01 Gothaer Konzern_E_09_Umschl - Gothaer Allgemeine ...

Target group SMEs
Target group SMEs – Competence for small and medium sized
enterprises.
SMEs are the backbone of the German economy. Whether garage, travel agency or
baker’s shop – these firms are of enormous importance. Gothaer, too, benefits from the
opportunities offered by this market segment.
The special significance of SMEs as a target group is also reflected in the figures: Well
over 90 % of all enterprises in Germany can be assigned to this group. SMEs account
for some 70 % of all employees in Germany, and their share in vocational training even
exceeds 80 %. In total, these undertakings earn more than 40 % of all taxable revenue.
At the start of its 190-year history, Gothaer was already aware of the special importance
of SMEs. Set up for the mutual protection of merchants and entrepreneurs, it has been
demonstrating its competence in this customer segment ever since 1820. All this time,
a holistic approach to advice has been to the fore. Without a proper understanding of
your corporate clients, you cannot advise and insure them successfully. Which is why
Gothaer has been further strengthening and extending its activities in this core target
group since 2005.
The alignment of Sales to SMEs as a core target group has made significant headway
since then. The measures taken comprise further improvements to the product solutions
offered, numerous events and new sales-promotion material.
Successful exam candidates after the second course for SME expert at Gothaer (IHK) are celebrating their certificates
8 Gothaer Group Annual Report 2009