Free Ebook: The Ultimate How-to Marketing Guide
Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency
Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency
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Share This <strong>Ebook</strong>!<br />
www.Hubspot.com<br />
the ultimate ‘how-<strong>to</strong>’ marketing guide<br />
Recognize that cus<strong>to</strong>mer<br />
acquisition is a process shaped<br />
by both marketing and sales.<br />
”<br />
r<br />
Are the sales people in your organization not following up<br />
on the leads you are providing? this is a common challenge<br />
for many marketers. but it’s important <strong>to</strong> recognize that<br />
cus<strong>to</strong>mer acquisition is a process shaped by both marketing<br />
and sales.<br />
A number of reasons can contribute <strong>to</strong> sales not taking the leads<br />
you are producing seriously. in this section we discuss how you can<br />
approach this multifaceted challenge.<br />
impRoVe leAD QuAlity<br />
“it was the quality of the leads that closed deals that i paid attention <strong>to</strong>,” says<br />
David about his experience as a sales person. As many sales people share<br />
this sentiment, marketing needs <strong>to</strong> develop a solid lead scoring system that<br />
highlights the quality of the leads.
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