Bounce Back - Pacific Asia Travel Association Thailand Chapter

Ranking the Severity of a Crisis:
DESTCON Destination Condition Scale
Destcon 5:
Normal destination marketing conditions.
This involves minimal perceived threat to marketing of a
destination.
Examples: Airline and tour operator business collapses which strand tourists,
fires or building collapses which result in multiple casualties in hotels or event
venues due to poor construction or emergency procedures.
Destcon 4:
Isolated localized problems (more hazard than crisis) within the
destination.
This could include isolated and specific areas of heightened
criminal activity or areas of social and political instability or
unrest, health problems.
Examples: Criminal hot spot areas in cities. This also involves limited
civil disturbances such as political violence in Southern Thailand. It could also
include regions prone to malaria.
Response: In a situation of this sort it is wise to advise tourists to avoid such areas
and marketers should identify and isolate such areas from a more positive wider
context. This should be treated more as a hazard than a crisis.
Destcon 3:
There are major problems within specific areas in identifiable
destination regions involving large parts of one country and as
such they present credible threat to tourists.
Such an event may have impacts on tourism to neighbouring
countries.
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