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Environment Reporting<br />

Earth Alliance, a nonprofit organization<br />

Fobes cofounded to support photographic<br />

and film documentary<br />

projects that educate the public about<br />

the environment, world cultures, and<br />

social <strong>issue</strong>s.] At the same time licensing<br />

fees for these images remained the<br />

same or even declined while the costs<br />

of doing business increased. Some<br />

photographers have been driven out of<br />

business.<br />

Using Innovative Techniques<br />

But the most serious problem facing<br />

environmental photographers and writers<br />

is the numbing of the public to the<br />

complexities of environmental stories.<br />

Rhetoric designed for a 30-second<br />

sound bite has had a polarizing effect<br />

on the public.<br />

The coverage of the Bush<br />

administration’s recent forest plan is a<br />

good example. In the aftermath of the<br />

devastating western wildfires, President<br />

Bush proposed thinning trees and underbrush<br />

as a way of lessening the risk.<br />

He condemned environmental lawsuits<br />

and stated that they had prevented the<br />

government from removing the underbrush<br />

in the past. His new policy would<br />

prevent future legal challenges. The<br />

insinuation was that the environmentalists<br />

were in part responsible for the<br />

fires.<br />

Television and the local Seattle newspapers<br />

covered the pre-announcements<br />

of the policy as well as the<br />

President’s speech. It was not until I<br />

read the next day’s Seattle Post-<br />

Intelligencer, and watched public television<br />

news later that night, that I<br />

learned the government’s General Accounting<br />

Office had found and reported<br />

that environmentalists had challenged<br />

fewer than one percent of these<br />

projects. They had gotten a bad rap<br />

that would be nearly impossible to<br />

correct.<br />

Distrust and demonization cut both<br />

ways. Many of my friends and colleagues<br />

are convinced that the only good logger<br />

is an unemployed logger. They are<br />

astounded when I tell them that some<br />

of the most rabid conservationists I’ve<br />

interviewed worked in a logging camp<br />

Quetzals live in the cloud forest—a rain forest situated between 4,500 and 7,000 feet.<br />

Often the clouds are below the mountaintops. Photo by © Natalie B. Fobes 1992.<br />

in Alaska.<br />

So how do we help foster a better<br />

understanding of environmental <strong>issue</strong>s?<br />

First, put away the rhetorical white<br />

and black hats and bring the debate<br />

back to the <strong>issue</strong>s and away from the<br />

politics or personalities. Don’t be content<br />

with covering only the superficial.<br />

Assign photographers and reporters to<br />

areas of interest and let them learn<br />

about their specialties. Assign more<br />

space to articles about the environment.<br />

Environmental photojournalism will<br />

become even more important in the<br />

future as our society struggles with the<br />

escalating depletion of our once vast<br />

natural resources. The challenge for<br />

photographers will be to create evocative<br />

images that tell the story of what<br />

this loss means. And as photojournalists<br />

seek out these images, headshots<br />

of bear, walrus or salmon won’t make<br />

it in this era of flash, pop and increasing<br />

visual sophistication.<br />

Real decisive moments, not captured<br />

in animal farms but rather in the wild,<br />

will always captivate us. But there are<br />

new photographic approaches that<br />

stimulate our thinking, too. In his<br />

groundbreaking and successful book,<br />

“Survivors: A New Vision of Endangered<br />

Wildlife,” James Balog photographed<br />

animals in a studio. Unlike<br />

photographers who hire captive animals<br />

and pose them in the wild to<br />

create natural-looking images, Balog<br />

went out of his way to photograph<br />

them in a very unnatural environment.<br />

He wanted to force the viewer to concentrate<br />

on the magnificence of these<br />

endangered creatures.<br />

In my exhibit, “Salmon in the Trees,”<br />

I printed my salmon photos and poems<br />

on flags and hung them from the<br />

trees near a salmon stream in a Seattle<br />

Park. The theme was the importance of<br />

salmon to the forests. It is another<br />

example of how photographers can<br />

get their message across in a nontraditional<br />

way.<br />

Different photographic techniques<br />

and formats also surprise the eye. Some<br />

photographers hand-color their black<br />

and white prints to create images with<br />

a hint of mystery. Others use wideformat<br />

cameras to capture unpredictable<br />

angles. In my second book, “I<br />

Dream Alaska,” as well as my Orion<br />

article about the Exxon Valdez oil spill,<br />

I printed my images with the Polaroid<br />

transfer process. To do this, I first take<br />

a Polaroid photograph of a slide. I then<br />

pull the negative from the film pack<br />

before the print is fully developed and<br />

lay it on a sheet of paper. The dyes<br />

transfer to the paper, creating an image<br />

with a timeless watercolor quality.<br />

<strong>Nieman</strong> Reports / Winter 2002 59

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