notes to the financial statements - Food Empire Holdings Limited

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OPERATIONS REVIEW Chestnut Run in Ukraine MacCoffee sponsored the 20th annual sports and charity Chestnut Run in Ukraine, as part of the celebrations of Kyiv Day on Maidan Nezalezhnosti Square. The MacCoffee promotion was to attract consumers and stimulate trial purchases. To Victory with MacCoffee MacCoffee became the exclusive partner of the football mini tournament between the State Duma deputies representing two parties - United Russia and the Liberal Democratic Party of Russia. Don’t Slumber Away the Summer MacCoffee’s 2012 advertising campaign “Don’t Slumber Away the Summer!” - a follow-up to 2011’s campaign - was launched during the European summer in Russia. During the two hottest months of the year, the bright and catchy advertisements by MacCoffee were posted on billboards and public transport. The Red Square Bike Ride MacCoffee was again a partner of the Red Square charity bike ride organized by the Downside Up Foundation with the support of the Moscow and federal authorities. The aim of the Red Square charity bike ride is raising money for the treatment of Down Syndrome children. UKRAINE FACTORY OPENING In November, we officially opened our newest manufacturing facility in Zolotonosha, in the Cherkasy region of Ukraine. Located in Zolotonosha, in the Cherkasy region and occupying 5.4 hectares, the new facility manufactures products for the Ukrainian market, as well as exports to neighbouring countries in Eastern Europe. Food Empire invested an initial amount of 93 million Hryvnia (US$11.4 million) in the facility. The investment has been warmly welcomed by local authorities due to the jobs and economic activity the factory creates. EURO 2012 MacCoffee launched a large-scale advertising campaign to support the European Football Championship 2012 (UEFA EURO 2012). The brilliant and eye-catching MacCoffee advertisements were posted on billboards, public transport, and aired on major radio stations. PROPERTY DEVELOPMENT AT 81 PLAYFAIR ROAD, SINGAPORE In 2011, the Group announced the purchase of a piece of land at 81 Playfair Road, adjacent to our Corporate Headquarters. The Group intends to construct a 11-storey industrial building on the site that would seamlessly link the 2 developments. The Group has received approval for its building plans. Construction has commenced in February 2013 and is expected to be completed by end 2014. 14
Food Empire Holdings Limited Annual Report 2012 ON THE GO! Take a step forward with us. By constantly improving productivity and quality in every aspect of our business, our solid operations and track record, will remain reflective of the long-term value we aim to deliver to shareholders. 15
Page 1: INVEST MONEY ASSET PRODUCTS WORK IT
Page 4 and 5: INTRODUCTION VOYAGE OF DISCOVERIES
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SHAREHOLDERS’ INFORMATION (cont
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NOTICE OF ANNUAL GENERAL MEETING NO
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