Preseason - Hammer Nutrition

By the
Numb 3rs
BY VANESSA GAILEY, Hammer Nutrition sponsorship coordination team
T
hey’re everywhere! From your
local 5K races to the 100-Mile
Trail National Championships,
X Games, and beyond, Hammer
Nutrition sponsored athletes
have been busy adding podium finishes
to the Hammer “Team” race résumé.
We have representatives competing
in paddleboarding, swimming,
snowshoeing, climbing, ultra running,
martial arts—the list of sports
disciplines goes on and on.
Every Monday, the Hammer Nutrition
Sponsorship Coordination Team comes
in to an email inbox full of race reports
from the previous weekend; it is a great
way to begin each week! When looking
at sponsored athletes' collective results
by the numbers, it is indeed impressive,
a true testament to the great effects of
fueling right.
August – November 2012
230 top 3 podiums
155 age group wins
23 overall wins
These numbers only reflect the reported
podium finishes . . . we know that
the numbers are in truth far greater,
especially when you factor in that
these do not include internationally
sponsored Hammer Nutrition athletes.
As an example, Hammer Nutrition
Brazil pro triathlete Luzia Bello spent
her 2012 race season bouncing from
XTERRA podium to podium (including
three consecutive wins), all the way
to the Brazil XTERRA Championship
title. Pro triathlete Jamie Whyte,
sponsored by Hammer Nutrition
New Zealand, placed 2nd overall in
the iron distance Challenge Wanaka.
Their results are not included in our
totals. Nor do these numbers include
Hammer Nutrition athletes who are
not sponsored but are just as great a
reflection of successful nutrition and
fueling. Take Hammer Nutrition user
Luke Lengfeld, for example. In only his
third year of competition, he was on
the overall podium three times in 2012
at Wisconsin runs and triathlons, plus
he secured several age group podium
finishes. Another awe-inspiring example
is 80-year-old competitor Molly Hayes,
a Hammer Nutrition ambassador from
Bozeman, MT. As of the end of 2012, she
had completed more than 208 Olympic
distance triathlons and is on the age
group podium at the majority of her
races, often competing with athletes in
younger age groups and still securing the
podium.
At Hammer Nutrition, we believe that
podium finishes are only one aspect
when gauging our clients’ successes,
however. A personal PR, an improved
race time after recovering from an
injury, the longest distance achieved
to date . . . all are just as worthy of
celebration. In 2013, we’d like to put all
of our valued clients on the Hammer
podium—on the pages of Endurance
News. Whether you are a sponsored
athlete or not, email us with your
training and race successes! Throughout
the year, we will be recognizing not only
sponsored individuals and teams through
“By the Numbers,” but also countless
athletes who demonstrate our shared
commitment to a healthy, fit lifestyle.
We look forward to hearing from you all
as you help us set a PR in our podium
count for 2013! HN
Send news of your successes to
athleteupdates@hammernutrition.com
"By the Numbers" contributor and
sponsored athlete Keith Rieger, just
after his age group win at XTERRA
Worlds Trail Championships in Hawaii!
2012
By the
Numb rs 3
AG
Month Podiums wins
Overall
wins
Aug. 52 34 na
Sept. 72 52 4
Oct. 74 52 14
Nov. 32 17 5
Dec. 14 11 1
38 Feb/Mar : Issue 83