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Our 2011 election manifesto - Labour Party

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AGRICULTURE<br />

<strong>Our</strong> vision<br />

Primary production is a vital component of New Zealand's economy. We are a nation built<br />

on the success of our primary sector and as a developed country endowed with an<br />

abundance of water, fertile soils and clean air, our future as a producer of food to an<br />

expanding world market also looks bright.<br />

The challenges of scale, distance and capital can be offset through quality infrastructure,<br />

structured collaboration and innovative marketing of New Zealand‟s products to the high<br />

value traditional and emerging markets of the world. <strong>Our</strong> position in relation to the<br />

increasingly affluent consumers in Asian countries should also provide an advantage to New<br />

Zealand exporters into the future.<br />

The challenge for a <strong>Labour</strong> Government is to facilitate growth in this traditional area of<br />

economic activity through innovation and increasing quality rather than an ever expanding<br />

system of low cost production. Primary sectors that have been proud to prosper without<br />

subsidies or protection still require the appropriate level of recognition and support from<br />

central and local government.<br />

<strong>Labour</strong> in government is prepared to intervene and make the necessary changes to policy<br />

and regulation to encourage more research, greater innovation and higher export returns.<br />

We will develop clear achievable environmental measures that show our production is at the<br />

leading edge of efficiency and resource utilisation.<br />

Focusing on reducing environmental impacts should not be seen as a burden, rather a<br />

necessary part of the shift to making New Zealand the first choice supplier of high quality,<br />

sustainable and ethical primary produce to the world.<br />

An innovative primary sector<br />

New Zealand must lift its productivity if it is to continue to enjoy first world levels of<br />

infrastructure and social services. Generating higher export returns and retaining more of<br />

that wealth in the hands of New Zealanders is the only way we can secure that future. The<br />

advantage of low cost production has gone and we must now lift sales of our primary<br />

production into higher value markets and better capture those returns through integration of<br />

the value chain.<br />

That process will require higher levels of capital investment, greater investment in Research<br />

and Development, improved environmental standards and a skilled and motivated workforce<br />

at every level.<br />

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