Free Ebook: The Ultimate How-to Marketing Guide
Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency
Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency
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57<br />
while we don’t advise you <strong>to</strong> use s<strong>to</strong>ck pho<strong>to</strong>s <strong>to</strong> represent<br />
your employees or cus<strong>to</strong>mers, there are actually other more<br />
appropriate uses for these images. you can place them in<br />
presentations <strong>to</strong> make a point or use them <strong>to</strong> tell a s<strong>to</strong>ry in a<br />
facebook album, for instance.<br />
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use AutHentic imAges<br />
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the ultimate ‘how-<strong>to</strong>’ marketing guide<br />
so what images should you incorporate in<strong>to</strong> your business’ web pages?<br />
take pictures of your own employees and use them on your website instead.<br />
Launch a brief survey, and find out which people from your company are<br />
willing <strong>to</strong> participate in a professional pho<strong>to</strong> shoot. (the chances are, many<br />
will raise their hands.) in general, consider using more authentic pictures that<br />
will draw creative associations in the visi<strong>to</strong>r’s mind. for instance, you can add<br />
an image of a vintage telephone on your Contact Us page. or place a pho<strong>to</strong> of<br />
a typewriter on your Press Releases page. for such purposes, we at Hubspot<br />
like <strong>to</strong> use creative commons-licensed images from flickr.<br />
wAtcH<br />
tHe ViDeo
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