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Corporate responsibility
Living our corporate responsibility
value takes many forms in 2011–2012
Cummins employees at the
Corporate Office Building in
Columbus, Ind. throw paper
airplanes at a target as part
of a United Way fundraiser.
Employees invested thousands of hours in community
CORPORATE RESPONSIBILITY
involvement projects in 2011, living the Company’s
corporate responsibility value to “serve and improve
the communities in which we live.”
Highlights
»»
Company to establish
learning laboratories
around the world on
vocational education.
»»
Record participation
in 2011 Environmental
Challenge.
»»
United Way program
enjoys record year.
Nearly 16,500 employees worked
130,774 hours on community projects in
2011 as part of Cummins’ Every Employee
Every Community (EEEC) program.
Under the EEEC program, the Company
pays for employees to work on community
projects for at least four hours per year.
Employees can work more on company
time with the permission of their supervisor.
Most of that work is done through a
network of more than 200 employee-led
Community Involvement Teams across the
globe. They tackled hundreds of projects
over the course of the year, ranging from
helping Habitat for Humanity build houses
in Memphis, Tenn., to cleaning and painting
a school in Darlington, U.K., to addressing
dangerous traffic situations in Dewas, India.
The Company urges Community
Involvement Teams to focus their
efforts on one of three subject areas
that Cummins believes it can
particularly make a difference:
»»
Education
»»
The environment
»»
Social justice / equal opportunity
Environmental Challenge
The Company has made a special effort
to encourage projects in its newest focus
area, the environment. In 2011, Cummins
held its third Environmental Challenge
to encourage Community Involvement
Teams to leverage the Company’s
environmental expertise to address
community concerns (page 61).
The teams competed to be one of 15 to
win $10,000 grants from The Cummins
Foundation that they could then give to
the charitable partner of their choice.
The competition drew a record
140 entries from 21 countries, up from
86 entries from 13 countries in 2010.
The winning projects ranged from an effort
to save an Indiana school district millions
on its utility bills to a project in Chongqing,
China that used a Cummins generator
running on landfill gas to generate electricity.
UNITED WAY
Cummins employees across the Company
pledged a record $2.5 million to the United
Way in 2011, with workers in Rocky
Mount, N.C. leading the way in employee
participation for a second consecutive year.
Ninety percent of the employees at the
Rocky Mount Engine Plant participated
in the United Way pledge drive in 2011,
followed by 80 percent of the employees
at Cummins’ facilities in Nashville, Tenn.
and 79 percent of the employees in
El Paso, Texas.
“We simply have employees who care about
people and those who are less fortunate,”
said Gloria Hicks, Community Relations
Manager for Cummins at Rocky Mount.
“The United Way helps so many people –
the homeless, the abused, the elderly and
youth. And the United Way addresses social
justice issues, too.”
Overall, Cummins employees in North
America pledged an additional $400,000
in 2011 – a nearly 20 percent increase
over the $2.1 million pledged in 2010.
United Way participation at Cummins
is primarily in North America.
During the 2011 campaign, 56 percent
of the eligible Cummins population
pledged to give to United Way.
Employees have the option to steer
their giving to a variety of organizations
doing critical work in communities.
All participants have the added satisfaction
of knowing their investments will double,
due to a dollar-for-dollar matching gift by
The Cummins Foundation to their local
United Ways. That match resulted in a
$5 million impact to our communities
in 2011.
The matching gift program was expanded
outside the United States in 2011. Local
matching gift programs were started in
India, China and the Asia-Pacific region
through The Cummins Foundation and
the Cummins India Foundation.
Through these programs, Cummins
employees are able to pledge their
support to organizations that support
their local communities.
CORPORATE RESPONSIBILITY
58 SUSTAINABILITY REPORT 2011–2012 SUSTAINABILITY REPORT 2011–2012 59