motional tools, such as sustainable energy partnerships, organisation of sustainable energy weeks, awards competitions, web-portal, annual event of the Campaign, etc. The various promotion initiatives shall cover a selected range of public awareness topics and shall be linked into a balanced programme co-ordinated with existing initiatives at local, regional, national and <strong>European</strong> levels. The Public Awareness Campaign for an Energy Sustainable Europe sets out a framework for action to highlight investment opportunities and attract the necessary private funding, which is expected to make up the lion’s share of the capital required. The Campaign also seeks to encourage public spending to focus on the key fields and, in the process, to complement private investment. Given this market approach, which is the predominant feature of the Campaign, a strong commitment from industry and other potential investors is clearly crucial, and forms the primary objective of the promotion and communication plan and operations to be put forward. The close involvement of the Member Sates is of equal importance, both in communicating the ideas, aims and milestones of the Public Awareness Campaign for an Energy Sustainable Europe, and in focusing their relevant renewable energy and energy efficient programmes and schemes, including in the transport sector, on its objectives. Such a central renewable energy and energy efficiency public-private partnership will strengthen the existing co-operation between the public sector at Community level and in the Member States. Addressing the whole spectrum of individual citizens, companies and organisations in their role as consumers and producers of energy will require the future tenderers of the new Campaign to work closely through and with intermediary actors like industrial associations, manufacturers’ associations, networks of local/regional authorities, networks of agencies and other promotion networks, environmental groups, retailers’ groupings, consumer associations, professional associations, etc. Conclusions Renewable energy development is increasingly recognized as a successful way to increase energy autonomy, improve the security of the energy supply in Europe, including economies of transition, and in developing countries, where it also helps to provide access to energy in support of poverty eradication and thus creates economic development. Renewables form part of the <strong>European</strong> Union strategy and the strategies other countries for sustainable development, climate prevention, economic growth and social cohesion. They contribute especially to reaching the objectives set under the Lisbon Strategy and the Barcelona Objective. This message needs to be transferred to the Member States and to the respective decision-takers and to the State’s population. A relation of trust has to be established throughout all levels of action (<strong>European</strong>, national and local) and the dialogue has to remain active between those actors to guarantee mutual consultation and integration of the expectations and barriers coming from the different levels. However well established and maintained the Campaign will be, achieving good results remains dependent on how the major policies are implemented. For instance, Member States will have to find support from the <strong>Commission</strong> to implement the measures adopted at Community level to ensure that every State applies the measures jointly adopted. Additionally, the setting of targets for growth and accompanying them with a stable policy framework for security of investment is equally important, as it is the creation of a level playing field; the further tackling of administrative and grid barriers through strict enforcement of regulatory frameworks; the creation of a frameworks for accelerating the growth of market for green heat; and to expand financial support for research and development (R&D). 44 Awareness Campaign
<strong>CTO</strong> Programmes, Initiatives and Projects Showcase <strong>CTO</strong> - Showcase Showcases 45 45
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