notes to the financial statements - Food Empire Holdings Limited

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MARKETING ACTIVITIES RED SQUARE BIKE RIDE Organized by the Downside Up Foundation, MacCoffee is once again a partner for the Red Square charity bike ride, raising 8 million Rubles for the treatment of Down Syndrome children in Russia. KLASSNO GOES DOWN UNDER! Held annually, the Royal Melbourne Show brings the best in food and agriculture together in one place. Klassno gladly partook in this year’s show, sharing the rich taste and aroma of our coffee with thousands of festival attendees. CHARITY WALK 2012 Food Empire was proud to be a part of the ComChest Heartstrings Walk, raising S$1.3million that goes to helping over 300,000 people in Singapore. SPONSORS WORLD INDOOR SKYDIVING CHAMPIONSHIPS AT IFLY SINGAPORE MacCoffee sponsored the iFly Singapore Indoor World Skydiving Championships, the first indoor skydiving championship in Asia Pacific. The competition was held at iFly Singapore, the world’s largest indoor skydiving simulator. To top off the inaugural event, a number of Guinness World Records were set and broken by international teams during the event. DON’T SLUMBER AWAY THE SUMMER Reaching out to city dwellers and holiday makers alike, MacCoffee’s new summer federal advertising campaign took on a new concept – ‘Don’t Slumber Away the Summer’. The new MacCoffee ad could be seen on billboards, public transportation and other outdoor media channels in over 18 Russian cities. FESTIVAL OF THE FUNNY AND INVENTIVE (KVN) IN SUZDAL MacCoffee and Kracks were proud to be the sponsors for the 4th time at the KVN event in the Vladimir Region in Russia. Answering a range of questions about our products, contestants received goodies and promotional gifts from Food Empire for their participation. OPENING NIGHT OF GOLD RUSH Increasing the visibility of the Ukrainian culture and lifestyle in Singapore, Food Empire was proud to be the opening night sponsor of ‘Gold Rush: Treasures of Ukraine’ – an exhibition comprising a collection of 260 pieces of jewellery, weapons, coins and artefacts, primarily fashioned from gold – held at the National Museum of Singapore. The event was graced by the Ambassador of Ukraine, Mr Pavlo Sultansky, and Food Empire Directors, Mr Tan Wang Cheow and Mr Sudeep Nair. 18
Food Empire Holdings Limited Annual Report 2012 XL-ACHIEVEMENTS WITH MACCOFFEE XL University students in Kazakhstan were in for a treat this autumn! Sending in photos of their school achievements before and after enjoying their favourite MacCoffee beverage, the most creative pictures chosen were vying to win the latest iPhone and iPad models! UEFA EURO 2012 Unveiled in summer 2012, MacCoffee was proud to be in support of the UEFA EURO 2012. Rolling out a largescale federal advertising campaign, MacCoffee’s ‘Hot Support’ for the football tournament acted as an excellent opportunity to strengthen our position as an active brand. SIAL PARIS 2012 Showcasing a range of over 200 products, including flagship brand MacCoffee, at the 2012 SIAL Paris exhibition - a food biennial that sets the trend within the food industry, Food Empire Holdings displays proof that they are a strong contender in the global market of food manufacturing. The 25 th edition of this exhibition, held at Paris Nord Villepinte in France, is a unique global food event featuring the world’s leading retail and food service buyers housed in one location. NEW CEO APPOINTMENT PARTY To celebrate his new appointment as CEO of Food Empire Holdings, a welcome party was held at the Singapore Headquarters, where colleagues congratulated Mr Sudeep Nair on his new post. CAMFOOD 2012 GETS A TASTE OF MACCOFFEE Bringing our flagship brand, MacCoffee, to the most prestigious B2B food expo in Phnom Penh, Cambodia, Food Empire was proud to be featured on SEATV Cambodia, highlighting MacCoffee 3-in-1, cereals and snacks at our booth. 2012 FAMILY DAY AT USS Held at Universal Studios Singapore, this year’s Family Day outing was a big day of fun and enjoyment for all. WOODGROVE SECONDARY SCHOOL 13 TH SPEECH DAY As part of a 5 year sponsorship towards Woodgrove Secondary School’s Performing Arts Awards since 2009, Food Empire was back again this year with our Chief Financial Officer (CFO), Mr William Fong, giving out the book prizes. KLASSNO IN IRAN Giving a taste of premium coffee blends to the people of Tehran, Iran, with Klassno’s mobile sampling booth. 19
Page 1: INVEST MONEY ASSET PRODUCTS WORK IT
Page 4 and 5: INTRODUCTION VOYAGE OF DISCOVERIES
Page 6 and 7: CORPORATE PROFILE EVERYTHING YOU NE
Page 8 and 9: EXECUTIVE CHAIRMAN’S MESSAGE FRON
Page 10 and 11: EXECUTIVE CHAIRMAN’S MESSAGE In N
Page 12 and 13: CEO’S STATEMENT PERSPECTIVE “ I
Page 14 and 15: OPERATIONS REVIEW MAGNIFYING STRENG
Page 16 and 17: OPERATIONS REVIEW Chestnut Run in U
Page 18 and 19: MARKETING ACTIVITIES CREATING BUZZ
Page 22 and 23: GLOBAL PRESENCE COAST TO COAST Russ
Page 24 and 25: NEW PRODUCTS MAKE WAY FOR THESE NEW
Page 26 and 27: BOARD OF DIRECTORS THE BUSINESS COL
Page 28 and 29: BOARD OF DIRECTORS DID YOU KNOW ? M
Page 30 and 31: STAFF CONTRIBUTION EXPLORERS’ TAL
Page 33: Food Empire Holdings Limited Annual
Page 36 and 37: CORPORATE GOVERNANCE (cont’d) A)
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SHAREHOLDERS’ INFORMATION (cont
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NOTICE OF ANNUAL GENERAL MEETING NO
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Notes : 1. Please insert the total
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