Bounce Back - Pacific Asia Travel Association Thailand Chapter

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This booklet introduced the ‘ Four R ‘ concept of Crisis Management 1. Reduction 1.1 Crisis Awareness 1.2 Political awareness 1.3 Standard Operation Procedures 2. Readiness 2.1 Crisis Management Plan 2.2 Tourism planning 2.3 Health and safety meansures 3. Response 3.1 Emergency response procedues 3.2 Investigation 3.3 Family assistance 3.4 Communication 4. Recovery 4.1 Business Continuity Plan 4.2 Human Resources 4.3 Debriefing Bounce Back 17
Reduction The concept of reduction can be defined in two ways: 1. The identification of a potential crisis and seeking ways and means to reduce its impact, this is closely aligned to risk management. Management need to perform a SWOT analysis on their business or destination which assess strengths, weaknesses, opportunities and threats, Based on this they can evaluate the potential impact of a particular type of crisi and devise appropriate contingency and continuity plans which can reduce the possibility and impact of a crisis. 2. The concept of reduction can also be defined as the beginning of the process in which the enterprise and destination begins functioning after a crisis has occurred. Services may be limited, access may be restricted but it is the beginning of the transition from crisis to recovery. 1. Reduction 1.1.1 Indentify risk & hazards 1.1 Crisis Awareness 1.1.2 Identify possible impacts 1.1.3 Intelligence collection 1.2.1 Secure political cooperation 1.2 Crisis Awareness 1.2.2 Increase political involvement 1.2.3 Link Tourism and Peace 1.3.1 Anticipate problems 1.3 Crisis Awareness 1.3.2 Revise procedures 1.3.3 Enhance staff awareness 18 Bounce Back
Page 1: Bounce Back Tourism Risk, Crisis an
Page 4 and 5: The Broad Context of Crisis Managem
Page 6 and 7: A Destcon 3 situation may arise in
Page 8 and 9: Risk Management and Security Defini
Page 10 and 11: There is a wide a range of risks to
Page 12 and 13: THE SIGNIFICANCE OF INSURANCE COVER
Page 14 and 15: Airlines and airports Tourist attra
Page 16 and 17: SECURITY AUDITS FOR TOURISM DESTINA
Page 18 and 19: While a security audit should addre
Page 22 and 23: This is the stage in which there ha
Page 24 and 25: They should contain the Following E
Page 26 and 27: Response: The key element of respon
Page 28 and 29: Recovery The worst is over and your
Page 30 and 31: Debriefing Debriefings can occur as
Page 32 and 33: CRISIS AND RECOVERY CASE STUDIES Th
Page 34 and 35: Timing the Commencement of Recovery
Page 36 and 37: Step 4: Restoring Confidence in Sou
Page 38 and 39: Step 9: Publicise the Positives.
Page 40 and 41: TOURISM RECOVERY STRATEGIES FROM SE
Page 42 and 43: Media Hosting Guide for Destination
Page 44 and 45: • Flexibility is required, especi
Page 46 and 47: IMPLEMENTING A BALANCED RECOVERY ST
Page 48 and 49: Be first. Be right. Be credible. 1.
Page 50 and 51: Using social media for crisis reduc
Page 52 and 53: Recommended Books Beirman D.(2003)
Page 54 and 55: No. Reduction checklist Done To be
Page 56 and 57: No. Readiness checklist Done To be
Page 58 and 59: No. Response checklist Done To be d
Page 60 and 61: No. Recovery checklist Done To be d
Page 63: PATA PREMIER PARTNER PATA PREMIER M

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