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- continued from page 5<br />
this is not a problem, but last year,<br />
with new variations for which we had<br />
no sales history, a three-month delay<br />
in production at the start of the year,<br />
and slightly overzealous projections, we<br />
ended the year with hefty overages. The<br />
good news is that after ongoing stability<br />
testing and a new nitrogen purging<br />
system, we are now able to provide<br />
an 18-month expiration date on all of<br />
our bars produced after Jan. 2, 2013.<br />
However, in the meantime, we've got<br />
a lot of bars that show an April, May,<br />
or June expiration date, even though<br />
they are still very edible for at least six<br />
month beyond those dates. My solution<br />
is to offer them to you for 1/2 price, or<br />
really buy one, get one free, until they<br />
are gone. If you like our bars, or even if<br />
you just can't stand to pass up a great<br />
deal, this is your chance to stock up<br />
on premium food at bargain basement<br />
prices.<br />
By the Numbers<br />
"By the Numbers" is something that I've<br />
been wanting to do for years: loosely<br />
track the number of wins, podiums, etc.,<br />
that athletes achieve while being fueled<br />
by <strong>Hammer</strong> <strong>Nutrition</strong> products. Now<br />
that we have a system in place, this data<br />
is something that we'll continuously<br />
track and share with you. Keep in mind<br />
that we've only been tabulating results<br />
since mid-August, and these are only<br />
what have been submitted by sponsored<br />
athletes and a few others, so this data<br />
set is by no means complete. With all<br />
of those qualifiers in mind, I was a bit<br />
surprised to see that we garnered 24<br />
overall wins, 160 age group wins, and<br />
244 podiums! I'm excited to see what<br />
the tally is at the end of 2013—and of<br />
course, your help is needed. Regardless<br />
of whether we sponsor you, or if you<br />
wear our clothing or logos or not, if you<br />
fuel with <strong>Hammer</strong> <strong>Nutrition</strong> and win,<br />
please let us know about it so that we<br />
can include you in these numbers as a<br />
<strong>Hammer</strong> <strong>Nutrition</strong> athlete.<br />
Enjoy the read and recycle this issue<br />
when you are done by giving it to a<br />
friend!<br />
Brian Frank<br />
Proprietor<br />
A Resounding<br />
“NO!” to BVO<br />
BY STEVE BORN<br />
Chances are that you’re well<br />
aware of the garbage that’s<br />
in many of the popular sports<br />
drinks and soft drinks—things<br />
like refined sugar, high fructose corn<br />
syrup, and artificial flavors, colors, and<br />
preservatives, none of which have any<br />
business being in your body.<br />
Now, as bad as all of those things are,<br />
there’s something else that may be<br />
lurking in your sports drink (or soft<br />
drink, assuming you drink those) that<br />
you may not be aware of, a chemical<br />
compound that’s arguably at or near the<br />
top of the list of the worst substances<br />
you may (most likely unknowingly) be<br />
putting in your body. That substance<br />
is brominated vegetable oil, or BVO,<br />
which is used as an emulsifier, helping<br />
to maintain the uniform appearance of<br />
a citrus flavored drink.<br />
Why is bromine so bad for you?<br />
Dr. Bill Misner writes, “Bromine<br />
is an anti-thyroid hormone<br />
mineral substance. When<br />
any form of bromine<br />
enters the lungs,<br />
stomach, or skin, it<br />
displaces iodine.<br />
This iodine<br />
deficiency<br />
leads<br />
to an<br />
increased risk for breast ovary,<br />
prostate, and thyroid gland cancer.”<br />
Another holistic doctor states, “Bromine<br />
is an element much like chlorine, but<br />
bromine—in any form—has no use<br />
at all in your body. It is toxic to your<br />
thyroid gland and many other tissues<br />
in the human body, such as the breasts,<br />
ovaries, prostate, stomach, skin, and<br />
ultimately, even your brain.”<br />
The bottom line on bromine<br />
In addition to its use in some sports<br />
drinks and soft drinks, bromine-based<br />
compounds are used in pesticides,<br />
certain plastics, swimming pool/hot tub<br />
treatment products, some bakery goods,<br />
certain medications, and as a flame<br />
retardant in various fabrics. As you can<br />
see, it’s pretty hard NOT to find this<br />
toxin in many commonly used items.<br />
In fact, it appears to be so prevalent<br />
that the last thing you’d want to do is<br />
consume it via a sports or soft drink.<br />
HEED – The healthier sports<br />
drink option<br />
HEED allows you to<br />
maintain optimal<br />
hydration status,<br />
while providing<br />
your body with highquality<br />
calories and a<br />
full-spectrum electrolyte<br />
profile, without the<br />
seemingly increasing list<br />
of harmful ingredients,<br />
including BVO, that provide<br />
absolutely no benefits to<br />
you and are harmful to your<br />
health. HEED has everything<br />
you require in a sports drink<br />
and none of the junk your body<br />
neither wants nor needs. HN<br />
www.hammernutrition.com 5
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