Our 2011 election manifesto - Labour Party

eventually, manufacturing, management and marketing etc roles), infrastructure, carbon
trading opportunities and forests.
The Crown and Māori already work very closely together in forestry management and
Ministry initiatives will further cement the relationship between the two largest land owners in
the country.
Labour will work in partnership with Māori landowners in order to create sustainable
and appropriate forestry ventures.
Forestry incentive schemes
The Primary Growth Partnership and the Emissions Trading Scheme aside, there are three
major schemes that provide incentives to plant forests. These are the Permanent Forest
Sinks Initiative (PFSI), the Afforestation Grant Scheme and the East Coast Forestry Project.
Labour will undertake a comprehensive review of these schemes through wide
ranging consultation with industry, territorial and local authorities as well as interested
stakeholders, evaluating the schemes‟ success against both their own key objectives
and the government‟s wider goals.
Funding to the three schemes will be assessed based on a series of key performance
indicators and, if necessary, support will either be withdrawn and reprioritised, remain the
same, or increased.
Marketing the New Zealand forestry industry
Generally, the forest industry has been particularly poor at marketing itself and its products
to the wider community. It has failed to successfully communicate the value it adds to the
country and the huge benefit it brings to our communities. Worse still are the marketing and
PR activities and strategies undertaken by the manufacturing, engineering, innovation and
science and technology side of the industry.
Labour will develop marketing strategies, and create and optimise promotional
opportunities, to educate and inform domestic and international stakeholders about
the significant value and benefits of forestry and its associated industries and
products.
We will ensure that the Ministry has a focus on the following activities:
● Development of strategies that promote the benefits of forestry and wood and wood
products to potential industries both domestically and internationally (building,
architectural, manufacturing etc) as well as a very strong focus on the
commercialisation of any IP that is developed in-house. The Ministry will work very
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