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N e w s<br />

plagued industrialized countries over the past century,”<br />

says Dr. Lee Schipper, EMBARQ’s research<br />

director. “This project presents forward-thinking<br />

city governments with the opportunity to get it<br />

right as they develop what will soon be the largest<br />

transport markets on the planet.” Established in<br />

2002 with the support of the Shell Foundation,<br />

EMBARQ -The World Resources Institute Center<br />

for Transport <strong>and</strong> the Environment acts as a<br />

catalyst for socially, financially <strong>and</strong> <strong>environment</strong>ally<br />

sound solutions to urban transport problems.<br />

It is currently engaged in sustainable transport<br />

planning projects in Mexico City <strong>and</strong> Shanghai,<br />

two of the world’s largest cities, which have a population<br />

of 18 <strong>and</strong> 15 million people, respectively.<br />

For more information, contact: Adlai J. Amor,<br />

Media Director, World Resources Institute (WRI),<br />

10 G. Street, NE, Washington, DC 22203, USA,<br />

E-mail: aamor@wri.org.<br />

◆<br />

Mediterranean freshwater<br />

threatened<br />

Tourism is damaging freshwater in the Mediterranean<br />

basin, while growing water dem<strong>and</strong> for<br />

golf courses, hotels <strong>and</strong> aquaparks will further<br />

strain resources, says the <strong>environment</strong>al group<br />

WWF in its recent report Freshwater <strong>and</strong> Tourism<br />

in the Mediterranean. A hotel visitor uses on average<br />

one-third more water than a local inhabitant.<br />

Annual water consumption by a golf course is<br />

equivalent to that of a city of 12,000 inhabitants.<br />

“The tourism <strong>industry</strong> depends on water, <strong>and</strong> at<br />

the moment it is destroying the very resource it<br />

needs,” said Holger Schmid of WWF’s Mediterranean<br />

freshwater programme. The damage<br />

includes pollution, shrinking of coastal wetl<strong>and</strong>s<br />

that are tourist attractions (<strong>and</strong> havens for endangered<br />

species of animals <strong>and</strong> plants) <strong>and</strong> tapping<br />

of non-renewable groundwater in some regions.<br />

The problem is compounded by the fact the peak<br />

summer season for tourists coincides with the period<br />

when agricultural irrigation needs are greatest.<br />

The number of tourists heading for Mediterranean<br />

coastlines is expected to be between 235<br />

<strong>and</strong> 355 million per year by 2025, or roughly double<br />

1990 levels. On Spain’s Costa Brava, a<br />

favourite destination for visitors from Northern<br />

Europe, the population of 27 urban areas jumps<br />

from 150,000 in winter to 1.1 million in summer,<br />

causing water dem<strong>and</strong> to surge. On Cyprus,<br />

where water resources are already very tight, eight<br />

golf courses are under construction.<br />

WWF says local authorities tend to tackle the<br />

booming dem<strong>and</strong> for water by increasing supply,<br />

which is not sustainable in the long term. Governments<br />

are forced to look for increasingly drastic<br />

<strong>and</strong> costly measures to obtain large quantities of<br />

water in arid regions. WWF cites a Euro 3.8-billion<br />

(US$ 4.58 billion) Spanish plan to divert<br />

water from the Ebro River in the fertile north to<br />

the dry southeast.<br />

The WWF report contains a long list of ways<br />

that tourists, hotels <strong>and</strong> governments could cut<br />

water consumption, from turning off the tap<br />

while shaving to choosing drought-resistant native<br />

plants for l<strong>and</strong>scaping.<br />

For more information, see: www.p<strong>and</strong>a.org/ downloads/europe/medpotourismreportfinal_ofnc.pdf.<br />

