Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
HAMMER NUTRITION INTERNATIONAL NEWS<br />
Steve’s<br />
seminar trip<br />
down under<br />
BY STEVE BORN<br />
Below : Steve speaks to a captivated crowd at Kidsons<br />
Cycles in Wagga Wagga, Australia. Far right, top: Steve<br />
with 2011 RAAM finisher Josh Kench (the first from New<br />
Zealand to finish RAAM) the morning after the seminar<br />
in Wellington, New Zealand. Far right, bottom: Sydney<br />
Opera House in Sydney, Australia.<br />
W<br />
hen I heard the news that<br />
I would be traveling for my<br />
third trip back to Australia<br />
and New Zealand to do<br />
<strong>Hammer</strong> <strong>Nutrition</strong> fueling seminars in<br />
various cities, I realized that it had been<br />
quite some time since I’d been there.<br />
What I found hard to believe was that<br />
it had been five full years! Needless to<br />
say, especially since such a long time<br />
had passed since my previous visit, I was<br />
really excited about going back, meeting<br />
athletes from both countries, sharing<br />
information regarding<br />
our products and fueling<br />
principles, and having the<br />
opportunity to talk one-onone<br />
with many of them.<br />
An ambitious schedule<br />
was planned for my time<br />
overseas, with the first<br />
ten seminars taking place<br />
in Australia.<br />
After the last seminar in<br />
Sydney, it was time to<br />
say goodbye to Australia<br />
and fly to New Zealand,<br />
where a similarly<br />
ambitious schedule<br />
awaited me, this<br />
time in cities on both<br />
islands.<br />
Impressions and<br />
Experiences<br />
1) I was amazed at<br />
the huge increase<br />
in the number of attendees at all of<br />
the seminar venues. Yes, it had been<br />
five years since my previous visit, but<br />
the attendance numbers far exceeded<br />
my expectations everywhere I went . .<br />
. just about every venue was packed.<br />
In fact, the seminars in Brisbane, AU,<br />
and Auckland, NZ, were in front of the<br />
largest audiences I’ve ever spoken in<br />
front of, and that includes seminars that<br />
I’ve done in the U.S. There were at least<br />
150 people in attendance in Brisbane,<br />
and nearly that many in Auckland!<br />
It became clear to me that <strong>Hammer</strong><br />
<strong>Nutrition</strong> products have become<br />
outrageously popular in these two<br />
countries, both with a large population<br />
of athletes, from top-level competitors to<br />
fitness enthusiasts.<br />
2) My experiences in doing fueling<br />
seminars, both here and abroad,<br />
cemented my already firm belief that<br />
athletes and active people—no matter<br />
what country they may be from—are<br />
undeniably hungry for practical, nononsense,<br />
and easy-to-apply suggestions<br />
that will help them perform better<br />
in their workouts and races. In my<br />
seminars, I covered the topics from my<br />
article “15 Simple Ways to Improve<br />
Your Athletic Performance Now.” (You’ll<br />
find the link to that article on the right<br />
side of the home page on the <strong>Hammer</strong><br />
<strong>Nutrition</strong> website.) That information<br />
was extremely well received by the<br />
attendees at each of the seminars.<br />
3) As I expected, recommendations for . . .<br />
• Salt intake and electrolyte<br />
replenishment<br />
• Pre-exercise/race fueling<br />
- continued on page 81<br />
80 Feb/Mar : Issue 83 "Thank you for always supplying the best stuff." - Michael M.
Change language