Bounce Back - Pacific Asia Travel Association Thailand Chapter

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Recovery The worst is over and your business/destination is ready to resume normal or close to normal business. Apart from an intensive marketing campaign it is essential that a successful recovery program is economically, socially and environmentally sustainable. Attracting a lot of extra airline passengers, hotel guests or visitors to destinations does not constitute an effective recovery if incentive based discounts mean that businesses are losing money. Value added incentive with high perceived value and low costs are as effective an incentive tactic as price discounting and a lot less painful on the bottom line. 4. Recovery 4.1.1 Rehabilitation 4.1 Business Continuity Plan 4.1.2 Normalization 4.1.3 Expansion 4.2.1 Impact of reduced labor needs 4.2 Human Resources 4.2.2 Motivation and training 4.2.3 Increase crisis awareness 4.3.1 Thank all invloved 4.3 Debrifing 4.3.2 Follow up with victims 4.3.3 Update Crisis Management Plan Bounce Back 25
Essential Elements in recovery: • Establish recovery objectives and time line. • Involve stakeholders and local communities in a recovery alliance. • Stratify and prioritize your target markets, stalwarts, was waverers discretionary. • Ensure that key prospective customers and the media are witness to the recovery process, and that the enterprise/destination is open for tourism. • Co-operate with government and emergency services. • Establish negative and false perceptions and target them. • Ensure visitors from your source markets, especially hosted visitors, provide testimonials and report. • Host people who have clout in your source markets. • Offer incentives for customers to return to your destination or business but do so based on a financially sustainable strategy. • Be positive and honest and communicate positive developments. • Treat the media as a prospective ally rather than an enemy. • Demonstrate appreciation to your supporters. • Rebuild, developing an improved infrastructure. • A crisis presents an opportunity to re-image your business and destination. • Consult, monitor and review progress with staff and key stakeholders. • Recovery is a team effort. Ref.: Recovery, for sample checklists see pages 57- 58, but please note these listings are only a guide, they do not contain all of the components, contingencies or options required by each organization or destination for its specific crisis planning process. 26 Bounce Back
Page 1: Bounce Back Tourism Risk, Crisis an
Page 4 and 5: The Broad Context of Crisis Managem
Page 6 and 7: A Destcon 3 situation may arise in
Page 8 and 9: Risk Management and Security Defini
Page 10 and 11: There is a wide a range of risks to
Page 12 and 13: THE SIGNIFICANCE OF INSURANCE COVER
Page 14 and 15: Airlines and airports Tourist attra
Page 16 and 17: SECURITY AUDITS FOR TOURISM DESTINA
Page 18 and 19: While a security audit should addre
Page 20 and 21: This booklet introduced the ‘ Fou
Page 22 and 23: This is the stage in which there ha
Page 24 and 25: They should contain the Following E
Page 26 and 27: Response: The key element of respon
Page 30 and 31: Debriefing Debriefings can occur as
Page 32 and 33: CRISIS AND RECOVERY CASE STUDIES Th
Page 34 and 35: Timing the Commencement of Recovery
Page 36 and 37: Step 4: Restoring Confidence in Sou
Page 38 and 39: Step 9: Publicise the Positives.
Page 40 and 41: TOURISM RECOVERY STRATEGIES FROM SE
Page 42 and 43: Media Hosting Guide for Destination
Page 44 and 45: • Flexibility is required, especi
Page 46 and 47: IMPLEMENTING A BALANCED RECOVERY ST
Page 48 and 49: Be first. Be right. Be credible. 1.
Page 50 and 51: Using social media for crisis reduc
Page 52 and 53: Recommended Books Beirman D.(2003)
Page 54 and 55: No. Reduction checklist Done To be
Page 56 and 57: No. Readiness checklist Done To be
Page 58 and 59: No. Response checklist Done To be d
Page 60 and 61: No. Recovery checklist Done To be d
Page 63: PATA PREMIER PARTNER PATA PREMIER M

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