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poor. Worse, if many other countries follow France’s lead,<br />

demand could quite quickly become exhausted.”<br />

Jon Little, chief executive officer at Mellon <strong>Global</strong><br />

Investments is equally as critical. “There was definitely a<br />

herd mentality going on with the French deal and I would<br />

not be surprised if after few years some of those investors<br />

that bought into the bond begin to wonder what they got<br />

themselves into. The pricing left a lot to be desired.”<br />

But this does not worry Benoit Coeuré, deputy chief<br />

executive officer at AFT. The borrower’s February deal<br />

attracted demand from at least 10 different countries<br />

including Italy, Germany, the UK, Japan, the US, Sweden<br />

and France, while its eventual size beat expectations by<br />

around 100 per cent. Indeed, the issuer plans to increase<br />

the size of that deal to somewhere between €10bn and<br />

€15bn and then has ambitions to launch an inflationlinked<br />

50 year note once this has been achieved.<br />

“We were definitely surprised by the amount of investor<br />

demand there was for our deal,”says Coeuré.“We expected<br />

and were committed to issuing a deal of somewhere<br />

between €3bn and €4bn but eventually brought a deal to<br />

market that was twice as big as we thought. What we learnt<br />

is that demand is very deep and that there is more than<br />

enough room for other issuers to come to the market. In fact<br />

the more that come the better and that does not just mean<br />

sovereigns. We would also like to see more non-sovereign<br />

issuers, such as utilities, bringing 50 year deals as this will<br />

add more depth and liquidity to the sector.”<br />

Arnaud Mares, head of portfolio strategy at the UK’s DMO,<br />

also rubbishes Gould’s suggestion that the appearance of too<br />

many government 50 year bonds will dilute and ultimately<br />

extinguish investor demand. He believes that there is more<br />

than enough space for other ultra long issues and is<br />

unconcerned by the fact that there has been a spate of 50 year<br />

deals in a relatively short space of time.<br />

“It was never an issue for us what the other governments<br />

were doing and whether or not we were the first into the<br />

market,”says Mares.“It is not a race. We know that there is<br />

significant demand out there from the pension fund<br />

community but demand is not restricted just to pension<br />

funds. ultra long bonds have a high convexity and this<br />

makes them appealing to other sections of the market,<br />

such as hedge funds and the trading desks of banks.”<br />

But whether or not the demand for 50 year deals dries<br />

up over the next couple of years, right now investor<br />

interest in such bonds remains strong. Continued moves<br />

from the various European regulators to increase<br />

protection for pensioners and reduce their exposure to<br />

market risk is increasing the need for fixed income<br />

products – particularly long-dated instruments as<br />

countries move to fair-value liability accounting.<br />

At the same time, national treasury agencies throughout<br />

Europe have been eyeing the opportunity to issue very<br />

long-term debt at a time when both interest rates and<br />

inflation are at relative lows. This demand and supply<br />

match-up looks set to mark the arrival of many more ultra<br />

long bonds over the next 12 months, despite investors’fear<br />

<strong>FTSE</strong> GLOBAL MARKETS • JULY/AUGUST 2005<br />

Benoit Coeuré, deputy chief executive officer at AFT<br />

of rising interest and inflation rates.<br />

“Nominal 50 year deals are not as attractive as<br />

inflation-linked bonds but you can be sure that investors<br />

will jump into any deal if other investors are doing so,”<br />

says Read at Metal Box.“People do not like to be left on<br />

the sidelines and European sovereigns will not have a<br />

problem finding demand.”<br />

“Interest in these deals will not wane,”adds Emeric Challier,<br />

global CIO for European fixed income at Fortis Investments<br />

“If governments become too active in issuing 50 year bonds<br />

we may see a fall in demand but this will only happen over the<br />

longer-term. Right now we are just at the beginning.”<br />

Emeric Challier, global CIO for European fixed income at Fortis<br />

Investments<br />

59

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