2001 Swinburne Undergraduate and TAFE Course Guide

Career opportunities
Students with accounting majors or minors find
rewarding work in industry, commerce, the public
sector, the finance industry or business consulting.
Professional recognition
Graduates with a recognised accounting major
plus other appropriate subjects are eligible for
membership of the Australian Society of Certified
Practising Accountants (ASCPA) and the Institute of
Chartered Accountants (ICA).
Business Computing/Information
Systems
In today’s world, information has pervaded every
aspect of business organisations. As such, the
study of information systems and the supporting
technology is vital for any business student. The
emphasis is on the effective use of information
technology within an organisation and the
development of systems for solving business
problems.
Subjects include
Information Systems Fundamentals, Management
Support Systems, Human-Computer Interaction,
Interactive Multimedia Technologies Development,
Database Concepts and Modelling, Electronic
Communications and Applications, Readings in
Information Systems and Technology, Database
Management Systems, eCommerce and Business
Computing Applications, IT Strategies and Project
Management.
Career opportunities
Information Systems includes the development of
management oriented systems support and
executive information systems. Career
opportunities abound in the areas of management
of information technology implementations and the
design and analysis of IT solutions.
Economics
Understanding economic principles is an important
requirement for a career in business. An economic
approach to important practical social and
business problems is the focus of the economics
discipline.
Economics is the study of what, how and for
whom to produce – in essence, how society can
achieve the maximum benefit from available
resources. It emphasises the importance of sound
decision-making, at the level of the individual, the
firm, and the society as a whole. Economics
examines problem areas such as unemployment,
inflation, foreign debt and environmental
degradation. It also provides guidance to decisionmakers
on appropriate strategies for successful
operation in both local and international markets.
Career Opportunities
Students completing an economics major or minor
find employment in a wide range of challenging
fields in both the public and private sectors. These
include administration, management consulting,
economic policy evaluation, financial analysis,
banking and market analysis.
HR Management
Human Resource Management involves managing
and coordinating the productive use of people to
achieve the strategic business objectives of the
organisation. Most HRM departments are
responsible for planning, coordinating and advising
on legal aspects of employment; determining,
attracting and selecting employees; and
developing, rewarding and managing human
resources. It serves as a catalyst for implementing
and managing change and development and takes
a ‘line management’ perspective to contribute to
corporate profit margins.
Subjects include
Organisations and Management, Human Resource
Management, Organisational Behaviour,
Organisations and Society, Organisational Change
and Development, Strategic Planning and Project
Management.
Career opportunities
Graduates with a HRM major are well equipped to
work in the HR departments of organisations.
Studies in HRM lead to job opportunities where
there is a focus on employing human resources.
Management
Management addresses the principles and
processes of management strategies, structures
and practices. In the context of a competitive
globalised economy students study how to develop
expertise in professional management. The course
recognises the diverse relationships accompanying
increasingly rapid change in organisations,
development processes and the nature of work. It
also examines the challenge that organisations
face to incorporate ebusiness and ecommerce into
their operations. Students are challenged to
become pro-active and self managing and are
encouraged to develop creative decision making
skills. The discipline incorporates a work
integrated learning project where students may
investigate, on an individual level or in groups, a
specific area of management.
Subjects include
Organisations and Management Human Resource
Management, Organisational Behaviour,
Organisational Change and Development, Strategic
Planning and Project Management Leadership and
Management, Information Society: Promises and
Policies.
Marketing
Marketing deals with the building and
implementing of customer focus. It looks at the
components of a marketing plan and marketing’s
central role in strategy, consumer behaviour,
demand determinants, customer focus, market
research, market planning, product and services
management, retail, advertising and promotion,
and international marketing and cultures.
Subjects include
Marketing Concepts, Marketing Behaviour,
Marketing Planning, Marketing Communications,
Survey Research Methods, Product Management,
Services Marketing and Management
Career opportunities
Graduates with a marketing major are able to seek
employment in the areas of market research,
advertising and promotion, retailing, market
planning, product and services management,
tourism and international marketing.
Professional recognition
Graduates with a marketing major are eligible for
associate membership of the Australian Marketing
Institute (AMI).
Information sessions
Sunday 27 August between 11.00am and 3.00pm
and Wednesday 13 December between 4.00pm
and 8.00pm. Attendance at one of these sessions
is recommended.
Further information
Tel: 1300 368 777 (general enquiries)
Lilydale Administration
Tel: 03) 9215 7000
Email: ldinfo@swin.edu.au
Applied Business, and Innovation Industrial and Sciences Management – TAFE – Degrees
Subjects include
Microeconomics, Macroeconomics, Managerial
Economics, Environmental Economics, Economic
Policy in Society, International Trade and Finance,
Economic Development
Career opportunities
Graduates with a management major are well
equipped to start a professional management
career. Studies in management lead to job
opportunities across industries, government
departments and agencies, education as well as
self-employment.
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