01 Gothaer Konzern_E_09_Umschl - Gothaer Allgemeine ...

gothaer.de

01 Gothaer Konzern_E_09_Umschl - Gothaer Allgemeine ...

1968

Formation of Gothaer

Versicherungsgruppe.

1968

1980

Gothaer Krankenversicherung

AG

set up in Cologne.

1980

1 January 1989

Formation of the horizontally

integrated group Berlin-Kölnische.

1989

Topical Subject

The core message: Offering flexible products and services that go beyond straight insurance,

Gothaer is a particularly service-oriented company, providing individual solutions,

and an efficient operator capable of swift responses.

On request, Gothaer assumes its customers’ burdens of bother and vexation, and deals

quickly and competently with outstanding issues and problems. When interviewed,

Gothaer’s consumers, advisors and brokers are enthusiastic in their reactions to the

brand promise: “For customers an ideal state of affairs” – “Fantastic, give it here!” –

“… Here is someone who cares.”

So Gothaer has a formulated brand promise and is projecting a coherent, cogent picture.

We are pressing ahead with the implementation of our positioning, this being the basis

for long-term corporate success.

The Gothaer brand has systematically further evolved in recent years and gained in name

recognition and appeal. The following diagram illustrates this:

Gothaer Data

+3 %

87,0 89,5

Supported

brand awareness

16,8

+40 %

23,5

Appeal Purchase

last 12 months

Source: Icon Added Value, communication tracking, insurances

Basis: Gothaer target group, men only

1 January 1990

Gothaer Finanzholding AG

set up as instrument of a joint

investment policy.

Gothaer Group Annual Report 2009 25

+60 %

1,0 1,6

1990

100 %

80 %

60 %

40 %

20 %

0 %

2004

2008

1991

Gothaer Allgemeine

relocates to Cologne.

1991

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