Preseason - Hammer Nutrition

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PRODUCT EDUCATION Product Spotlight Premium Insurance Caps Your nutrition foundation, now and all year long BY STEVE BORN Do you think that your diet provides the optimum amount of all nutrients, and thus you don’t bother to take any supplements? If you answered “Yes,” then this is an important article for you to read, one that will help you fully understand the importance of a supplement program with a high-quality multivitamin/ mineral supplement as its foundation. The balanced diet myth It is virtually impossible to obtain all of the nutrients your body requires from your daily diet, for several reasons: • Studies show that food alone may not supply all of the micronutrients we need to prevent deficiency, let alone to achieve optimal health. • Much of our diet comes from foods grown far away, picked when unripe, and then shipped. Nutritional content is questionable and usually depleted. • Even if we could obtain all of the nutrients we need from our diet, it’s unlikely that any of us eats an ideal diet with much consistency. Understand that we’re not suggesting that you can neglect your diet, take a handful of pills, and have all of your nutrient needs covered. No supplement program can or should take priority over the consumption of a nutritious, balanced diet. Supplementation means just what the word implies: supplementary. Your primary nutritional goal is to consistently consume a healthy diet. What comprises a healthy diet? Eating healthy means consuming a variety of foods—including whole grains and locally grown organic fruits and vegetables as much as possible—and avoiding packaged, processed foods and junk foods. It also means low sodium (2,400 mg or less daily), and avoiding foods containing artificial sweeteners, colors, flavors, and preservatives. Our message, “The quality of the calories you consume always matters,” is one you need to take to heart! Why supplement? Supplementation fills in where diets fall short, and fall short they will, especially given the high nutrient demands of endurance athletes. So where exactly does regular food consumption fall short? • Usually not in calories, except during and immediately after endurance exercise • Rarely in salt • Often in protein for hard-training athletes • Seldom in fat, though Omega-3 fatty acids can be an issue for some • Almost always in micronutrients Even the best of diets is not enough! Eating whole foods is unquestionably the best way to supply your body with the myriad plant-derived, health-benefiting phytochemicals; however, today’s food supply can’t provide enough of the basic, necessary vitamins and minerals. In fact, an ever-increasing body of research suggests that many people’s diets are insufficient in supplying enough nutrients to prevent a deficiency disease. Did you get that? Forget about providing enough nutrients to promote optimal health—many people do not eat enough quality food to meet the minimal Reference Daily Intake (RDI) micronutrient requirements for preventing deficiency-related disorders. Dr. Bill Misner’s hallmark paper, “Food May Not Provide Sufficient Micronutrients to Avoid Deficiency” [1] is but one effort in pointing out this startling problem. The research of distinguished nutritional scientist Bruce Ames, professor of biochemistry and molecular biology at the University of California, Berkeley, also presents a hypothesis that implies micronutrient deficiency may eventually - continued on page 8 6 Feb/Mar : Issue 83 "Using Hammer Nutrition products takes one big worry out of race day (and training)—nutrition." - Carolyn B.
How much should I take? Athletes younger than 20 years old OR athletes weighing less than 150 lbs Non-workout days 4-7 capsules daily in divided doses. Workouts under 2 hrs 4 capsules after workout with Recoverite or food. 1-3 capsules at another time during the day with food. Workouts over 2 hrs 4-7 capsules (depending on the duration/intensity of the training session) after workout with Recoverite or food. 3 capsules at another time during the day with food. Athletes weighing more than 150 lbs Non-workout days 4-7 capsules daily in divided doses. Workouts under 2 hrs Workouts over 2 hrs 4 capsules after workout with Recoverite or food. 3 capsules at another time during the day with food. 7 capsules after workout with Recoverite or food. 7 capsules (divided into 2 doses) at other times during the day with food. Real Athletes, Real Results! What you're saying about Premium Insurance Caps Premium Insurance Caps have been a new addition to my lifestyle, and I believe in them 100%! I have been taking them all year long, and they have kept my immune system strong and all viruses and bacteria at bay. - Dakota Y. I have been with Hammer Nutrition since 2008. Every year new, products come out that I can’t wait to get my hands on and try, yet there has been one that I have always relied on, Premium Insurance Caps. When I raced on the Fuji Test Team in Belgium, I brought them with me and everyone on my team got sick during the season, except me. This was all I needed to convince me that these are simply the best multivitamin on the market. Two years later, I am now training for Ironman and they are always in my bag. I can honestly say that I haven't gotten sick while using PICs. They are my #1 Hammer Nutrition product of choice. - Nate W. Available in two sizes! • 120 capsules • 210 capsules I am convinced that my consistent supplementation with Hammer Nutrition products, particularly Premium Insurance Caps, has kept me feeling healthy and strong. - Raymond F. www.hammernutrition.com 7
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FROM OUR ATHLETES A change in plan
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FROM OUR ATHLETES Sporting the Star
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FROM OUR ATHLETES Everyone has a st
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FROM OUR ATHLETES Back on the podiu
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FROM OUR ATHLETES Where are they no
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A good day (at Leadman) Todd Riley
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Hong Kong Ultrarunner Nora Senn say
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Auckland Perth Brisbane Palmerston
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HITS is a hit with Hammer Nutrition
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A season on the snow BY Chad Castre
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Ella Garcia This is my daughter Ell
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Hammerbuck$ winners in 2012 Emma Br
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Bruce Balch Bruce set a new course
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Kirk “Corky” Semler Thanks to H
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Preseason - Hammer Nutrition

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