notes to the financial statements - Food Empire Holdings Limited

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MARKETING ACTIVITIES CREATING BUZZ the community with multivitamins and vaccination for children, elderly, illstricken and anyone else with ailments. As a parting gift, a distribution of proper meals and gift packs were given prior to their departure from the village. Cut off from civilization, it took an overnight journey by both van and ferry to reach the island of Mindoro, home to 8 different Mangyan tribes. With minimal accessibility, basic aid and amenities often bypass the people of this region. Surviving on subsistence agriculture, the Mangyan people lived in poor health and hygiene conditions. MEDICAL MISSION TO MANILA Helping others is the modus operandi here at Food Empire. We were proud to be the main sponsor for the maiden mission founded by two medical students, Alexander and Shonda Ng. Together with fellow medical student Kee Aera, and a group of licensed doctors, their goal to bring medical relief to the poor in the Philippines was met. Their first stop was to the North Cemetery in Metro Manila, the largest cemetery in the city, with a living population of over 10,000 occupants. With no proper sanitation and a lack of running water, a health screening centre in the nearby church, Philadelphia Christcentred Fellowship, was set up. They were able to provide health education and run a medical clinic, on top of distributing gift packs to the families. Basic knowledge on how to create a sustainable income to provide for their growing families was also taught. Leaving the city, the team headed for the mountainous region of Central Luzon, to spread good cheer and medical attention to the Aetas tribe. Tucked away in a secluded region amidst lush forestry, the Aetas people have little access to healthcare and sanitation, and are heavily discriminated due to their darker skin tones. The team were able to conduct both medical and dental screenings as well as provide Food Empire’s support brought relief to these people in the form of food, vaccines, health screenings and gift packs. Helping to improve the lives of communities in rural Philippines, Food Empire hopes to continue to be a part of this on going mission of medical provision. 16
Food Empire Holdings Limited Annual Report 2012 INTRODUCING THE NEW FACES OF MACCOFFEE IN VIETNAM – MR BINH MINH AS BRAND AMBASSADOR & UPDATED PACKAGING DESIGN Held at the Sofitel Hotel in Ho Chi Minh City, Food Empire Vietnam was proud to introduce the new face of MacCoffee – Mr Binh Minh. An actor, model and emcee, he was there to present the fresh new packaging design for the instant coffee brand, the MacCoffee Strong and the MacCoffee Classic, both equally loved by a range of coffee drinkers. Combining the knowledge of robust Vietnamese coffee and the expertise of instant coffee formulas from Food Empire, the perfect brew was created for the Vietnamese market – a cup of bold strong coffee with rich aromas, suited to the local palate. GREAT ETHIOPIAN RUN Teaming up with the Commercial Bank of Ethiopia, MacCoffee participated in the 2012 CRBC Ring Road Relay, promoting road safety in the city of Addis Ababa. Organized by the Great Ethiopian Run organization, Olympic Gold medallist, Mr Haile Gebrselassie graced the occasion, all whilst enjoying refreshing beverages from MacCoffee. 17
Page 1: INVEST MONEY ASSET PRODUCTS WORK IT
Page 4 and 5: INTRODUCTION VOYAGE OF DISCOVERIES
Page 6 and 7: CORPORATE PROFILE EVERYTHING YOU NE
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NOTICE OF ANNUAL GENERAL MEETING NO
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