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Free Ebook: The Ultimate How-to Marketing Guide

Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency

Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency

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21<br />

Share This <strong>Ebook</strong>!<br />

www.Hubspot.com<br />

Don’t copy tHe competition<br />

the ultimate ‘how-<strong>to</strong>’ marketing -guide<br />

“i have seen it in so many places,” David<br />

says about the fact that organizations<br />

copy the competition. “the company that<br />

leads is the company doing the unique<br />

and interesting things.”<br />

David emphasizes the importance of content creation and social media<br />

engagement among other innovative ideas. “that is the right thing <strong>to</strong><br />

do—focus on your potential and existing cus<strong>to</strong>mers,” he adds. when you<br />

concentrate on the right things, you are going <strong>to</strong> force the competi<strong>to</strong>rs <strong>to</strong><br />

obsess over you and copy you.<br />

wAtcH<br />

tHe ViDeo

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