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The handsome concession center at<br />
Seville Cinema Four, left, features Star<br />
popcorn popper and flavor dispensers,<br />
Tru-Temp popcorn warmer, Sitco drink<br />
dispensers and Scotsman ice machine.<br />
The decor handled under the supervision<br />
of Mrs. Sylvia Stone, the setup<br />
was manufactured by Index Store Fixture,<br />
Kansas City.<br />
Seville Square in KC<br />
Major Tenant in Department Store-Turned<br />
Retail Complex Is Mid-America Cinema Quad<br />
f\ midst a Spanish setting as colorful and exciting as<br />
the image its name is likely to evoke, Seville Cinema Four in<br />
Seville Square lit up its screens on the famed, fashionably elegant<br />
Country Club Plaza in Kansas City recently. It marks a departure<br />
for Mid-America Cinema Corp. from what up to now had been<br />
deluxe suburban situations on the city's periphery. The locally<br />
headquartered circuit now joins American Multi Cinema, another<br />
home-based exhibitor, and Mann Theatres in operating screens<br />
' now showing \<br />
in what is reputed to be "the world's first shopping center."<br />
The imaginatively designed Seville Square is the result of<br />
bold, innovative approach the J. C. Nichols Co., developer of<br />
Plaza, used to transform the former Sears. Roebuck & Co. s<br />
into an intimate multi-tenant shopping complex. Forty-two n<br />
shops are housed on the lower level and first three floors<br />
the fourth floor being reserved for office tenants.<br />
Access from the street to the four auditoriums, located at<br />
A window at the lobby entrant<br />
next to the large "Now Showing<br />
sign, left, looks into one of thn<br />
projection booths at the quadple.<br />
such as the one seen below.<br />
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