Bounce Back - Pacific Asia Travel Association Thailand Chapter

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THE SIGNIFICANCE OF INSURANCE COVERAGE IN RISK MANAGEMENT Insurance companies provide coverage and charge premiums based on the statistical calculation of risk as it applies to a wide range of specific circumstances. One would imagine that the premium which may apply to avalanche damage coverage for a hotel in the Australian outback would be as minimal as the risk of such an event occurring. However, the same coverage for a ski resort in the Swiss Alps would be considerable as the risk may be considerable. Tourism and hospitality businesses, event organisers and transport providers should take special care in ensuring they are financially covered for loss and damage which could arise from the most likely risks to them. In doing so a risk audit should factor in the likely cost involved in the destruction to premises by fire, loss of data and claims which may apply to injuries at an event or a litigious client who had an unhappy holiday and wants to blame the travel provider. As a general rule, it is usually better to be over covered than purchase a policy which may not really cover the real cost of loss. This is especially true in the case of property damage in an environment in which property values and construction are subject to volatile price movements (usually upward). For instance, in its Smartraveller web site (www.smartraveller.gov.au) the Australian government’s Department of Foreign Affairs and Trade urges Australians travelling internationally to purchase travel insurance policies to cover the duration of their trip. This should apply globally. However, each insurance company’s coverage is different in terms of inclusions and exclusions. Even within the same company varying rates of premiums will either add to or subtract from complete coverage Just as travellers need to be careful about the decisions they make on travel insurance, tourism businesses and event organisers need to purchase insurance coverage with care. It is good to consult with independent insurance organisations. The Insurance Council of Australia is a useful source of advice on insurance matters and is able to provide information on licensed insurance brokers who are qualified to Bounce Back 9
provide business with guidance on the coverage needed for each business or event. The ICA represents the Australian insurance industry but is in a position to provide general advice for insurance consumers including businesses. Similar organisations exist throughout the Asia Pacific region. FOCUS ON SECURITY IN TOURISM Safety and security issues have assumed a position of critical importance for the tourism industry globally. The viability of tourism destinations and tourism businesses have been compromised by actual and perceived failures in security. Terrorists and criminals frequently target tourism and tourists. Terrorists see great value in the publicity their cause or their organisations receives from attacks which target tourists from many nationalities. Criminals, especially in less developed countries view tourists as easy targets for opportunistic robbery or fraud or, in extreme cases, targets for ransom payments. It is important to understand the distinction between terrorism and crime. As Dr Peter Tarlow (Tarlow 2005) explains, the prime motivation of criminal activity is to incur loss on the victim and profit for himself without the action being traceable to the perpetrator. Conversely, terrorists seek a high level of visibility for themselves, their particular cause and their actions. Financial profit is not necessarily a motivating factor. Many terrorist attacks, especially those targeting tourists diverse nationalities is integral to the core strategy of maximising the publicity value of the act. In some cases terrorists are prepared to risk their own safety and their own lives for political or ideological cause they espouse. An extreme form of terrorist activity is the suicide bomber. The intention of suicide bombers is to cause the death of as many “targets” as possible in the process of the suicide attack. Not all terrorist acts are intended to kill. Hostage taking is sometimes seen as a viable alternative for terrorist groups to killing or injuring victims. The taking of hostages can have the impact of extending the duration of prime time publicity. Frequently, hostage taking has resulted in fatal consequences for victims and perpetrators. 10 Bounce Back
Page 1: Bounce Back Tourism Risk, Crisis an
Page 4 and 5: The Broad Context of Crisis Managem
Page 6 and 7: A Destcon 3 situation may arise in
Page 8 and 9: Risk Management and Security Defini
Page 10 and 11: There is a wide a range of risks to
Page 14 and 15: Airlines and airports Tourist attra
Page 16 and 17: SECURITY AUDITS FOR TOURISM DESTINA
Page 18 and 19: While a security audit should addre
Page 20 and 21: This booklet introduced the ‘ Fou
Page 22 and 23: This is the stage in which there ha
Page 24 and 25: They should contain the Following E
Page 26 and 27: Response: The key element of respon
Page 28 and 29: Recovery The worst is over and your
Page 30 and 31: Debriefing Debriefings can occur as
Page 32 and 33: CRISIS AND RECOVERY CASE STUDIES Th
Page 34 and 35: Timing the Commencement of Recovery
Page 36 and 37: Step 4: Restoring Confidence in Sou
Page 38 and 39: Step 9: Publicise the Positives.
Page 40 and 41: TOURISM RECOVERY STRATEGIES FROM SE
Page 42 and 43: Media Hosting Guide for Destination
Page 44 and 45: • Flexibility is required, especi
Page 46 and 47: IMPLEMENTING A BALANCED RECOVERY ST
Page 48 and 49: Be first. Be right. Be credible. 1.
Page 50 and 51: Using social media for crisis reduc
Page 52 and 53: Recommended Books Beirman D.(2003)
Page 54 and 55: No. Reduction checklist Done To be
Page 56 and 57: No. Readiness checklist Done To be
Page 58 and 59: No. Response checklist Done To be d
Page 60 and 61: No. Recovery checklist Done To be d
Page 63:
PATA PREMIER PARTNER PATA PREMIER M
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