Bounce Back - Pacific Asia Travel Association Thailand Chapter

The Broad Context of Crisis Management
Defining a Tourism Crisis:
A crisis is an event or set of circumstances which can severely compromise or
damage the marketability and reputation of a tourism business or an entire
tourism destination region.
There are two broad categories of tourism related crises:
Category 1:
Crisis events which are beyond the control of management:
These include natural disasters, acts of war or terrorism, political upheavals, crime
waves, epidemics and sudden global
Category 2: Crisis events which result from a failure of management or lack of
contingency measures taken to deal with predictable risks.
These include a business collapse due to management failure, inappropriate strategic
management, financial fraud, loss of data, destruction of place of business due to fire
or flood without adequate backup procedures or insurance cover, massive turnover or
loss of management and staff.
Crisis and risk management is an integral part of overall tourism and
hospitality management.
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