◆<br />

Generating energy from<br />

rapeseed in the UK<br />

The world’s first commercial venture to generate<br />

electricity from rapeseed is planned in northern<br />

Engl<strong>and</strong>. Production is set to begin in July of next<br />

year. The pilot power plant at Great Driffield,<br />

Yorkshire, will burn oil extracted from rapeseed<br />

grown by local farmers, generating an initial<br />

1 megawatt of electricity (enough to power 1000<br />

homes). If successful, the scheme will be extended<br />

to several former collieries that already have turbines<br />

capable of producing electricity <strong>and</strong> direct<br />

access to the national power grid. Rapeseed,<br />

whose bright yellow flowers are part of the spring<br />

l<strong>and</strong>scape, is being used across Europe to make<br />

“biodiesel”, which is added to petroleum-based<br />

fuels. However, this will be the first time the crop<br />

is harnessed commercially for electricity.<br />

The Swiss-based agrochemicals group Syngenta<br />

is providing seed for the project. Farmers will sign<br />

a contract to furnish harvested crops to Springdale<br />

Energy, a local firm, which will run the power<br />

plant. The electricity generated will be sold on to<br />

SmartestEnergy, an independent energy trader that<br />

is part of Japan’s Marubeni group. The programme<br />

involves an initial 4000 hectares of crops. Andrew<br />

Coker, a spokesman for Syngenta, said the project<br />

was the first of its kind. However, he noted that<br />

there are some non-commercial schemes in operation,<br />

including a subsidized rapeseed power plant<br />

in the Reichstag, the German Parliament building.<br />

Until now, schemes using “green” or renewable<br />

sources of fuel for electricity have focused on burning<br />

straw or biomass crops, such as willow coppice.<br />

Governments around the world are under pressure<br />

to provide sustainable energy sources to meet their<br />

commitments under the Kyoto Protocol. In the<br />

United Kingdom this requires 3-5% of electricity<br />

to be generated from renewable sources by 2010.<br />

For more information, see www.syngenta.com.◆<br />

European forum on CSR<br />

makes recommendations<br />

At the end of a 20-month European Commission<br />

forum, business leaders have agreed that social <strong>and</strong><br />

<strong>environment</strong>al issues are a key part of modern<br />

business, but that corporate social responsibility<br />

(CSR) should not be a legal obligation. At the<br />

forum’s half-way point, whether principles should<br />

be m<strong>and</strong>atory or voluntary was the main bone of<br />

contention between business, trade unions <strong>and</strong><br />

NGOs.<br />

The forum’s report, European Multistakeholder<br />

Forum on CSR – Final Results <strong>and</strong> Recommendations,<br />

identifies barriers to the wide diffusion of<br />

CSR, especially in the case of small <strong>and</strong> medium<br />

enterprises (SMEs). These include scarcity of<br />

information <strong>and</strong> support, the “steep learning<br />

curve” facing any company that wants to take<br />

account of social <strong>and</strong> <strong>environment</strong>al concerns,<br />

<strong>and</strong> the unfamiliar language often used by CSR<br />

proponents.<br />

Nine recommendations are made, ranging from<br />

the establishment of a web site for all interested<br />

parties to including CSR in the curriculum of business<br />

schools <strong>and</strong> universities. In addition, companies<br />

should be encouraged to report on their CSR<br />

experiences <strong>and</strong> make this information freely available.<br />

EU Enterprise Commissioner Erkki Liikanen,<br />

who said the report’s conclusions are in line<br />

with Commission thinking, added that “it is also<br />

healthy that the report points to the boundaries of<br />

the CSR concept <strong>and</strong> to the limits of what it can<br />

achieve. CSR is only one instrument among others<br />

to achieve sustainable development outcomes.” To<br />

this end, he said, CSR policies should be integrated<br />

with broader efforts to promote economic,<br />

social <strong>and</strong> <strong>environment</strong>al progress. The responsibility<br />

for this cannot just be left with businesses,<br />

but should also fall to public authorities.<br />

Forum members have suggested a review meeting<br />

in two years, which would focus on putting the<br />

recommendations into practice. The European<br />

Commission will issue a communication on CSR<br />

before the end of this year. In September it will also<br />

begin a campaign intended to boost awareness<br />

among SMEs.<br />

For more information, see: www.europa.eu.int/<br />

comm/enterprise/csr/documents/29062004/EMSF_<br />

final_report.pdf.<br />

◆<br />

UNEP Industry <strong>and</strong> Environment April – September 2004 ◆ 77

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