructional design techniques applied to
interactive multimedia, multimedia systems,
textual analysis (TV, print, new media), political
economy of media and telecommunications,
publishing in new media and radio production,
cyber cities.
Career opportunities
Career opportunities abound including: working for
yourself – start your own business; developing CD-
ROM based and World Wide Web applications;
developing special effects for the film and
television industry; managing company computing
and intranet infrastructures; interacting with teams
of specialists, such as designers, audio
engineerings and film producers; developing mass
communication media such as electronic
newspapers and magazines, advertising copy and
catalogues; developing new forms of electronic
hardware, such as hand-held mobile video phones
and intelligent personal organisers.
Information sessions
Sunday 27 August between 11.00am and 3.00pm
and Wednesday 13 December between 4.00pm
and 8.00pm. Attendance at one of these sessions
is recommended.
Further information
School of Biophysical Sciences and
Electrical Engineering
Tel: (03) 9214 8859
Email: lyoung@swin.edu.au
Website:
www.swin.edu.au/bioscieleceng/multimedia