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Environment Reporting<br />
Earth Alliance, a nonprofit organization<br />
Fobes cofounded to support photographic<br />
and film documentary<br />
projects that educate the public about<br />
the environment, world cultures, and<br />
social <strong>issue</strong>s.] At the same time licensing<br />
fees for these images remained the<br />
same or even declined while the costs<br />
of doing business increased. Some<br />
photographers have been driven out of<br />
business.<br />
Using Innovative Techniques<br />
But the most serious problem facing<br />
environmental photographers and writers<br />
is the numbing of the public to the<br />
complexities of environmental stories.<br />
Rhetoric designed for a 30-second<br />
sound bite has had a polarizing effect<br />
on the public.<br />
The coverage of the Bush<br />
administration’s recent forest plan is a<br />
good example. In the aftermath of the<br />
devastating western wildfires, President<br />
Bush proposed thinning trees and underbrush<br />
as a way of lessening the risk.<br />
He condemned environmental lawsuits<br />
and stated that they had prevented the<br />
government from removing the underbrush<br />
in the past. His new policy would<br />
prevent future legal challenges. The<br />
insinuation was that the environmentalists<br />
were in part responsible for the<br />
fires.<br />
Television and the local Seattle newspapers<br />
covered the pre-announcements<br />
of the policy as well as the<br />
President’s speech. It was not until I<br />
read the next day’s Seattle Post-<br />
Intelligencer, and watched public television<br />
news later that night, that I<br />
learned the government’s General Accounting<br />
Office had found and reported<br />
that environmentalists had challenged<br />
fewer than one percent of these<br />
projects. They had gotten a bad rap<br />
that would be nearly impossible to<br />
correct.<br />
Distrust and demonization cut both<br />
ways. Many of my friends and colleagues<br />
are convinced that the only good logger<br />
is an unemployed logger. They are<br />
astounded when I tell them that some<br />
of the most rabid conservationists I’ve<br />
interviewed worked in a logging camp<br />
Quetzals live in the cloud forest—a rain forest situated between 4,500 and 7,000 feet.<br />
Often the clouds are below the mountaintops. Photo by © Natalie B. Fobes 1992.<br />
in Alaska.<br />
So how do we help foster a better<br />
understanding of environmental <strong>issue</strong>s?<br />
First, put away the rhetorical white<br />
and black hats and bring the debate<br />
back to the <strong>issue</strong>s and away from the<br />
politics or personalities. Don’t be content<br />
with covering only the superficial.<br />
Assign photographers and reporters to<br />
areas of interest and let them learn<br />
about their specialties. Assign more<br />
space to articles about the environment.<br />
Environmental photojournalism will<br />
become even more important in the<br />
future as our society struggles with the<br />
escalating depletion of our once vast<br />
natural resources. The challenge for<br />
photographers will be to create evocative<br />
images that tell the story of what<br />
this loss means. And as photojournalists<br />
seek out these images, headshots<br />
of bear, walrus or salmon won’t make<br />
it in this era of flash, pop and increasing<br />
visual sophistication.<br />
Real decisive moments, not captured<br />
in animal farms but rather in the wild,<br />
will always captivate us. But there are<br />
new photographic approaches that<br />
stimulate our thinking, too. In his<br />
groundbreaking and successful book,<br />
“Survivors: A New Vision of Endangered<br />
Wildlife,” James Balog photographed<br />
animals in a studio. Unlike<br />
photographers who hire captive animals<br />
and pose them in the wild to<br />
create natural-looking images, Balog<br />
went out of his way to photograph<br />
them in a very unnatural environment.<br />
He wanted to force the viewer to concentrate<br />
on the magnificence of these<br />
endangered creatures.<br />
In my exhibit, “Salmon in the Trees,”<br />
I printed my salmon photos and poems<br />
on flags and hung them from the<br />
trees near a salmon stream in a Seattle<br />
Park. The theme was the importance of<br />
salmon to the forests. It is another<br />
example of how photographers can<br />
get their message across in a nontraditional<br />
way.<br />
Different photographic techniques<br />
and formats also surprise the eye. Some<br />
photographers hand-color their black<br />
and white prints to create images with<br />
a hint of mystery. Others use wideformat<br />
cameras to capture unpredictable<br />
angles. In my second book, “I<br />
Dream Alaska,” as well as my Orion<br />
article about the Exxon Valdez oil spill,<br />
I printed my images with the Polaroid<br />
transfer process. To do this, I first take<br />
a Polaroid photograph of a slide. I then<br />
pull the negative from the film pack<br />
before the print is fully developed and<br />
lay it on a sheet of paper. The dyes<br />
transfer to the paper, creating an image<br />
with a timeless watercolor quality.<br />
<strong>Nieman</strong> Reports / Winter 2002 59