Annual report 2004 - Compagnia di San Paolo
Annual report 2004 - Compagnia di San Paolo
Annual report 2004 - Compagnia di San Paolo
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Communication<br />
The <strong>Compagnia</strong>’s stand at the Fiera del Libro (Book Fair) <strong>2004</strong><br />
There were 33 press releases issued in <strong>2004</strong>.<br />
- Press Notes: they <strong>report</strong> on events funded by the <strong>Compagnia</strong> <strong>di</strong> <strong>San</strong> <strong>Paolo</strong>, organised and<br />
promoted by external organizations. 102 press notes were issued in <strong>2004</strong>.<br />
- Use of the logo: its use provides an effective form of communication. The logo, as symbol of the<br />
<strong>Compagnia</strong>, is the basic and most straightforward sign with which the <strong>Compagnia</strong> can be<br />
imme<strong>di</strong>ately recognised. In fact it is particularly careful in ensuring the logo is used correctly in all<br />
forms of communication: various documents, brochures, leaflets, posters and flyers during public<br />
events like exhibitions and others.<br />
127<br />
The <strong>Compagnia</strong> also communicates through specific issues targeted at sprea<strong>di</strong>ng information on<br />
its me<strong>di</strong>um-term strategic guidelines, and issues concerning particular projects or initiatives it has<br />
supported. This is the case of the Transatlantic Trends Report, whose most recent e<strong>di</strong>tion dates<br />
back to <strong>2004</strong>. (see the Research chapter)<br />
Communication includes speeches delivered by the Chairman, the Secretary General, and other<br />
representatives during public presentation of funded initiatives, meetings, conferences, round<br />
tables and <strong>di</strong>scussions. The same goes for interviews and personal writings published on<br />
newspapers and magazines.<br />
Furthermore, communication includes the <strong>Compagnia</strong>’s participation in national events fitting its<br />
activity, like the Fiera del Libro <strong>di</strong> Torino (Turin Book Fair) or the Salone del Restauro (Restoration<br />
Fair) in Ferrara. Communication activity involving the “permanent organisations” is based on the<br />
same principles, and, although it is managed by each organisation in complete autonomy, it is<br />
coor<strong>di</strong>nated by the <strong>Compagnia</strong>, in accordance with its “non profit group” structure.