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Free Ebook: The Ultimate How-to Marketing Guide

Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency

Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency

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27<br />

Share This <strong>Ebook</strong>!<br />

www.Hubspot.com<br />

the ultimate ‘how-<strong>to</strong>’ marketing guide<br />

Where in search engines is your content appearing when people enter specific keywords? <strong>How</strong><br />

can you get <strong>to</strong> the first listing? <strong>The</strong>se are the types of questions that will help you focus on<br />

making your ideas and content more visible <strong>to</strong> the public.<br />

wHAt sHoulD you meAsuRe?<br />

it’s easy <strong>to</strong> get lost in different metrics that don’t help you improve your<br />

strategy but turn in<strong>to</strong> a burden. Avoid making this mistake and focus on a few<br />

key elements <strong>to</strong> track. you can measure the number of people reading your<br />

blog posts. you can track your performance in search engines. you can see<br />

how many people are following you on twitter. All these things demonstrate<br />

your reach and how it is growing (or decreasing). the larger the exposure, the<br />

more triggers <strong>to</strong> the sales process you are creating.<br />

wAtcH<br />

tHe ViDeo

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